B2B content doesn’t have to be boring.
Your audience deserves better and so do you.
Real thought leadership enables brands to produce content that genuinely influences and inspires their audience. We believe that every B2B marketer should feel empowered to work on campaigns that make a real and lasting impact.
What we do
We help you to plan and deliver content campaigns that pass that test for Real Thought Leadership.
Real thought leadership...
Repositions your brand
Use provocative thinking to change the way audiences view your company.
Unveil profile-building content that increases share of voice and leads to stronger market share.
Present timely insight and inspire audiences to take action.
Reward loyal customers with valuable, tailor-made insights.
Who we help
Longitude is part of the Financial Times Group. Our mission is to help brands reach the people who matter.
How we do it
With the right blend of strategy, insight, campaigns and amplification, we help you to craft content that gets you noticed.
Diagnose the issues
We work with you to understand your challenges — both internal and external — and help you to find the right solutions that address these issues and meet wider business objectives. Whether you’re looking to establish your brand in a new market, launch a new product or grow your client base, we help you to identify the right type of thought leadership and marketing strategy to achieve your goals.
Find a better story
We know it’s not easy to come up with original ideas, creative editorial and strong insight, or to create a distinctive voice for you and your brand in a crowded content landscape. You need to tell a story and we’re here to help. The best content communicates complex ideas simply and powerfully and helps win hearts as well as minds with its creativity.
We help you to create distinctive campaigns, based on real-world data and insight. These campaigns will help you build lasting connections with your audiences, strengthen perceptions of you and your brand, and help you to stay front of mind as an industry leader.
Reach the people who matter
As part of the Financial Times Group, we can help brands connect with influential business audiences around the world – digitally, in print and in live conference and forums.
BEST IN CLASS CAMPAIGNS: A thought leadership showcase
Here at Longitude we’re proud to have worked on some of the biggest and best thought leadership campaigns in B2B. Over the years we’ve seen campaigns of all shapes and sizes, but these are our favourites and the ones most likely to inspire your next campaign.
Real thought leadership: Quarterly content campaigns roundup - Spring 2021
We’re proud to work on some of the biggest and best thought leadership campaigns in B2B. As we reflect on the last 10 years of Longitude and how thought leadership has changed in the…Read more
10 ways thought leadership has changed in the last 10 years
Facebook’s #10YearChallenge showed us how two images taken a decade apart powerfully illustrate change over time. So to mark 10 years of Longitude, we thought we would do it with thought leadership to see…Read more
Influence and impact: the true measures of successful content
Register now to download our upcoming ebook on Influence: the true measure of thought leadership and B2B content.…Read more
Why simpler surveys lead to better thought leadership
For years, large-sample surveys were considered the be-all and end-all of good thought leadership. But that has changed: large surveys are no longer considered essential. At Longitude, we are working on more…Read more
The retail rebound: How thought leadership should address changing consumer behaviour
The next few months will see all those pandemic predictions about consumer behaviour put to the test. Will subscriptions be cancelled en masse? Will retail footfall recover to normal levels? Will the trend to ‘support…Read more
How to create thought leadership surveys that get results
Are you spending a lot of time and money on your surveys, only to be disappointed by the findings? There are three things you might be doing wrong. Survey data underpins a lot of today’…Read more