Longitude joins the FT Group
Longitude joins FT Group
The FT has acquired a majority stake in Longitude, making us part of one of the world’s most respected media brands
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Our latest research
Find out how Thought-Leading Brands are 4x as likely to achieve good commercial outcomes from their campaigns
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NYC office now open
NYC office now open
We are delighted to announce that our New York office is officially open, enabling us to better serve our clients in North America
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Our latest awards
Our latest award
We're incredibly proud to ranked in the Inc. 5000 list of Europe's fastest growing companies
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Our thinking
The power of outside-in thinking
A few months ago, a potential client called me and said she wanted to discuss a project. As ever, the first thing I wanted was to know the objectives for…
Campaigns that hook the C-Suite
Branded content has been a hot marketing topic for a while. For B2B communication, thought leadership and content marketing campaigns are favoured by brands that need to engage top-flight…
Putting the thought leader into thought leadership
What does the term thought leadership mean to you? We know that people have differing views about its key characteristics. One of the most common areas of divergence is whether…
Beyond the briefing: Why law firms are investing in thought leadership to better engage clients
Law firms are getting serious about marketing. Gone are the days when the entire marketing budget was blown on client dinners, advertising and sponsoring the odd event. Today, firms are…
Engaging the C-suite: first-hand insights from brands and agencies
In a highly competitive marketplace, how do you ensure your carefully constructed thought leadership content captures the attention of the C-suite? That’s the question we put to a…
Account-Based Intelligence: when ABM meets thought leadership
Good thought leadership offers deep understanding of the individual ambition of your clients and prospects – and original insight to help them navigate industry change. Increasingly, companies are now adapting that…
