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Longitude joins the FT Group
Longitude joins FT Group
The FT has acquired a majority stake in Longitude, making us part of one of the world’s most respected media brands
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NYC office now open
We are delighted to announce that our New York office is officially open, enabling us to better serve our clients in North America
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Our thinking
The year in review: Our biggest hits of 2018
As another year draws to a close, we’ve reviewed the last 12 months of news and views on the Longitude blog to find out which were our most-read…
Festive greetings and best wishes for 2019, from the team at Longitude!
For the last two years, we’ve been raising money for Room to Read, a global charity helping to transform the lives of millions of children in low-income countries…
Top thought leadership trends to watch in 2019
It’s that time of the year again when we dust off our crystal ball and gaze into the future to predict which developments in thought leadership will gain momentum…
The Atlantic divide: Are the world's thought leaders coming together or drifting apart?
A content strategy often starts with a set of assumptions about culture, not least around which readers the campaign is targeting. European marketers planning a first foray into the US…
Elevating your message to target the C-suite
It’s become almost a default reaction within the thought leadership sector, to target the C-suite. But, with so many companies trying to communicate their message to so few…
Raising your voice: How to use podcasts as a platform for thought leadership
Most marketers will have been keeping a watchful eye on podcasts’ rise in popularity, curious to see if they translate to B2B marketing. Yet podcasting is still rarely used in…