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Thought leadership case studies

Our clients produce some of the most effective thought leadership campaigns in B2B.

Here we feature best-practice examples from across our client base to show how smart strategy, evidence-based insight and timely, relevant and creative content helps our clients to achieve their objectives — and demonstrate tangible returns for the business.

Explore them below and see how real thought leadership creates impact.

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Brand awareness

Appian: Innovating in a Crisis

Low-code automation provider Appian launches brand-building campaign with timely research and FT brand to create impact.

Read more Appian: Innovating in a Crisis
Commercial campaign
22% Increase to sales pipeline

Radisson Hotel GroupEvent Horizons: An ambitious campaign to become the market leader for meetings and events.

Read more Radisson Hotel Group
Commercial campaign

Tata Consultancy Services (TCS): Business 4.0

An extensive content campaign aimed at securing new leads and generating revenue from thought leadership.

Read more Tata Consultancy Services (TCS): Business 4.0
Brand awareness
260% Uplift in online traffic from social media

BNP ParibasA benchmark for analysis into the strategic adoption of ESG.

Read more BNP Paribas
Commercial campaign

Simmons & Simmons: Hyperfinance

Hyperfinance: A revenue generation campaign lending new insight to digital innovation in financial services.

Read more Simmons & Simmons: Hyperfinance
Brand awareness

PA Consulting: Innovation as unusual

A comprehensive study into the challenges business leaders suffer around innovation, providing an opportunity to build real brand awareness.

Read more PA Consulting: Innovation as unusual
Commercial campaign
50+ meeting generated with high profile clients

DNV GLA high-profile annual barometer on trends in the oil and gas industry.

Read more DNV GL
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