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Thought leadership and COP26: Three new conversations on climate

In November, the United Nations Climate Change Conference – also known as COP26 – will bring together world leaders in Glasgow to agree on an action plan…

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Sean Kearns

In tune: How to create thought leadership harmony

Brands that unify their campaigns will build a lasting connection with audiences “The best and most successful brands are completely

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Emily Taylor Gregory

Think, Feel, Do: How to use rational and emotional content to get an audience response

In a previous post, we discussed the role of emotion in B2B marketing and thought leadership, and debunked the myth

Read more Think, Feel, Do: How to use rational and emotional content to get an audience response
Ben Harrison

Influencer marketing in thought leadership: How B2B content can benefit from big ideas

An interview with Longitude’s new influencer relations executive, Claire Fowler, on why brands are incorporating influential voices in their

Read more Influencer marketing in thought leadership: How B2B content can benefit from big ideas
Emily Taylor Gregory

Update your understanding of audience needs: How to build a detailed audience map of your buyers

How well do you know your audience? Just well enough, or really well? Classic buyer personas only show a partial

Read more Update your understanding of audience needs: How to build a detailed audience map of your buyers
Hasan Chowdhury

Can financial services win back the public?

Our trust in the corporate world has been dropping for well over a decade. Here, we look at what finance

Read more Can financial services win back the public?
Rob Mitchell

How to get client-facing teams on board with thought leadership strategy

Tension between sales and marketing teams is nothing new. For years, commercial managers have complained that marketing are not providing

Read more How to get client-facing teams on board with thought leadership strategy
Rob Mitchell

Why great thought leadership is about problem finding – not problem solving

When faced with information parity and a glut of content, how do companies gain the advantage and ensure that their

Read more Why great thought leadership is about problem finding – not problem solving
Sean Kearns

What’s at stake: Why alignment is your best thought leadership bet

Stakeholder engagement is not a phrase that gets the pulse racing. But it is the kind of necessary, behind-the-

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Ben Harrison

Davos with a difference: What does this year’s gathering mean for your thought leadership strategy?

All eyes – among business commentators at least – are currently on (a virtual) Davos, where the world’s power players are

Read more Davos with a difference: What does this year’s gathering mean for your thought leadership strategy?
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