Rapid Insights is a new fast-track solution that enables brands to publish and distribute powerful research-based content in a matter of weeks.
With Rapid Insights you benefit from world-class research and editorial expertise and speed to market, and data-led content packaged as FT Focus, the thought leadership brand of the Financial Times Group.
This partnership forms a strong association between your brand and the Financial Times and equips you to present critical insight to your audience in a fraction of the time it takes to produce with traditional research-based content campaigns.
Our Rapid Insights solution includes:
1. Your research and content package
- Five-question survey of general mix of 300 executives or 2,000 consumers
- A key findings article, including one SME interview, that presents the insights and stories
- Eight social media graphics
- All assets designed and ready to publish in FT Focus brand
2. FT Focus branding
- Content is presented with FT Focus branding, “supported by” your brand
- The licence to use this content across all your marketing channels
The benefits of using Rapid Insights
- Accelerates speed to market — idea to insight in just 20 days*
- Guarantees high-quality thinking and specialist campaign expertise
- Forms a powerful connection between your brand and the Financial Times
- Enables you to distribute your co-branded content to audiences through your own channels
* From four weeks to design and delivery
Extend your story
Expand your campaign, reinforce your message and increase its impact with audiences by leveraging our complementary products carefully selected to drive deeper engagement.
Optional add-ons to Rapid Insights include:
FT Live Digital Dialogues
Attract new audiences and create a dialogue with an expertly-curated online event, managed by FT Live, the global events arm of the Financial Times. This enables you to discuss the research findings with a select audience of senior decision-makers.
Interactive scrolling story
Create an online destination for your campaign with an FT-Focus-branded webpage that combines first-class editorial and data visualisation to bring your research to life.
Interactive presentation deck
Engage audiences at a deeper level by sharing the research findings via an interactive platform. Share online or provide to your sales team, allowing them to present the research findings with clients or a select audience of senior decision-makers.