Real thought
leadership

For brands with big ideas

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B2B content doesn’t have  to be boring.

B2B content doesn’t have to be boring.

Your audience deserves better and so do you.

Real thought leadership enables brands to produce content that genuinely influences and inspires their audience. We believe that every B2B marketer should feel empowered to work on campaigns that make a real and lasting impact.

What we do

We help you to plan and deliver content campaigns that pass that test for Real Thought Leadership.

Real thought leadership...

Repositions your brand

Repositions your brand

Use provocative thinking to change the way audiences view your company.

Raises awareness

Raises awareness

Unveil profile-building content that increases share of voice and leads to stronger market share.

Ignites conversations

Ignites conversations

Present timely insight and inspire audiences to take action.

Builds advocacy

Builds advocacy

Reward loyal customers with valuable, tailor-made insights.

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Who we help

Longitude is part of the Financial Times Group. Our mission is to help brands reach the people who matter.

  • Accenture
  • Aecom
  • Aon
  • BNP Paribas
  • Citi
  • Cognizant
  • Credit Suisse
  • Dentsu Aegis Network
  • EY
  • Hitachi
  • Intrum
  • McKinsey & Company
  • NTT Data
  • Oracle
  • PwC
  • Radisson Hotel Group
  • Siemens
  • Simmons and Simmons
  • TCS
  • Verizon
  • Workday

Case Studies

Brand Positioning Campaign

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pieces of key media coverage Europe-wide

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Brand Positioning Campaign

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Increase in brand perception

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Brand awareness campaign

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key articles in targeted local and international media

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Brand Awareness Campaign

0%

Increase in brand awareness

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Brand Awareness Campaign

0+

piece of media coverage

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How we do it

With the right blend of strategy, insight, campaigns and amplification, we help you to craft content that gets you noticed.

Diagnose the issues

We work with you to understand your challenges — both internal and external — and help you to find the right solutions that address these issues and meet wider business objectives. Whether you’re looking to establish your brand in a new market, launch a new product or grow your client base, we help you to identify the right type of thought leadership and marketing strategy to achieve your goals.

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Find a better story

We know it’s not easy to come up with original ideas, creative editorial and strong insight, or to create a distinctive voice for you and your brand in a crowded content landscape. You need to tell a story and we’re here to help. The best content communicates complex ideas simply and powerfully and helps win hearts as well as minds with its creativity.

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Change perceptions

We help you to create distinctive campaigns, based on real-world data and insight. These campaigns will help you build lasting connections with your audiences, strengthen perceptions of you and your brand, and help you to stay front of mind as an industry leader.

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Reach the people who matter

As part of the Financial Times Group, we can help brands connect with influential business audiences around the world – digitally, in print and in live conference and forums.

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NEW INSIGHT: A guide to visual storytelling

Looking for exciting and innovative ways to approach your next content campaign? We’ve brought together a variety of resources which we hope will inspire you to make your next campaign your most creative yet.

Download now
NEW INSIGHT: A guide to visual storytelling

Our thinking

Six ways to improve your thought leadership strategy

  • By Sean Kearns

Behind every successful thought leadership campaign sits a clear, robust strategy. But companies often rush into producing content without stepping back and thinking about why they are doing it, who it is for, and how…

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The year in review: What you were reading and watching in 2020

  • By Ben Harrison

A year like no other is drawing to a close, so here we look back at the past 12 months of the Longitude blog to find out what you most wanted to read this year.…

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Top thought leadership trends to watch in 2021

  • By Rob Mitchell

From embracing empathy and borrowing from newsrooms to halo-effect content and influencing with authenticity, here are the trends in thought leadership that we expect to see in 2021.…

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Great expectations: Thought leadership, meet AI

  • By Sean Kearns

If you have read a thought leadership piece over the past year that has not mentioned the impact of artificial intelligence, we would like to see it. They are pervasive, but too many are repetitive…

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How can thought leadership build trust in the disinformation age?

  • By Peter Elkins

It may surprise you, but people in the 15th century were as concerned about fake news and disinformation as we are today. Back then, the invention of the printing press was seen as a potential…

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The four principles of visual storytelling and how to apply them to thought leadership campaigns

  • By Emma Hicks

Research shows that 91% of B2B buyers prefer visual content, such as video, infographics and information design, to more traditional, text-based formats. But that has led some brands to show off their visual prowess…

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