Longitude joins the FT Group
Longitude joins FT Group
The FT has acquired a majority stake in Longitude, making us part of one of the world’s most respected media brands
Find out more
Download the research
Our latest research
Find out how Thought-Leading Brands are 4x as likely to achieve good commercial outcomes from their campaigns
View the research
NYC office now open
NYC office now open
We are delighted to announce that our New York office is officially open, enabling us to better serve our clients in North America
Find out more
Our latest awards
Our latest award
We're incredibly proud to ranked in the Inc. 5000 list of Europe's fastest growing companies
Find out more
Sign up for email insights
Sign up for email insights
Subscribe to receive email updates including new research, new blog content and our monthly newsletter
Click here
Our thinking
Learning from Leaders: Delivering thought leadership from marketing, comms and stakeholder perspectives
Our latest research proves that senior executives do indeed value thought leadership, and it plays a vital role in their decision-making process. But to really drill down into how…
The power of outside-in thinking
A few months ago, a potential client called me and said she wanted to discuss a project. As ever, the first thing I wanted was to know the objectives for…
Campaigns that hook the C-Suite
Branded content has been a hot marketing topic for a while. For B2B communication, thought leadership and content marketing campaigns are favoured by brands that need to engage top-flight…
Putting the thought leader into thought leadership
What does the term thought leadership mean to you? We know that people have differing views about its key characteristics. One of the most common areas of divergence is whether…
Beyond the briefing: Why law firms are investing in thought leadership to better engage clients
Law firms are getting serious about marketing. Gone are the days when the entire marketing budget was blown on client dinners, advertising and sponsoring the odd event. Today, firms are…
Engaging the C-suite: first-hand insights from brands and agencies
In a highly competitive marketplace, how do you ensure your carefully constructed thought leadership content captures the attention of the C-suite? That’s the question we put to a…
