Real thought
leadership

For brands with big ideas

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B2B content doesn’t have to be boring.

B2B content doesn’t have to be boring.

Your audience deserves better and so do you.

Real thought leadership enables brands to produce content that genuinely influences and inspires their audience. We believe that every B2B marketer should feel empowered to work on campaigns that make a real and lasting impact.

What we do

We help you to plan and deliver content campaigns that pass that test for Real Thought Leadership.

Real thought leadership...

Repositions your brand

Repositions your brand

Use provocative thinking to change the way audiences view your company.

Raises awareness

Raises awareness

Unveil profile-building content that increases share of voice and leads to stronger market share.

Ignites conversations

Ignites conversations

Present timely insight and inspire audiences to take action.

Builds relationships

Builds relationships

Strengthen relationships with existing clients and turn them into loyal advocates.

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Who we help

Longitude is part of the Financial Times Group. Our mission is to help brands reach the people who matter.

  • Accenture
  • Aecom
  • Aon
  • BNP Paribas
  • Citi
  • Cognizant
  • Credit Suisse
  • Dentsu Aegis Network
  • EY
  • Hitachi
  • Intrum
  • McKinsey & Company
  • NTT Data
  • Oracle
  • PwC
  • Radisson Hotel Group
  • Siemens
  • Simmons and Simmons
  • TCS
  • Verizon
  • Workday

Case Studies

Read more about Hogan Lovells: The Litigation Landscape

BRAND ADVOCACY CAMPAIGN

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of top clients engaged by key findings report and other content

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Read more about Vontobel

Brand Positioning Campaign

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pieces of key media coverage Europe-wide

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Read more about Credit Suisse

Brand Positioning Campaign

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Increase in brand perception

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Read more about Intrum

Brand awareness campaign

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key articles in targeted local and international media

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Read more about Aon

Brand Awareness Campaign

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Increase in brand awareness

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Read more about DNV GL

Brand Awareness Campaign

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piece of media coverage

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How we do it

With the right blend of strategy, insight, campaigns and amplification, we help you to craft content that gets you noticed.

Set up for success

We work with you to understand your challenges — both internal and external — and help you to find the right solutions that address these issues and meet wider business objectives. Whether you’re looking to establish your brand in a new market, launch a new product or grow your client base, we help you to identify the right type of thought leadership and marketing strategy to achieve your goals.

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Find a better story

We know it’s not easy to come up with original ideas, creative editorial and strong insight, or to create a distinctive voice for you and your brand in a crowded content landscape. You need to tell a story and we’re here to help. The best content communicates complex ideas simply and powerfully and helps win hearts as well as minds with its creativity.

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Engage your audience

We help you to create distinctive campaigns, based on real-world data and insight. These campaigns will help you build lasting connections with your audiences, strengthen perceptions of you and your brand, and help you to stay front of mind as an industry leader.

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Reach the people who matter

As part of the Financial Times Group, we can help brands connect with influential business audiences around the world – digitally, in print and in live conferences and forums.

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LATEST: Award-winning thought leadership

Here at Longitude, we’re all about big ideas – those that get our clients noticed and earn them the recognition they deserve. In the last months of 2021, Longitude helped Deloitte and Protolabs win big at the Platinum PR Awards and the B2B Marketing Awards respectively. Winning awards makes our clients proud and makes us even prouder.

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LATEST: Award-winning thought leadership

Our thinking

Windows Read more about Latest campaign examples of real thought leadership: Winter 2021

Latest campaign examples of real thought leadership: Winter 2021

  • By Ben Harrison

What’s new in thought leadership and B2B campaigns? Here, with your quarterly digest of the latest campaign examples, we’ve got plenty to share. Check out last quarter’s campaign launches here. The final…

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Windows Read more about Measuring thought leadership from engagement to impact

Measuring thought leadership from engagement to impact

  • By Rob Mitchell

Exceptional B2B content goes far beyond just getting noticed by the audience or informing them about business trends. It creates tangible value for the brand, enhances reputation and nurtures future customers. But because these outcomes…

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Windows Read more about The year in review: What content you were reading and watching in 2021

The year in review: What content you were reading and watching in 2021

  • By Ben Harrison

It’s been a whirlwind year of growth at Longitude. We’ve seen our company grow, our list of clients burgeon, and our success in thought leadership be exemplified by two recent award wins at…

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Windows Read more about Trends 2022: Our thought leadership predictions for the year ahead

Trends 2022: Our thought leadership predictions for the year ahead

  • By Rob Mitchell

Each year, we make our thought leadership trends and predictions to help brand, marketing and content teams decide where to place their bets for the coming year. In 2021, the world adjusted to new realities.…

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Windows Read more about Sustainability thought leadership: How to get attention

Sustainability thought leadership: How to get attention

  • By Ben Harrison

In the lead up to COP26, many brands sought to use their sustainability thought leadership to start new conversations. But talk is cheap and action is everything, so how do you make sure your ideas…

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Windows Read more about Three conversations on climate and how they will progress after COP26

Three conversations on climate and how they will progress after COP26

  • By Sonja Caymaz

Green business is good business. We know that now, and net-zero targets and the well-documented rise of ESG investing show that businesses are on board. That’s good, because their role in climate…

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It's official: Ideas win business

Over 2,600 senior execs place quality of ideas top when choosing who to work with. Thought leadership and the ability to articulate good ideas trumps price, product set and global reach in our survey of over 2,600 senior executives.

Longitude B2B Audience Preference Tracker: March – May 2021

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