Focus on strategy:
Our definitive guide on
how to plan, develop
and execute thought
Find out what engages
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4 out of 5 executives,
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The thought leadership agency
From consulting and research, through to content creation and distribution via the Financial Times network, we deliver a truly end-to-end service.
Our experience comes from working at some of the world’s most prestigious publishers and producing high-impact campaigns for more than 60 of the world’s most respected brands.
Measuring success: A new approach to gauging thought leadership impact
Over the past decade, we have worked with hundreds of brands on their content and thought leadership. And if there is one message that comes up consistently, it is the…
From bandwagon to battle space: How to choose the right thought leadership topic
Focus on the insights and knowledge your audiences need, and the issues they want to know more about, and your thought leadership is more likely to achieve its goals. It…
Beyond reason: the role of emotion in B2B marketing and thought leadership
B2B and B2C marketing have traditionally been seen as quite different beasts. After all, the purchasing dynamic is very different: rather than being all about the individual, B2B buying involves…
The year in review: Our biggest hits of 2019
As another year draws to a close, we’ve reviewed the last 12 months of news and views on the Longitude blog and website to find out which were our…
Festive greetings and best wishes for 2020, from the team at Longitude!
For the last few years, we’ve been raising money for Room to Read, a global charity helping to transform the lives of millions of children in low-income countries…
Top thought leadership trends to watch in 2020
What will the world of B2B thought leadership look like in 2020? As we race towards the end of another year, Longitude CEO Rob Mitchell makes his predictions on the…