Focus on strategy:
Our definitive guide on
how to plan, develop
and execute thought
leadership campaigns

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Find out what engages
4 out of 5 executives,
building trust
and preference
for your brand

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Data + Story + Design: Rewrite the recipe for audience engagement

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Find out how our thought leadership enhances reputation, relationships and revenue

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Financial Times acquires majority stake in Longitude

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We are Longitude

Specialists in thought leadership

From consulting and research, through to content creation and distribution via the Financial Times network, we deliver a truly end-to-end service.

Our experience comes from working at some of the world’s most prestigious publishers and producing high-impact campaigns for more than 60 of the world’s most respected brands.

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Thought-Leading Brands

Find out how Thought-Leading Brands are 4x as likely to achieve good commercial outcomes from their campaigns

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Expert insight

Longitude CEO Rob Mitchell interviews Laura Bishop of Accenture on how to create an effective campaign

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Our new design offering

Information design

Struggling to activate your research marketing campaigns? More on our new information design offering here

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Our latest research

Brexit Exodus

Research from Longitude reveals the level impact of Brexit on London’s job market

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Thought leadership strategy

Thought leadership strategy

Our definitive guide on how to plan, develop and execute thought leadership campaigns

Read more
Read more

Our thinking

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Festive greetings and best wishes for 2020, from the team at Longitude!

Posted by: Ben Harrison

For the last few years, we’ve been raising money for Room to Read, a global charity helping to transform the lives of millions of children in low-income countries…

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Top thought leadership trends to watch in 2020

Posted by: Rob Mitchell

What will the world of B2B thought leadership look like in 2020? As we race towards the end of another year, Longitude CEO Rob Mitchell makes his predictions on the…

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Slowly does it: a more considered approach to thought leadership

Posted by: Sean Kearns

We live in an age of movements. Whether it’s climate change or the future of capitalism, what you stand for ‒ and when to stand up for it ‒ matter. Everyone…

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Why balance is key in thought leadership success

Posted by: Rob Mitchell

The longer I’ve spent in business, the more I’m convinced that pretty much everything we do in management is about striking a balance. We need to innovate and…

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ROQ: What's your return on quality?

Posted by: Rob Mitchell

At Longitude, we believe that investment in high-quality content is vital for long-term, sustainable success. But how do you measure the quality of your editorial content?…

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Test, learn, improve: How to take intelligent risks with your content marketing

Posted by: Ben Harrison

A 'fail-fast' approach to innovation is one of the hottest trends in business, not least in the marketing sphere. Today’s marketers have the tools and technologies to test…

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