Our clients produce some of the most effective thought leadership campaigns in B2B.
Here we feature best-practice examples from across our client base to show how smart strategy, evidence-based insight and timely, relevant and creative content helps our clients to achieve their objectives — and demonstrate tangible returns for the business.
Explore them below and see how real thought leadership creates impact.
Appian: Innovating in a Crisis
Low-code automation provider Appian launches brand-building campaign with timely research and FT brand to create impact.
Radisson Hotel GroupEvent Horizons: An ambitious campaign to become the market leader for meetings and events.
Tata Consultancy Services (TCS): Business 4.0
An extensive content campaign aimed at securing new leads and generating revenue from thought leadership.
BNP ParibasA benchmark for analysis into the strategic adoption of ESG.
Simmons & Simmons: Hyperfinance
Hyperfinance: A revenue generation campaign lending new insight to digital innovation in financial services.
PA Consulting: Innovation as unusual
A comprehensive study into the challenges business leaders suffer around innovation, providing an opportunity to build real brand awareness.