Financial Times acquires majority stake in Longitude

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Find out how our thought leadership enhances reputation, relationships and revenue

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Thought-Leading Brands are 4x as likely to achieve good commercial outcomes from their campaigns

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Discover how our ranking tool helped Barclays to build its brand reputation

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Find out how Simmons & Simmons used our digital campaign to demonstrate its fintech expertise

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Learn how this industry outlook helped DNV GL become a trusted authority in oil and gas

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Longitude joins the FT Group

Longitude joins FT Group

The FT has acquired a majority stake in Longitude, making us part of one of the world’s most respected media brands

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Our latest research

Our latest research

Find out how Thought-Leading Brands are 4x as likely to achieve good commercial outcomes from their campaigns

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View the research

Using data visualisation

Using data visualisation

Making sense of complex data is a huge challenge for today’s business audiences. Here's how data visualisation can help.

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Innovations in digital content

Innovations in digital content

We provide digital content hubs that deliver a dynamic experience and measurable engagement

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Insights from our event

Thought leadership reinvented

Watch the video insights from our latest thought leadership event discussing industry trends

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Our latest awards

Our latest award

We're incredibly proud to ranked in the Inc. 5000 list of Europe's fastest growing companies

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Our thinking

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Q&A: KPMG’s Global Head of Communications talks to us about using effective thought leadership to reach CEOs

Posted by: Ben Harrison

Following Longitude’s latest breakfast seminar, one of our panellists, Brian Bannister, shared his experiences of devising KPMG’s hugely successful annual CEO Outlook programme.…

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Content hubs: just a fad or worth the hype?

Posted by: Ben Harrison

As the worlds of thought leadership and content marketing collide, the campaign content hub has emerged as the linchpin that holds them together, but are they worth the hype?…

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Q&A: Harriett Hindmarsh, Corporate VP, Global Marketing & Communications at AECOM

Posted by: Emily Taylor Gregory

Following Longitude’s latest event, Harriett Hindmarsh, shared her experiences from AECOM’s first thought leadership initiative…

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Thought leadership reinvented: trends in thought leadership for 2018

Posted by: Emily Taylor Gregory

The battle for attention in the C-suite is tough, so how do brands break through the noise in 2018?…

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Beware the content shock

Posted by: Rob Mitchell

Schaefer’s content shock is particularly relevant to thought leadership, but how do you get around this phenomenon?…

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The Financial Times acquires majority stake in Longitude

Posted by: Rob Mitchell

We are delighted to announce that the Financial Times has acquired a majority stake in the business…