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Thought-Leading Brands
Find out how Thought-Leading Brands are 4x as likely to achieve good commercial outcomes from their campaigns
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Longitude CEO Rob Mitchell interviews Laura Bishop of Accenture on how to create an effective campaign
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Our latest research
Brexit Exodus
Research from Longitude reveals the level impact of Brexit on London’s job market
Find out moreOur thinking
Think like a start-up: An anarchist’s approach to thought leadership
Thought leaders often assume that the brands that get the most words on the page, publish the most pieces and have the strongest sales will win the most attention. But…
Q&A: Tim Cooper of Dentsu Aegis on the C-suite impact of thought leadership
As Global Head of Strategic Communications at multinational media and digital marketing giant Dentsu Aegis Network, Tim Cooper knows a thing or two about building brand reputation. Before joining Dentsu,…
Tech’s appeal: What does a tech audience really want to hear?
In May, our CEO Rob Mitchell went to Madrid to present our latest research at the Digital Enterprise Show (DES). Being at DES, he was surrounded by a huge tech…
Don't just inform your readers - influence them
Sometimes I think journalists have it easy. Their job is to produce content that informs and enlightens their audience; the story is all that matters. But if you work in…
An Eye for Data: How visual storytelling transforms content campaigns
An interview with Emma Hicks, Head of Information Design at Longitude Longitude’s new head of information design, Emma Hicks, joins us to discuss our data visualisation offering and tell…
How data journalism can improve your content
An interview with Ioannis Antypas, Longitude’s new data journalist Ioannis recently joined Longitude to help us serve the growing demand for alternative research techniques that can help our clients…
