We are Longitude
The thought leadership agency
From consulting and research, through to content creation and distribution via the Financial Times network, we deliver a truly end-to-end service.
Our experience comes from working at some of the world’s most prestigious publishers and producing high-impact campaigns for more than 60 of the world’s most respected brands.
Learning from Leaders
The challenge of engaging and influencing business audiences is getting harder and more and more complex.
So how do you market to this elusive audience?
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Our thinking
Why distinctiveness is key for brands navigating “Corona” content overload
Now more than ever, it’s imperative for B2B brands to be visible. Battening down the hatches and disappearing from view is not an option. The need to remain relevant…
How to write a compelling B2B marketing white paper
If you’re looking to become a thought leader in your industry, it’s more than likely that you’ll need to create longer form content, such as white papers,…
Post COVID-19 crisis, thought leadership topics that will dominate in B2B
We are in uncharted waters. A crisis unlike anything ever before has engulfed the global economy and upended entire industries and business models. Many companies are fighting for their survival…
Q&A: Why creativity and distinctiveness fuel long-term brand growth – in conversation with Peter Field
Peter Field is one of the world's leading experts on brand marketing and measurement. He believes that in the era short-termism, an increasing number of B2B businesses are…
10 content marketing challenges and how to overcome them
Content marketing offers great brand and business-building opportunities, which is why the most successful marketers are now spending over 40% of their budgets on content strategy. Unfortunately, many companies…
How to avoid off-key content during the coronavirus crisis
As the coronavirus crisis unfolds, it is becoming clearer that this will not be a short blip, but a more fundamental realignment of the global economy. The crisis will eventually…
