Strong data visualisation is now a vital component of any B2B content campaign. Why?
- It helps gets across your key messages concisely
- It engages your audiences
- It encourages them to explore your content more deeply.
The best campaigns apply design thinking to the whole audience experience – enticing the reader and making it easier for them to understand and absorb your ideas. It is great design that brings your data and stories to life – especially if it is provocative, impactful and engaging.
What we do
We can create both static and interactive data visualisation. These assets include everything from simple social media graphics for sharing to more complex, immersive designs that enable audiences to explore the data and create their own personalised versions.
Benefits of data visualisation
This kind of content:
- Drives awareness and traffic through digital channels
- Enables audiences to process complex data quickly
- Is ideal for PR, acting as a compelling visual aid to support press releases
- Encourages audiences to explore data and extract greater insight
- Can be presented to groups or individuals in person, which creates opportunities for productive conversations at events and client meetings.
Our infographics can include custom illustration, graphics and chart design – all tailored to the message, to the data and to your brand.
Infographics transform dry data into shareable, at-a-glance talking points. We provide our infographics as a static graphic in formats that you can easily use across your communication channels.
We can give you a bundle of custom-designed, social-friendly graphics known as ‘micrographics’. We create these with detailed illustration and a high-end finish that make them the perfect supplement to articles and reports.
Our micrographics work as teasers to generate traffic. They drive audiences to a main landing page, such as an interactive data visualisation, scrollable story or microsite. Then, that audience is yours.
We transform your thought leadership into shareable, data-led content. By combining stunning animation and effects, we create videos that you can incorporate into your website and share across your social channels.
We can also incorporate audio. Whether it is music or one of our trusted voiceover artists, audio strengthens and personalises the storytelling – and leaves a lasting impression.