Financial Times acquires majority stake in Longitude

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Find out how our thought leadership enhances reputation, relationships and revenue

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Thought-Leading Brands are 4x as likely to achieve good commercial outcomes from their campaigns

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Discover how our ranking tool helped Barclays to build its brand reputation

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Find out how Simmons & Simmons used our digital campaign to demonstrate its fintech expertise

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Learn how this industry outlook helped DNV GL become a trusted authority in oil and gas

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Longitude joins the FT Group

Longitude joins FT Group

The FT has acquired a majority stake in Longitude, making us part of one of the world’s most respected media brands

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Our latest research

Our latest research

Find out how Thought-Leading Brands are 4x as likely to achieve good commercial outcomes from their campaigns

View the research
View the research

Using data visualisation

Using data visualisation

Making sense of complex data is a huge challenge for today’s business audiences. Here's how data visualisation can help.

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Innovations in digital content

Innovations in digital content

We provide digital content hubs that deliver a dynamic experience and measurable engagement

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Meet the team

Meet the team

Our top-class editors, research professionals and planners are what put us head and shoulders above the rest

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Our latest award

Our latest award

We're incredibly proud to ranked in the FT1000: Europe’s fastest-growing companies

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Our thinking

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The Financial Times acquires majority stake in Longitude

Posted by: Rob Mitchell

We are delighted to announce that the Financial Times has acquired a majority stake in the business, making Longitude part of one of the world’s most respected media brands.…

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Five ways to build your thought leadership dream team

Posted by: Rob Mitchell

Marketing leaders must become the coordinators of a broad set of capabilities and multiple specialist providers. How should they manage this complexity? Here are some ideas…

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Are tech firms better at thought leadership?

Posted by: Ben Harrison

What is it that makes the tech industry so much more successful at maximising the return on its investment? Here are four possible reasons why.…

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PODCAST: Interview with Rob Coveney, Head of Brand and Internal Communications, DNV GL - Oil & Gas

Posted by: Thought Leadership Insights

Thought Leadership Insights, Episode 8 Best practice in managing and establishing a successful thought leadership programme In the eighth episode of Longitude’s Thought Leadership Insights podcast, Rob Coveney, Head…

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Festive greetings and best wishes for 2018, from the team at Longitude!

Posted by: Longitude

This year we’ve been raising money for Room to Read, a global charity helping to transform the lives of millions of children in low-income countries by focusing on…

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From AVEs to MQLs – Challenges in the hunt for ROI

Posted by: James Watson

Digital has a lot to answer for. Initially, we all saw it as a game-changer for measuring return on investment (ROI) – a way for marketers to see exactly which…