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Why thought leadership needs gender balance

Businesses are gradually realising that, alongside climate change and the future of work, gender equality needs to be a core topic of their thought leadership…

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Gareth Lofthouse

Five ways thought leadership content can boost sales

It’s official: thought leadership and the ability to produce high-quality thinking really does win business. We know this

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Emily Taylor Gregory

Webinar Q&A: Measuring the influence and impact of B2B content

In our latest webinar, Longitude editor-in-chief, Sean Kearns, interviewed Rob Mitchell, CEO and author of our new ebook,

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Emily Taylor Gregory

What great ad copy can teach us about writing influential B2B content

Advertising copywriters know a thing or two about influencing an audience. One of the most successful was Victor Schwab, who

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Rob Mitchell

Ten tips on creating influential content for B2B marketers

Our latest ebook, Influence and Impact, provides marketers with a practical guide to creating influential content for B2B audiences. In

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Ben Harrison

Real thought leadership: Quarterly content campaigns roundup – Spring 2021

We’re proud to work on some of the biggest and best thought leadership campaigns in B2B. As we reflect

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Emily Taylor Gregory

10 ways thought leadership has changed in the last 10 years

Facebook’s #10YearChallenge showed us how two images taken a decade apart powerfully illustrate change over time. So to mark

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Rob Mitchell

Influence and impact: the true measures of successful content

Register now to download our upcoming ebook on Influence: the true measure of thought leadership and B2B content.

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Ben Harrison

Why simpler surveys lead to better thought leadership

For years, large-sample surveys were considered the be-all and end-all of good thought leadership. But that has

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Sean Kearns

The retail rebound: How thought leadership should address changing consumer behaviour

The next few months will see all those pandemic predictions about consumer behaviour put to the test. Will subscriptions be

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