Our thinking

Putting the thought leader into thought leadership

Posted by: Rob Mitchell

What does the term thought leadership mean to you? We know that people have differing views about its key characteristics. One of the most common areas of divergence is whether…

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Beyond the briefing: Why law firms are investing in thought leadership to better engage clients

Posted by: Thomas Sturge

Law firms are getting serious about marketing. Gone are the days when the entire marketing budget was blown on client…

Engaging the C-suite: first-hand insights from brands and agencies

Posted by: Emily Taylor Gregory

In a highly competitive marketplace, how do you ensure your carefully constructed thought leadership content captures the attention of the…

Account-Based Intelligence: when ABM meets thought leadership

Posted by: Ben Harrison

Good thought leadership offers deep understanding of the individual ambition of your clients and prospects – and original insight to help…

Putting PR at the core of your thought leadership campaign

Posted by: Emily Taylor Gregory

Companies often have several goals when embarking on a thought leadership campaign, but a common one is to raise their…

The year in review: Our biggest hits of 2018

Posted by: Emily Taylor Gregory

As another year draws to a close, we’ve reviewed the last 12 months of news and views on the…

Festive greetings and best wishes for 2019, from the team at Longitude!

Posted by: Ben Harrison

For the last two years, we’ve been raising money for Room to Read, a global charity helping to transform…

Top thought leadership trends to watch in 2019

Posted by: Rob Mitchell

It’s that time of the year again when we dust off our crystal ball and gaze into the future…

The Atlantic divide: Are the world’s thought leaders coming together or drifting apart?

Posted by: James Watson

A content strategy often starts with a set of assumptions about culture, not least around which readers the campaign is…

Elevating your message to target the C-suite

Posted by: Rob Mitchell

It’s become almost a default reaction within the thought leadership sector, to target the C-suite. But, with so…

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