Real thought
leadership

For brands with big ideas

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B2B content doesn’t have to be boring.

B2B content doesn’t have to be boring.

Your audience deserves better and so do you.

Real thought leadership enables brands to produce content that genuinely influences and inspires their audience. We believe that every B2B marketer should feel empowered to work on campaigns that make a real and lasting impact.

What we do

We help you to plan and deliver content campaigns that pass that test for Real Thought Leadership.

Real thought leadership...

Repositions your brand

Repositions your brand

Use provocative thinking to change the way audiences view your company.

Raises awareness

Raises awareness

Unveil profile-building content that increases share of voice and leads to stronger market share.

Ignites conversations

Ignites conversations

Present timely insight and inspire audiences to take action.

Builds advocacy

Builds advocacy

Reward loyal customers with valuable, tailor-made insights.

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Who we help

Longitude is part of the Financial Times Group. Our mission is to help brands reach the people who matter.

  • Accenture
  • Aecom
  • Aon
  • BNP Paribas
  • Citi
  • Cognizant
  • Credit Suisse
  • Dentsu Aegis Network
  • EY
  • Hitachi
  • Intrum
  • McKinsey & Company
  • NTT Data
  • Oracle
  • PwC
  • Radisson Hotel Group
  • Siemens
  • Simmons and Simmons
  • TCS
  • Verizon
  • Workday

Case Studies

Read more about Vontobel

Brand Positioning Campaign

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pieces of key media coverage Europe-wide

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Read more about Credit Suisse

Brand Positioning Campaign

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Increase in brand perception

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Read more about Intrum

Brand awareness campaign

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key articles in targeted local and international media

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Read more about Aon

Brand Awareness Campaign

0%

Increase in brand awareness

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Read more about DNV GL

Brand Awareness Campaign

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piece of media coverage

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Read more about Radisson Hotel Group

Commercial campaign

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Increase to sales pipeline

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How we do it

With the right blend of strategy, insight, campaigns and amplification, we help you to craft content that gets you noticed.

Diagnose the issues

We work with you to understand your challenges — both internal and external — and help you to find the right solutions that address these issues and meet wider business objectives. Whether you’re looking to establish your brand in a new market, launch a new product or grow your client base, we help you to identify the right type of thought leadership and marketing strategy to achieve your goals.

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Find a better story

We know it’s not easy to come up with original ideas, creative editorial and strong insight, or to create a distinctive voice for you and your brand in a crowded content landscape. You need to tell a story and we’re here to help. The best content communicates complex ideas simply and powerfully and helps win hearts as well as minds with its creativity.

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Change perceptions

We help you to create distinctive campaigns, based on real-world data and insight. These campaigns will help you build lasting connections with your audiences, strengthen perceptions of you and your brand, and help you to stay front of mind as an industry leader.

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Reach the people who matter

As part of the Financial Times Group, we can help brands connect with influential business audiences around the world – digitally, in print and in live conference and forums.

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BEST IN CLASS CAMPAIGNS: A thought leadership showcase

Here at Longitude we’re proud to have worked on some of the biggest and best thought leadership campaigns in B2B. Over the years we’ve seen campaigns of all shapes and sizes, but these are our favourites and the ones most likely to inspire your next campaign.

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BEST IN CLASS CAMPAIGNS: A thought leadership showcase

Our thinking

Windows Read more about Real thought leadership: Quarterly content campaigns roundup - Spring 2021

Real thought leadership: Quarterly content campaigns roundup - Spring 2021

  • By Ben Harrison

We’re proud to work on some of the biggest and best thought leadership campaigns in B2B. As we reflect on the last 10 years of Longitude and how thought leadership has changed in the…

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Windows Read more about 10 ways thought leadership has changed in the last 10 years

10 ways thought leadership has changed in the last 10 years

  • By Emily Taylor Gregory

Facebook’s #10YearChallenge showed us how two images taken a decade apart powerfully illustrate change over time. So to mark 10 years of Longitude, we thought we would do it with thought leadership to see…

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Windows Read more about Influence and impact: the true measures of successful content

Influence and impact: the true measures of successful content

  • By Rob Mitchell

Register now to download our upcoming ebook on Influence: the true measure of thought leadership and B2B content.…

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Windows Read more about Why simpler surveys lead to better thought leadership

Why simpler surveys lead to better thought leadership

  • By Ben Harrison

For years, large-sample surveys were considered the be-all and end-all of good thought leadership. But that has changed: large surveys are no longer considered essential. At Longitude, we are working on more…

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Windows Read more about The retail rebound: How thought leadership should address changing consumer behaviour

The retail rebound: How thought leadership should address changing consumer behaviour

  • By Sean Kearns

The next few months will see all those pandemic predictions about consumer behaviour put to the test. Will subscriptions be cancelled en masse? Will retail footfall recover to normal levels? Will the trend to ‘support…

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Windows Read more about How to create thought leadership surveys that get results

How to create thought leadership surveys that get results

  • By James Watson

Are you spending a lot of time and money on your surveys, only to be disappointed by the findings? There are three things you might be doing wrong. Survey data underpins a lot of today’…

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