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Longitude joins the FT Group
Longitude joins FT Group
The FT has acquired a majority stake in Longitude, making us part of one of the world’s most respected media brands
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NYC office now open
NYC office now open
We are delighted to announce that our New York office is officially open, enabling us to better serve our clients in North America
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Our thinking
The Atlantic divide: Are the world's thought leaders coming together or drifting apart?
A content strategy often starts with a set of assumptions about culture, not least around which readers the campaign is targeting. European marketers planning a first foray into the US…
Elevating your message to target the C-suite
It’s become almost a default reaction within the thought leadership sector, to target the C-suite. But, with so many companies trying to communicate their message to so few…
Raising your voice: How to use podcasts as a platform for thought leadership
Most marketers will have been keeping a watchful eye on podcasts’ rise in popularity, curious to see if they translate to B2B marketing. Yet podcasting is still rarely used in…
Latest news: Longitude opens New York office as part of international expansion
We are delighted to announce that Longitude officially opens its New York office today, enabling us to better serve our clients in North America.…
Risky business: Can you mix politics and B2B marketing?
Marketing and politics have always been uneasy bedfellows. Received wisdom is that if you try to take a political stance in your marketing, you immediately alienate half your audience.…
6 innovative ways to rethink your research
Whether you’re an established Thought-Leading Brand or about to embark on a thought leadership campaign for the first time, it’s easy to default to commissioning a large-…