Learning from Leaders:
New research on
how to engage,
inform and influence
business leaders

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Hear how business leaders at Davos engage with thought leadership

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Financial Times acquires majority stake in Longitude

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Find out how our thought leadership enhances reputation, relationships and revenue

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Longitude joins the FT Group

Longitude joins FT Group

The FT has acquired a majority stake in Longitude, making us part of one of the world’s most respected media brands

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Our latest research

Find out how Thought-Leading Brands are 4x as likely to achieve good commercial outcomes from their campaigns

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View the research

NYC office now open

NYC office now open

We are delighted to announce that our New York office is officially open, enabling us to better serve our clients in North America

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Our latest awards

Our latest award

We're incredibly proud to ranked in the Inc. 5000 list of Europe's fastest growing companies

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Latest media coverage

In the news

Workday benefits from high-level media attention with their latest thought leadership campaign, Finance Redefined

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Our thinking

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The power of outside-in thinking

Posted by: Rob Mitchell

A few months ago, a potential client called me and said she wanted to discuss a project. As ever, the first thing I wanted was to know the objectives for…

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Campaigns that hook the C-Suite

Posted by: Gareth Lofthouse

Branded content has been a hot marketing topic for a while. For B2B communication, thought leadership and content marketing campaigns are favoured by brands that need to engage top-flight…

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Putting the thought leader into thought leadership

Posted by: Rob Mitchell

What does the term thought leadership mean to you? We know that people have differing views about its key characteristics. One of the most common areas of divergence is whether…

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Beyond the briefing: Why law firms are investing in thought leadership to better engage clients

Posted by: Thomas Sturge

Law firms are getting serious about marketing. Gone are the days when the entire marketing budget was blown on client dinners, advertising and sponsoring the odd event. Today, firms are…

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Engaging the C-suite: first-hand insights from brands and agencies

Posted by: Emily Taylor Gregory

In a highly competitive marketplace, how do you ensure your carefully constructed thought leadership content captures the attention of the C-suite? That’s the question we put to a…

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Account-Based Intelligence: when ABM meets thought leadership

Posted by: Ben Harrison

Good thought leadership offers deep understanding of the individual ambition of your clients and prospects – and original insight to help them navigate industry change. Increasingly, companies are now adapting that…

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