B2B content doesn’t have to be boring.
Your audience deserves better and so do you.
Real thought leadership enables brands to produce content that genuinely influences and inspires their audience. We believe that every B2B marketer should feel empowered to work on campaigns that make a real and lasting impact.
What we do
We help you to plan and deliver content campaigns that pass that test for Real Thought Leadership.
Real thought leadership...
Builds your brand
Strengthen your brand by taking a stance on the topics that matter most to your company and your audience.
Make a profound impact on your audience by encouraging them to take action. Intelligent ideas are a proven way to build lasting connections.
Influences your audience
Build credibility — both internally and externally — and create preference for your brand with better ideas that make a difference in the real world.
Be the leading voice in your field. We help you to shape your narrative so you can be the master-brand of visionary thinking, expert insight and practical advice.
Who we help
Longitude is part of the Financial Times Group. Our mission is to help brands reach the people who matter.
How we do it
With the right blend of strategy, insight, campaigns and amplification, we help you to craft content that gets you noticed.
Diagnose the issues
We work with you to understand your challenges — both internal and external — and help you to find the right solutions that address these issues and meet wider business objectives. Whether you’re looking to establish your brand in a new market, launch a new product or grow your client base, we help you to identify the right type of thought leadership and marketing strategy to achieve your goals.
Find a better story
We know it’s not easy to come up with original ideas, creative editorial and strong insight, or to create a distinctive voice for you and your brand in a crowded content landscape. You need to tell a story and we’re here to help. The best content communicates complex ideas simply and powerfully and helps win hearts as well as minds with its creativity.
We help you to create distinctive campaigns, based on real-world data and insight. These campaigns will help you build lasting connections with your audiences, strengthen perceptions of you and your brand, and help you to stay front of mind as an industry leader.
Reach the people who matter
As part of the Financial Times Group, we can help brands connect with influential business audiences around the world – digitally, in print and in live conference and forums.
NEW INSIGHT: A guide to visual storytelling
Looking for exciting and innovative ways to approach your next content campaign? We’ve brought together a variety of resources which we hope will inspire you to make your next campaign your most creative yet.
The four principles of visual storytelling and how to apply them to thought leadership campaigns
Research shows that 91% of B2B buyers prefer visual content, such as video, infographics and information design, to more traditional, text-based formats. But that has led some brands to show off their visual prowess…Read more
The visual storytelling tools that give your thought leadership an edge - and six examples of how to use them
Stories matter. They help us to connect with one another and understand our place in the world. And by spreading knowledge and advice, they help us to learn and make better decisions. The best thought…Read more
Catch some Zs: How to make your thought leadership appeal to a new generation
Picture the ‘typical’ reader of thought leadership, and they’re probably not in their twenties. But assumptions and generalisations are dangerous. What if the younger audience – Generation Z – is receptive, but brands are ignoring them?…Read more