Thought leadership strategy

Thought leadership strategy

Strategic planning and campaign consultancy

A successful thought leadership campaign needs thorough preparation.

B2B content is proliferating, which makes it harder for brands to stand out from the crowd and meet their marketing objectives. Business audiences are more discerning than ever; unless content meets their business needs precisely and offers real value, they are highly likely to ignore it. Only the most relevant insights and creative campaigns, backed up by robust, probing research, will get noticed.

Brands often overlook thought leadership strategy in the rush to take their content to market, but it’s a vital component of any campaign: setting clear objectives, aligning the expectations of internal stakeholders and fully understanding the needs of the market will always pay off.

We give you the tools and knowledge you need to get your thought leadership strategy right first time.


How can our strategy expertise help you?

Our strategy work helps you to get great outcomes. Our scalable packages range from a simple ‘sprint’ process to ensure the right foundations are in place for a single campaign, through to a more in-depth programme to help you optimise your entire thought leadership portfolio.

We help to build our clients’ marketing campaign strategies using:

  • Stakeholder alignment
  • Audience insight
  • Campaign planning


Stakeholder alignment

We ensure a common understanding of your content and messaging goals among key stakeholders, and clear, agreed KPIs to track performance.
This provides you with campaign-specific KPIs to track performance and a stakeholder alignment process that ensures maximum engagement across your business.

Audience insight

We develop a precise map of your target audience, their motivations, purchasing behaviours and interactions across a wider buyer group.
This provide you with actionable recommendations for messaging that resonates with your audience, builds an emotional connection and presents your brand as an authority.

Campaign planning

We explore your current positioning in the wider content landscape and assess performance of competing campaigns across key social and traditional channels.
This provides you with an overarching thought leadership strategy, distinctive messaging and a set of themes that will ensure you have a truly original and engaging point of view.

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