Real thought
leadership

For brands with big ideas

Book a free strategy call

B2B content doesn’t have to be boring.

Your audience deserves better and so do you.

Real thought leadership enables brands to produce content that genuinely influences and inspires their audience. We believe that every B2B marketer should feel empowered to work on campaigns that make a real and lasting impact.

What we do

We help you to plan and deliver content campaigns that pass that test for Real Thought Leadership.

Real thought leadership...

Builds your brand

Strengthen your brand by taking a stance on the topics that matter most to your company and your audience.

Inspires change

Make a profound impact on your audience by encouraging them to take action. Intelligent ideas are a proven way to build lasting connections.

Influences your audience

Build credibility — both internally and externally — and create preference for your brand with better ideas that make a difference in the real world.

Communicates authority

Be the leading voice in your field. We help you to shape your narrative so you can be the master-brand of visionary thinking, expert insight and practical advice.

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Who we help

Longitude is part of the Financial Times Group. Our mission is to help brands reach the people who matter.

Case Studies

Brand recognition campaign

key articles in targeted local and international media

Brand Perception Campaign

Increase in brand perception

Brand Perception Campaign

Increase in brand awareness

Product launch campaign

Increase to sales pipeline

Brand Building Campaign

Uplift in online traffic from social media

Brand Building Campaign

pieces of media coverage

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How we do it

With the right blend of strategy, insight, campaigns and amplification, we help you to craft content that gets you noticed.

Diagnose the issues

We work with you to understand your challenges — both internal and external — and help you to find the right solutions that address these issues and meet wider business objectives. Whether you’re looking to establish your brand in a new market, launch a new product or grow your client base, we help you to identify the right type of thought leadership and marketing strategy to achieve your goals.

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Find a better story

We know it’s not easy to come up with original ideas, creative editorial and strong insight, or to create a distinctive voice for you and your brand in a crowded content landscape. You need to tell a story and we’re here to help. The best content communicates complex ideas simply and powerfully and helps win hearts as well as minds with its creativity.

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Change perceptions

We help you to create distinctive campaigns, based on real-world data and insight. These campaigns will help you build lasting connections with your audiences, strengthen perceptions of you and your brand, and help you to stay front of mind as an industry leader.

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Reach the people who matter

As part of the Financial Times Group, we can help brands connect with influential business audiences around the world – digitally, in print and in live conference and forums.

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Introducing FT Focus

FT Focus – FT thought leadership campaigns that get your brand noticed by the world’s most influential audience.

Find out more

Our thinking

By Louise Reip

If your clients repeat what you just shared with them and they use your data to support their own debates internally, you can't beat that.…

By Rob Mitchell

Download our ebook for specialist insight on how to communicate now and in the aftermath of Covid-19 There’s an old adage in marketing that you should always invest through a downturn. Over the…

By Rob Mitchell

Download our ebook for specialist insight on how to communicate now and in the aftermath of Covid-19 Now more than ever, it’s imperative for B2B brands to be visible. Battening down the hatches…

By Emily Taylor Gregory

If you’re looking to become a thought leader in your industry, it’s more than likely that you’ll need to create longer form content, such as white papers, to engage your target audience…

By Rob Mitchell

Download our ebook for specialist insight on how to communicate now and in the aftermath of Covid-19 We are in uncharted waters. A crisis unlike anything ever before has engulfed the global economy and…

By Sean Kearns

Peter Field is one of the world's leading experts on brand marketing and measurement. He believes that in the era short-termism, an increasing number of B2B businesses are neglecting the long-term value…

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Real thought
leadership

For brands with big ideas

B2B content doesn’t have to be boring.

What we do

Real thought leadership...

Builds your brand

Inspires change

Influences your audience

Communicates authority

Who we help

Case Studies

Brand recognition campaign

Brand Perception Campaign

Brand Perception Campaign

Product launch campaign

Brand Building Campaign

Brand Building Campaign

How we do it

Diagnose the issues

Find a better story

Change perceptions

Reach the people who matter

Introducing FT Focus

Our thinking

“Not just marketing” – Áine Bryn of Mercer tells us why thought leadership must become part of a business’s DNA

Crisis marketing: Five traits that will change the way brands communicate through a global emergency

Why distinctiveness is key for brands navigating “Corona” content overload

How to write a compelling B2B marketing white paper

Post COVID-19 crisis, thought leadership topics that will dominate in B2B

Q&A: Why creativity and distinctiveness fuel long-term brand growth – in conversation with Peter Field