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Why memories matter in B2B content

Most of the people who read your thought leadership will not buy from you in the next six months. In fact, 90-95% of your…

Read more Why memories matter in B2B content

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Emily Taylor Gregory

Choosing the right Call to Action for your content campaign

The goal of any piece of brand communication is to prompt an action on the part of the audience. But

Read more Choosing the right Call to Action for your content campaign
Rob Mitchell

Measuring impact: four dimensions of influence and metrics to track success

In our latest ebook, Influence and impact, we provide insight on how to influence your audience, using techniques from behavioural

Read more Measuring impact: four dimensions of influence and metrics to track success
Emily Taylor Gregory

How B2B content can build trust and influence audiences

Alongside logic and reason, trust is one of the factors that influences our decision-making – whether we are buying a

Read more How B2B content can build trust and influence audiences
Sean Kearns

A sense of perspective: Why thought leadership needs full representation

Our editor-in-chief Sean Kearns explains why real thought leadership will come from real diversity.  

Read more A sense of perspective: Why thought leadership needs full representation
Ben Harrison

How storytelling frameworks help you engage your audience

Storytelling is a vital tool for sustaining attention. Our brains are hardwired for narrative, so stories are one of the

Read more How storytelling frameworks help you engage your audience
Rob Mitchell

Micro-moments: Why B2B content must adapt for mobile-first marketing

B2B marketers like to think big. They love large campaigns, in-depth reports and authoritative content that presents them as

Read more Micro-moments: Why B2B content must adapt for mobile-first marketing
Emily Taylor Gregory

How to get attention with B2B audiences using the SURE framework

Getting attention from a senior B2B audience is tough. Today, audiences are bombarded with content and advertising across multiple channels,

Read more How to get attention with B2B audiences using the SURE framework
Desislava Kozareva

Why thought leadership needs gender balance

Businesses are gradually realising that, alongside climate change and the future of work, gender balance needs to be a core

Read more Why thought leadership needs gender balance
Gareth Lofthouse

Thought leadership for sales enablement: Five ways content can boost sales

It’s official: thought leadership and the ability to produce high-quality thinking really does win business. We know this

Read more Thought leadership for sales enablement: Five ways content can boost sales
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