Get your thought leadership in front of the world’s most influential people
A thought leadership campaign lives or dies by the quality of the activation. It doesn’t matter how strong the ideas or original the content – if you don’t have the right strategy for getting it in front of your chosen audience, the campaign will fall flat.
We make the most of our strategic partnership with the Financial Times to get that strategy just right, working closely with the advertising and events teams to reach the world’s most influential business audiences.
But we also help our clients in content activation using their own channels. We create campaign assets that support sales and help marketing teams to develop messaging that resonates across their own organisations.
How we can help you with content activation
- Media activation via FT.com and in print
- Thought leadership events with FT Live
- Sales enablement assets