Our thinking

An Eye for Data: How visual storytelling transforms content campaigns

Posted by: Ben Harrison

An interview with Emma Hicks, Head of Information Design at Longitude Longitude’s new head of information design, Emma Hicks, joins us to discuss our data visualisation offering and tell…

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How data journalism can improve your content

Posted by: Gareth Lofthouse

An interview with Ioannis Antypas, Longitude’s new data journalist Ioannis recently joined Longitude to help us serve the growing…

Data + Story + Design

Posted by: Gareth Lofthouse

Spice up the recipe for audience engagement Time-poor, super discerning, and inundated with competing claims on their attention. As…

10 visualisations that changed the world of information design

Posted by: Emma Hicks

Great design is about substance as well as style. In thought leadership, this is especially important. With a focus on…

Learning from Leaders: Delivering thought leadership from marketing, comms and stakeholder perspectives

Posted by: Emily Taylor Gregory

Our latest research proves that senior executives do indeed value thought leadership, and it plays a vital role in their…

The power of outside-in thinking

Posted by: Rob Mitchell

A few months ago, a potential client called me and said she wanted to discuss a project. As ever, the…

Campaigns that hook the C-Suite

Posted by: Gareth Lofthouse

Branded content has been a hot marketing topic for a while. For B2B communication, thought leadership and content marketing campaigns…

Putting the thought leader into thought leadership

Posted by: Rob Mitchell

What does the term thought leadership mean to you? We know that people have differing views about its key characteristics.…

Beyond the briefing: Why law firms are investing in thought leadership to better engage clients

Posted by: Thomas Sturge

Law firms are getting serious about marketing. Gone are the days when the entire marketing budget was blown on client…

Engaging the C-suite: first-hand insights from brands and agencies

Posted by: Emily Taylor Gregory

In a highly competitive marketplace, how do you ensure your carefully constructed thought leadership content captures the attention of the…

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