Our thinking

The Atlantic divide: Are the world’s thought leaders coming together or drifting apart?

Posted by: James Watson

A content strategy often starts with a set of assumptions about culture, not least around which readers the campaign is targeting. European marketers planning a first foray into the US…

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Elevating your message to target the C-suite

Posted by: Rob Mitchell

It’s become almost a default reaction within the thought leadership sector, to target the C-suite. But, with so…

Raising your voice: How to use podcasts as a platform for thought leadership

Posted by: Ben Harrison

Most marketers will have been keeping a watchful eye on podcasts’ rise in popularity, curious to see if they translate…

Latest news: Longitude opens New York office as part of international expansion

Posted by: Emily Taylor Gregory

We are delighted to announce that Longitude officially opens its New York office today, enabling us to better serve our…

Risky business: Can you mix politics and B2B marketing?

Posted by: Rob Mitchell

Marketing and politics have always been uneasy bedfellows. Received wisdom is that if you try to take a political stance…

6 innovative ways to rethink your research

Posted by: Ben Harrison

Whether you’re an established Thought-Leading Brand or about to embark on a thought leadership campaign for the first…

Think on your feet: Get smart about mobile content

Posted by: Emily Taylor Gregory

Most of the content we produce might be digital-ready, but with 30% of business-oriented-content consumers now accessing…

Q&A: Eddie Bowman of Simmons & Simmons discusses the use of thought leadership in SMEs

Posted by: Emily Taylor Gregory

Eddie Bowman discusses the challenges and opportunities in using thought leadership in a smaller company…

Visual cues: Why your next thought leadership campaign needs a video edit

Posted by: Ben Harrison

If a picture is worth a thousand words, what value should we place on video?…

Q&A: KPMG’s Global Head of Communications talks to us about using effective thought leadership to reach CEOs

Posted by: Ben Harrison

Following Longitude’s latest breakfast seminar, one of our panellists, Brian Bannister, shared his experiences of devising KPMG’s hugely…

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