Real thought
leadership

For brands with big ideas

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B2B content doesn’t have  to be boring.

B2B content doesn’t have to be boring.

Your audience deserves better and so do you.

Real thought leadership enables brands to produce content that genuinely influences and inspires their audience. We believe that every B2B marketer should feel empowered to work on campaigns that make a real and lasting impact.

What we do

We help you to plan and deliver content campaigns that pass that test for Real Thought Leadership.

Real thought leadership...

Repositions your brand

Repositions your brand

Use provocative thinking to change the way audiences view your company.

Raises awareness

Raises awareness

Unveil profile-building content that increases share of voice and leads to stronger market share.

Ignites conversations

Ignites conversations

Present timely insight and inspire audiences to take action.

Builds advocacy

Builds advocacy

Reward loyal customers with valuable, tailor-made insights.

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Who we help

Longitude is part of the Financial Times Group. Our mission is to help brands reach the people who matter.

  • Accenture
  • Aecom
  • Aon
  • BNP Paribas
  • Citi
  • Cognizant
  • Credit Suisse
  • Dentsu Aegis Network
  • EY
  • Hitachi
  • Intrum
  • McKinsey & Company
  • NTT Data
  • Oracle
  • PwC
  • Radisson Hotel Group
  • Siemens
  • Simmons and Simmons
  • TCS
  • Verizon
  • Workday

Case Studies

Brand Positioning Campaign

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pieces of key media coverage Europe-wide

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Brand Positioning Campaign

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Increase in brand perception

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Brand awareness campaign

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key articles in targeted local and international media

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Brand Awareness Campaign

0%

Increase in brand awareness

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Brand Awareness Campaign

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piece of media coverage

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Commercial campaign

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Increase to sales pipeline

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How we do it

With the right blend of strategy, insight, campaigns and amplification, we help you to craft content that gets you noticed.

Diagnose the issues

We work with you to understand your challenges — both internal and external — and help you to find the right solutions that address these issues and meet wider business objectives. Whether you’re looking to establish your brand in a new market, launch a new product or grow your client base, we help you to identify the right type of thought leadership and marketing strategy to achieve your goals.

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Find a better story

We know it’s not easy to come up with original ideas, creative editorial and strong insight, or to create a distinctive voice for you and your brand in a crowded content landscape. You need to tell a story and we’re here to help. The best content communicates complex ideas simply and powerfully and helps win hearts as well as minds with its creativity.

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Change perceptions

We help you to create distinctive campaigns, based on real-world data and insight. These campaigns will help you build lasting connections with your audiences, strengthen perceptions of you and your brand, and help you to stay front of mind as an industry leader.

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Reach the people who matter

As part of the Financial Times Group, we can help brands connect with influential business audiences around the world – digitally, in print and in live conference and forums.

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NEW INSIGHT: A guide to thought leadership strategy

All too often, companies rush into producing content without stepping back and thinking about why they’re doing it, who it’s for and how their campaign fits into the wider business environment. Build a better strategy for your thought leadership now.

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NEW INSIGHT: A guide to thought leadership strategy

Our thinking

In tune: How to create thought leadership harmony

  • By Sean Kearns

Brands that unify their campaigns will build a lasting connection with audiences “The best and most successful brands are completely coherent. Every aspect of what they are and what they do reinforces everything else.” That…

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Thought leadership and COP26: Three new conversations on climate

  • By Ben Harrison

In November, the United Nations Climate Change Conference – also known as COP26 – will bring together world leaders in Glasgow to agree on an action plan for climate change. The Kyoto Protocol and the Paris Agreement…

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Think, Feel, Do: How to use rational and emotional content to get an audience response

  • By Emily Taylor Gregory

In a previous post, we discussed the role of emotion in B2B marketing and thought leadership, and debunked the myth that B2B purchasing is more rational than B2C. And our recent webinar reiterated that whilst…

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Influencer marketing in thought leadership: How B2B content can benefit from big ideas

  • By Ben Harrison

An interview with Longitude’s new influencer relations executive, Claire Fowler, on why brands are incorporating influential voices in their thought leadership campaigns.…

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Update your understanding of audience needs: How to build a detailed audience map of your buyers

  • By Emily Taylor Gregory

How well do you know your audience? Just well enough, or really well? Classic buyer personas only show a partial picture, and a narrow one at that. Often they fail to take into account the…

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Can financial services win back the public?

  • By Hasan Chowdhury

Our trust in the corporate world has been dropping for well over a decade. Here, we look at what finance leaders can do to get it back and how thought leadership can play a part.…

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