We are Longitude
The thought leadership agency
From consulting and research, through to content creation and distribution via the Financial Times network, we deliver a truly end-to-end service.
Our experience comes from working at some of the world’s most prestigious publishers and producing high-impact campaigns for more than 60 of the world’s most respected brands.
More ROI from your content
Thought-Leading Brands
Find out how Thought-Leading Brands are 4x as likely to achieve good commercial outcomes from their campaigns
View the research
Watch the webcast
Expert insight
Longitude CEO Rob Mitchell interviews Laura Bishop of Accenture on how to create an effective campaign
Click to watch
Our new design offering
Information design
Struggling to activate your research marketing campaigns? More on our new information design offering here
Find out more
Our latest research
Brexit Exodus
Research from Longitude reveals the level impact of Brexit on London’s job market
Find out more
Sign up for email insights
Sign up for email insights
Subscribe to receive email updates including new research, new blog content and our monthly newsletter
Click here
Our thinking
From bandwagon to battle space: How to choose the right thought leadership topic
Focus on the insights and knowledge your audiences need, and the issues they want to know more about, and your thought leadership is more likely to achieve its goals. It…
Beyond reason: the role of emotion in B2B marketing and thought leadership
B2B and B2C marketing have traditionally been seen as quite different beasts. After all, the purchasing dynamic is very different: rather than being all about the individual, B2B buying involves…
The year in review: Our biggest hits of 2019
As another year draws to a close, we’ve reviewed the last 12 months of news and views on the Longitude blog and website to find out which were our…
Festive greetings and best wishes for 2020, from the team at Longitude!
For the last few years, we’ve been raising money for Room to Read, a global charity helping to transform the lives of millions of children in low-income countries…
Top thought leadership trends to watch in 2020
What will the world of B2B thought leadership look like in 2020? As we race towards the end of another year, Longitude CEO Rob Mitchell makes his predictions on the…
Slowly does it: a more considered approach to thought leadership
We live in an age of movements. Whether it’s climate change or the future of capitalism, what you stand for ‒ and when to stand up for it ‒ matter. Everyone…
