Resources

Thought leadership resources

Whether you’re new to thought leadership or a seasoned pro, our online resources will help you to get the most from your thought leadership from start to finish.

Here you’ll find introductory information and best practice guides on the most important facets of thought leadership, as well as on-demand webinars and research insights with fresh thinking on trending topics and the biggest challenges for today’s B2B marketers.

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Upcoming webinar

Our thought leadership trends for 2022

Each year, we make our predictions to help brand, marketing and content teams know where to place their bets for

Read more Our thought leadership trends for 2022
Online guide

A guide to audio storytelling in B2B

Guiding excellence in audio storytelling through real thought leadership

Read more A guide to audio storytelling in B2B
On-demand webinar

Audio storytelling showcase: Best-in-class audio thought leadership

Audio storytelling showcase: Best-in-class audio thought leadership

Read more Audio storytelling showcase: Best-in-class audio thought leadership
Online guide

How to create influence and impact with B2B content

See all of our resources on the influence and impact of thought leadership and B2B content here.

Read more How to create influence and impact with B2B content
On-demand webinar

Influence and impact: The true measures of successful content

The best B2B content doesn’t just inform audiences – it influences and inspires them.

Read more Influence and impact: The true measures of successful content
Resource

Best-in-class content to inspire your next campaign

Best-in-class content to inspire your next campaign

Read more Best-in-class content to inspire your next campaign
On-demand webinar

Best-in-class campaigns

In this webinar, we explore examples of thought leadership to show how creative campaigns can have real impact

Read more Best-in-class campaigns
Resource

Know your audience

Our online tool provides a step-by-step guide on how to develop a map of your target audience.

Read more Know your audience
On-demand webinar

Audience first: why a deep understanding of your audience is key to content success

We explain how to gather and distil critical information that will help to ensure that your campaign achieves maximum impact.

Read more Audience first: why a deep understanding of your audience is key to content success
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