Our thinking

Thought leadership reinvented: trends in thought leadership for 2018

Posted by: Emily Taylor Gregory

The battle for attention in the C-suite is tough, so how do brands use thought leadership to break through the noise in 2018? Our latest event brought together a…

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Beware the content shock

Posted by: Rob Mitchell

While the supply of content is virtually infinite, the demand is finite: there’s only so much an audience can…

The Financial Times acquires majority stake in Longitude

Posted by: Rob Mitchell

We are delighted to announce that the Financial Times has acquired a majority stake in the business, making Longitude part…

Five ways to build your thought leadership dream team

Posted by: Rob Mitchell

Marketing leaders must become the coordinators of a broad set of capabilities and multiple specialist providers. How should they manage…

Are tech firms better at thought leadership?

Posted by: Ben Harrison

What is it that makes the tech industry so much more successful at maximising the return on its investment? Here…

PODCAST: Interview with Rob Coveney, Head of Brand and Internal Communications, DNV GL – Oil & Gas

Posted by: Thought Leadership Insights

Thought Leadership Insights, Episode 8 Best practice in managing and establishing a successful thought leadership programme In the eighth episode…

Festive greetings and best wishes for 2018, from the team at Longitude!

Posted by: Longitude

This year we’ve been raising money for Room to Read, a global charity helping to transform the lives of…

From AVEs to MQLs – Challenges in the hunt for ROI

Posted by: James Watson

Digital has a lot to answer for. Initially, we all saw it as a game-changer for measuring return on…

Top thought leadership trends to watch in 2018

Posted by: Rob Mitchell

As we near the end of another busy year for Longitude, it’s time to look ahead and consider the…

How CMOs are reframing thought leadership strategy

Posted by: Gareth Lofthouse

We recently explained why we think board-level executives need to own the thought leadership strategy. And now we’ve…