B2B content doesn’t have to be boring.
Your audience deserves better and so do you.
Real thought leadership enables brands to produce content that genuinely influences and inspires their audience. We believe that every B2B marketer should feel empowered to work on campaigns that make a real and lasting impact.
What we do
We help you to plan and deliver content campaigns that pass that test for Real Thought Leadership.
Real thought leadership...
Repositions your brand
Use provocative thinking to change the way audiences view your company.
Unveil profile-building content that increases share of voice and leads to stronger market share.
Present timely insight and inspire audiences to take action.
Reward loyal customers with valuable, tailor-made insights.
Who we help
Longitude is part of the Financial Times Group. Our mission is to help brands reach the people who matter.
How we do it
With the right blend of strategy, insight, campaigns and amplification, we help you to craft content that gets you noticed.
Diagnose the issues
We work with you to understand your challenges — both internal and external — and help you to find the right solutions that address these issues and meet wider business objectives. Whether you’re looking to establish your brand in a new market, launch a new product or grow your client base, we help you to identify the right type of thought leadership and marketing strategy to achieve your goals.
Find a better story
We know it’s not easy to come up with original ideas, creative editorial and strong insight, or to create a distinctive voice for you and your brand in a crowded content landscape. You need to tell a story and we’re here to help. The best content communicates complex ideas simply and powerfully and helps win hearts as well as minds with its creativity.
We help you to create distinctive campaigns, based on real-world data and insight. These campaigns will help you build lasting connections with your audiences, strengthen perceptions of you and your brand, and help you to stay front of mind as an industry leader.
Reach the people who matter
As part of the Financial Times Group, we can help brands connect with influential business audiences around the world – digitally, in print and in live conference and forums.
BEST IN CLASS CAMPAIGNS: A thought leadership showcase
Here at Longitude we’re proud to have worked on some of the biggest and best thought leadership campaigns in B2B. Over the years we’ve seen campaigns of all shapes and sizes, but these are our favourites and the ones most likely to inspire your next campaign.
Who should own your company’s thought leadership?
At Longitude, we often argue that thought leadership can create a clear and impactful voice for your brand. But recently we have noticed a shift in our conversations: more and more companies want to make…Read more
The new world of work: How tech thought leadership can help businesses prepare
As the pandemic moves to a new phase in some countries, Longitude’s editorial team discusses how tech firms, which have been so successful over the past 12 months, must adapt their thought leadership to…Read more
In tune: How to create thought leadership harmony
Brands that unify their campaigns will build a lasting connection with audiences “The best and most successful brands are completely coherent. Every aspect of what they are and what they do reinforces everything else.” That…Read more
Thought leadership and COP26: Three new conversations on climate
In November, the United Nations Climate Change Conference – also known as COP26 – will bring together world leaders in Glasgow to agree on an action plan for climate change. The Kyoto Protocol and the Paris Agreement…Read more
Think, Feel, Do: How to use rational and emotional content to get an audience response
In a previous post, we discussed the role of emotion in B2B marketing and thought leadership, and debunked the myth that B2B purchasing is more rational than B2C. And our recent webinar reiterated that whilst…Read more