Real thought
leadership

For brands with big ideas

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B2B content doesn’t have to be boring.

B2B content doesn’t have to be boring.

Your audience deserves better and so do you.

Real thought leadership enables brands to produce content that genuinely influences and inspires their audience. We believe that every B2B marketer should feel empowered to work on campaigns that make a real and lasting impact.

What we do

We help you to plan and deliver content campaigns that pass that test for Real Thought Leadership.

Real thought leadership...

Repositions your brand

Repositions your brand

Use provocative thinking to change the way audiences view your company.

Raises awareness

Raises awareness

Unveil profile-building content that increases share of voice and leads to stronger market share.

Ignites conversations

Ignites conversations

Present timely insight and inspire audiences to take action.

Builds relationships

Builds relationships

Strengthen relationships with existing clients and turn them into loyal advocates.

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Who we help

Longitude is part of the Financial Times Group. Our mission is to help brands reach the people who matter.

  • Accenture
  • Aecom
  • Aon
  • BNP Paribas
  • Citi
  • Cognizant
  • Credit Suisse
  • Dentsu Aegis Network
  • EY
  • Hitachi
  • Intrum
  • McKinsey & Company
  • NTT Data
  • Oracle
  • PwC
  • Radisson Hotel Group
  • Siemens
  • Simmons and Simmons
  • TCS
  • Verizon
  • Workday

Case Studies

BRAND ADVOCACY CAMPAIGN

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of top clients engaged by key findings report and other content

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Brand Positioning Campaign

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pieces of key media coverage Europe-wide

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Brand Positioning Campaign

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Increase in brand perception

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Brand awareness campaign

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key articles in targeted local and international media

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Brand Awareness Campaign

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Increase in brand awareness

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Brand Awareness Campaign

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piece of media coverage

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How we do it

With the right blend of strategy, insight, campaigns and amplification, we help you to craft content that gets you noticed.

Set the right course

We work with you to understand your challenges — both internal and external — and help you to find the right solutions that address these issues and meet wider business objectives. Whether you’re looking to establish your brand in a new market, launch a new product or grow your client base, we help you to identify the right type of thought leadership and marketing strategy to achieve your goals.

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Find a better story

We know it’s not easy to come up with original ideas, creative editorial and strong insight, or to create a distinctive voice for you and your brand in a crowded content landscape. You need to tell a story and we’re here to help. The best content communicates complex ideas simply and powerfully and helps win hearts as well as minds with its creativity.

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Change perceptions

We help you to create distinctive campaigns, based on real-world data and insight. These campaigns will help you build lasting connections with your audiences, strengthen perceptions of you and your brand, and help you to stay front of mind as an industry leader.

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Reach the people who matter

As part of the Financial Times Group, we can help brands connect with influential business audiences around the world – digitally, in print and in live conferences and forums.

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NEW EBOOK JUST RELEASED - Influence and impact: The true measures of successful content

The best B2B content and messaging doesn’t just inform its audience or impress them with its thinking – it influences and inspires them, too. What does it really mean when we say we have influenced an audience, and what do we want the outcome to be? How do we do it, and how do we know it has worked?

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NEW EBOOK JUST RELEASED - Influence and impact: The true measures of successful content

Our thinking

Why thought leadership needs gender balance

  • By Amelia Bashford

Businesses are gradually realising that, alongside climate change and the future of work, gender equality needs to be a core topic of their thought leadership campaigns. They now know that it costs more to stay…

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Five ways thought leadership content can boost sales

  • By Gareth Lofthouse

It’s official: thought leadership and the ability to produce high-quality thinking really does win business. We know this because Longitude asked more than 2,600 senior executives to rank the factors that are…

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Webinar Q&A: Measuring the influence and impact of B2B content

  • By Emily Taylor Gregory

In our latest webinar, Longitude editor-in-chief, Sean Kearns, interviewed Rob Mitchell, CEO and author of our new ebook, to provide our audience with an overview of this important topic and find out where…

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What great ad copy can teach us about writing influential B2B content

  • By Emily Taylor Gregory

Advertising copywriters know a thing or two about influencing an audience. One of the most successful was Victor Schwab, who was a leading light in the industry for more than 40 years. In his book…

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Ten tips on creating influential content for B2B marketers

  • By Rob Mitchell

Our latest ebook, Influence and Impact, provides marketers with a practical guide to creating influential content for B2B audiences. In the book, we share theories and principles gleaned from the work of persuasion experts, storytelling…

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Real thought leadership: Quarterly content campaigns roundup - Spring 2021

  • By Ben Harrison

We’re proud to work on some of the biggest and best thought leadership campaigns in B2B. As we reflect on the last 10 years of Longitude and how thought leadership has changed in the…

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