Find out how Simmons & Simmons used our digital campaign to demonstrate its fintech expertise
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Learn how this industry outlook helped DNV GL become a trusted authority in oil and gas
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Longitude joins the FT Group
Longitude joins FT Group
The FT has acquired a majority stake in Longitude, making us part of one of the world’s most respected media brands
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Our latest research
Our latest research
Find out how Thought-Leading Brands are 4x as likely to achieve good commercial outcomes from their campaigns
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NYC office opening soon
NYC office opening soon
We are excited to announce that Longitude will be opening a New York office in August
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Our latest awards
Our latest award
We're incredibly proud to ranked in the Inc. 5000 list of Europe's fastest growing companies
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Insights from our event
Thought leadership reinvented
Watch the video insights from our latest thought leadership event discussing industry trends
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Our thinking
Risky business: Can you mix politics and B2B marketing?
Marketing and politics have always been uneasy bedfellows. Received wisdom is that if you try to take a political stance in your marketing, you immediately alienate half your audience.…
6 innovative ways to rethink your research
Whether you’re an established Thought-Leading Brand or about to embark on a thought leadership campaign for the first time, it’s easy to default to commissioning a large-…
Think on your feet: Get smart about mobile content
Most of the content we produce might be digital-ready, but with 30% of business-oriented-content consumers now accessing that content on the go, is it optimised for mobile?…
Q&A: Eddie Bowman of Simmons & Simmons discusses the use of thought leadership in SMEs
Eddie Bowman discusses the challenges and opportunities in using thought leadership in a smaller company…
Visual cues: Why your next thought leadership campaign needs a video edit
If a picture is worth a thousand words, what value should we place on video?…
Q&A: KPMG’s Global Head of Communications talks to us about using effective thought leadership to reach CEOs
Following Longitude’s latest breakfast seminar, one of our panellists, Brian Bannister, shared his experiences of devising KPMG’s hugely successful annual CEO Outlook programme.…