Our thinking

Think like a start-up: An anarchist’s approach to thought leadership

Posted by: Meg Wright

Thought leaders often assume that the brands that get the most words on the page, publish the most pieces and have the strongest sales will win the most attention. But…

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Q&A: Tim Cooper of Dentsu Aegis on the C-suite impact of thought leadership

Posted by: James Watson

As Global Head of Strategic Communications at multinational media and digital marketing giant Dentsu Aegis Network, Tim Cooper knows a…

Tech’s appeal: What does a tech audience really want to hear?

Posted by: Ben Harrison

In May, our CEO Rob Mitchell went to Madrid to present our latest research at the Digital Enterprise Show (DES).…

Don’t just inform your readers – influence them

Posted by: Rob Mitchell

Sometimes I think journalists have it easy. Their job is to produce content that informs and enlightens their audience; the…

An Eye for Data: How visual storytelling transforms content campaigns

Posted by: Ben Harrison

An interview with Emma Hicks, Head of Information Design at Longitude Longitude’s new head of information design, Emma Hicks,…

How data journalism can improve your content

Posted by: Gareth Lofthouse

An interview with Ioannis Antypas, Longitude’s new data journalist Ioannis recently joined Longitude to help us serve the growing…

Data + Story + Design

Posted by: Gareth Lofthouse

Rewrite the recipe for audience engagement Time-poor, super discerning, and inundated with competing claims on their attention. As B2B…

10 visualisations that changed the world of information design

Posted by: Emma Hicks

Great design is about substance as well as style. In thought leadership, this is especially important. With a focus on…

Learning from Leaders: Delivering thought leadership from marketing, comms and stakeholder perspectives

Posted by: Emily Taylor Gregory

Our latest research proves that senior executives do indeed value thought leadership, and it plays a vital role in their…

The power of outside-in thinking

Posted by: Rob Mitchell

A few months ago, a potential client called me and said she wanted to discuss a project. As ever, the…

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