REPORTS/Learning from Leaders

Learning from Leaders

How to engage, inform and influence business leaders

They are high-powered decision makers and leaders in business. They are busy. They are in demand.

The challenge of engaging and influencing business audiences is getting harder and more and more complex.

So how do you market to this elusive audience?

Find out what business leaders think

In 2019, we went to Davos to ask real business leaders how they consume B2B content. This is what they said:

Watch the video

About the research

Learning from Leaders shares findings from our latest research study into what senior business executives think of thought leadership and the brands that produce it. Based on a global survey of over 1000 senior executives and decision makers across a range of industries, we reveal how this prestigious crowd discover, engage and respond to thought leadership content – including their most-wanted topics.

“This report reveals that thought leadership is one of the most powerful and effective tools in the marketing arsenal. Often it is one of the most effective ways for brands to engage and influence discerning audiences at the top of the decision-making tree.”

Rob Mitchell, Chief Executive Officer, Longitude

Learn from the industry's leaders

•  Learn how the right thought leadership strategy can directly influence your audience’s decisions and create preference for your brand

•  Find out which topics are in demand for different business decision makers – and which topics are better avoided

•  Discover how different executive personas prefer to consume content

•  Explore the five myths of c-suite content – and how your business can avoid the big thought leadership traps

What does your audience want to hear?

Our Learning from Leaders research reveals the topics and themes that senior business leaders want to read about… and which they don’t.

Explore the data in our interactive tool, create your personalised view of your audience’s preferred topics and share with your team.

Related content

Our thought leadership experts have dived a little deeper into the Learning from Leaders research. Take a look at some of their perspectives in these articles:

Campaigns that hook the C-Suite

Our Thinking

Our Thinking - Campaigns that hook the C-Suite
Campaigns that hook the C-Suite

Tech’s appeal: What does a tech audience really want to hear?

Our Thinking

Our Thinking - Tech’s appeal: What does a tech audience really want to hear?
Tech’s appeal: What does a tech audience really want to hear?

Content quality audit

About Us

About Us - Content quality audit
Content quality audit

Download your copy of the key findings report to explore the results and recommendations


Power of Thought Leadership

Find out what audiences really think of thought leadership

Thought-Leading Brands

How the smartest companies get more ROI from their thought leadership

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