Oil & Gas Industry Outlook 2019

A Test of Resilience

Now in its ninth year, DNV GL’s Oil & Gas Industry Outlook continues to be one of the company’s most successful thought leadership campaigns. The report has been downloaded by more than 7,500 industry professionals and generated more than 700 pieces of media coverage in 2019, including Bloomberg, Reuters, CNBC, The Times, The New York Times, The National (UAE) and Straits Times (Singapore).

This report assesses industry sentiment, confidence and priorities, and provides expert analysis of the key challenges facing the industry. Based on a global survey of nearly 800 senior executives along with in-depth interviews with a range of experts, the campaign continues to position DNV GL as an authoritative commentator on oil and gas industry trends.

Explore the campaign here.

DNV GL oil and gas outlook thought leadership campaign example


Overview of the findings

The global oil and gas industry has entered the year with renewed optimism.

Despite great oil price volatility in 2018, DNV GL’s research, conducted with Longitude, shows that the sector appears confident in its ability to better cope with market instability and long-term lower oil and gas prices. In fact, confidence has surged from 32% in 2017 to 76%.


This highlights the importance of resilience: after a difficult period, investment in the industry is expected to grow in 2019, all of this despite the current energy transition – a major but necessary, disruption expected in the future – that is now well underway.

“Our work with Longitude provides an excellent platform to position DNV GL as an authoritative commentator on oil and gas industry trends. This allows us to generate high-quality global media coverage, valuable conference speaking slots and robust opportunities for relationship-building with key customers.”

Rob Coveney, Global Head of Marketing & Communications

Campaign statistics

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downloads of the industry outlook report

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pieces of media coverage across 11 countries and 4 continents

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social media impressions

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