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Intrum's European Consumer Payments Report 2019

Intrum's A flagship report on European personal finance

BRAND AWARENESS CAMPAIGN

Intrum has published the European Consumer Payment Report on an annual basis since 2013 in order to gain insights into European consumers’ everyday lives – specifically their spending and ability to manage their household finances on a monthly basis.

In 2019, Intrum partnered with Longitude to bring a fresh perspective to the report with the introduction of the Financial Wellbeing Barometer, helping the financial services firm gather significant media interest from the likes of Bloomberg and the Financial Times.

Intrum's A flagship report on European personal finance

The Financial Wellbeing Barometer

Using the survey of 24,000 European consumers, as well as the combined knowledge of both Longitude and Intrum’s expert research teams, four key pillars were established to compare and track financial wellbeing across the 24 European markets. As well as providing a score for each of those pillars, an Overall Financial Wellbeing Score gives an at-a-glance summary of those pillars, and provides a vital comparison point across countries.

The four pillars are:

Ability to pay bills on time
Credit freedom
Saving for the future
Financial literacy

The research

24,000+

consumer repondents to the survey

markets polled across Europe

pillars of financial wellbeing collated and analysed

The results

Using the insightful results from the survey analysis and barometer creation, Intrum was able to secure over 700 articles in both national and international media, including title such as the Financial Times and Bloomberg.

The results were also segmented in 24 country-specific reports, with bespoke analysis and insights into every market polled in the survey. UK consumers, for instance, were found to be highly financially literate (2nd from 24), but they are highly dependent on credit (21st from 24).

The goal to target and reach new audiences with innovative research and content was achieved through the close connection between Longitude’s thought leadership specialists and Intrum’s expert marketing team. We were able to use our combined knowledge of the research and the industry, to create a thoughtful programme of insights into consumer spending and saving.

Explore the findings here.

Campaign results

5,000+

downloads of the global and country-specific reports

700+

media articles in local and international media

Growing engagement across all social media channels

“The strategic partnership we have with Longitude has supported us in underpinning our position as market leader within our industry. We are very impressed by the professionalism and expertise of each team member at Longitude. They were able to understand our project goals immediately and presented innovative new ideas to lift our reports. Longitude has enabled us to target new audiences and think differently about the format in which we present our insights.”

Marte Bryngård Gran, Director of Content and Insights

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