Our thinking

Measuring success: A new approach to gauging thought leadership impact

Posted by: Rob Mitchell

Over the past decade, we have worked with hundreds of brands on their content and thought leadership. And if there is one message that comes up consistently, it is the…

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From bandwagon to battle space: How to choose the right thought leadership topic

Posted by: Ben Harrison

Focus on the insights and knowledge your audiences need, and the issues they want to know more about, and your…

Beyond reason: the role of emotion in B2B marketing and thought leadership

Posted by: Rob Mitchell

B2B and B2C marketing have traditionally been seen as quite different beasts. After all, the purchasing dynamic is very different:…

The year in review: Our biggest hits of 2019

Posted by: Ben Harrison

As another year draws to a close, we’ve reviewed the last 12 months of news and views on the…

Festive greetings and best wishes for 2020, from the team at Longitude!

Posted by: Ben Harrison

For the last few years, we’ve been raising money for Room to Read, a global charity helping to transform…

Top thought leadership trends to watch in 2020

Posted by: Rob Mitchell

What will the world of B2B thought leadership look like in 2020? As we race towards the end of another…

Slowly does it: a more considered approach to thought leadership

Posted by: Sean Kearns

We live in an age of movements. Whether it’s climate change or the future of capitalism, what you stand…

Why balance is key in thought leadership success

Posted by: Rob Mitchell

The longer I’ve spent in business, the more I’m convinced that pretty much everything we do in management…

ROQ: What’s your return on quality?

Posted by: Rob Mitchell

At Longitude, we believe that investment in high-quality content is vital for long-term, sustainable success. But how do…

Test, learn, improve: How to take intelligent risks with your content marketing

Posted by: Ben Harrison

A 'fail-fast' approach to innovation is one of the hottest trends in business, not least in the marketing sphere.…

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