Real thought
leadership

For brands with big ideas

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B2B content doesn’t have to be boring.

B2B content doesn’t have to be boring.

Your audience deserves better and so do you.

Real thought leadership enables brands to produce content that genuinely influences and inspires their audience. We believe that every B2B marketer should feel empowered to work on campaigns that make a real and lasting impact.

What we do

We help you to plan and deliver content campaigns that pass that test for Real Thought Leadership.

Real thought leadership...

Repositions your brand

Repositions your brand

Use provocative thinking to change the way audiences view your company.

Raises awareness

Raises awareness

Unveil profile-building content that increases share of voice and leads to stronger market share.

Ignites conversations

Ignites conversations

Present timely insight and inspire audiences to take action.

Builds relationships

Builds relationships

Strengthen relationships with existing clients and turn them into loyal advocates.

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Who we help

Longitude is part of the Financial Times Group. Our mission is to help brands reach the people who matter.

  • Accenture
  • Aecom
  • Aon
  • BNP Paribas
  • Citi
  • Cognizant
  • Credit Suisse
  • Dentsu Aegis Network
  • EY
  • Hitachi
  • Intrum
  • McKinsey & Company
  • NTT Data
  • Oracle
  • PwC
  • Radisson Hotel Group
  • Siemens
  • Simmons and Simmons
  • TCS
  • Verizon
  • Workday

Case Studies

BRAND ADVOCACY CAMPAIGN

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of top clients engaged by key findings report and other content

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Brand Positioning Campaign

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pieces of key media coverage Europe-wide

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Brand Positioning Campaign

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Increase in brand perception

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Brand awareness campaign

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key articles in targeted local and international media

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Brand Awareness Campaign

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Increase in brand awareness

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Brand Awareness Campaign

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piece of media coverage

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How we do it

With the right blend of strategy, insight, campaigns and amplification, we help you to craft content that gets you noticed.

Set up for success

We work with you to understand your challenges — both internal and external — and help you to find the right solutions that address these issues and meet wider business objectives. Whether you’re looking to establish your brand in a new market, launch a new product or grow your client base, we help you to identify the right type of thought leadership and marketing strategy to achieve your goals.

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Find a better story

We know it’s not easy to come up with original ideas, creative editorial and strong insight, or to create a distinctive voice for you and your brand in a crowded content landscape. You need to tell a story and we’re here to help. The best content communicates complex ideas simply and powerfully and helps win hearts as well as minds with its creativity.

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Engage your audience

We help you to create distinctive campaigns, based on real-world data and insight. These campaigns will help you build lasting connections with your audiences, strengthen perceptions of you and your brand, and help you to stay front of mind as an industry leader.

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Reach the people who matter

As part of the Financial Times Group, we can help brands connect with influential business audiences around the world – digitally, in print and in live conferences and forums.

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NEW EBOOK - Influence and impact: The true measures of successful content

The best B2B content and messaging doesn’t just inform its audience or impress them with its thinking – it influences and inspires them, too. What does it really mean when we say we have influenced an audience, and what do we want the outcome to be? How do we do it, and how do we know it has worked?

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NEW EBOOK - Influence and impact: The true measures of successful content

Our thinking

Trends 2022: Our thought leadership predictions for the year ahead

  • By Rob Mitchell

Each year, we make our thought leadership trends and predictions to help brand, marketing and content teams decide where to place their bets for the coming year. In 2021, the world adjusted to new realities.…

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Sustainability thought leadership: How to get attention

  • By Ben Harrison

In the lead up to COP26, many brands sought to use their thought leadership to start new conversations. But talk is cheap and action is everything, so how do you make sure your ideas get…

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Three conversations on climate and how they will progress after COP26

  • By Sonja Caymaz

Green business is good business. We know that now, and net-zero targets and the well-documented rise of ESG investing show that businesses are on board. That’s good, because their role in climate…

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Five steps to a great audio interview

  • By Meg Wright

We’ve talked a lot lately about the booming world of audio content – from great audio storytelling to inspirational examples and today's biggest audio marketing trends. But what makes a great audio interview? It'…

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Q&A: Why good content has to be provocative and brave - in conversation with Richard Price

  • By Rob Mitchell

Richard Price is the Editorial Director at 3Monkeys Zeno. Here, he speaks about the role that thought leadership plays in his clients’ campaigns and how creativity and bravery are at the heart of content that…

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Listen up: Six audio marketing trends in B2B thought leadership

  • By Ben Harrison

15 years ago, marketers barely acknowledged audio. Today, it’s a critical part of the content mix. Are you up to date with the latest audio marketing trends? In the early days of the pandemic,…

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It's official: Ideas win business

Over 2,600 senior execs place quality of ideas top when choosing who to work with. Thought leadership and the ability to articulate good ideas trumps price, product set and global reach in our survey of over 2,600 senior executives.

Longitude B2B Audience Preference Tracker: March – May 2021

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