Our thinking

Catch some Zs: How to make your thought leadership appeal to a new generation

Posted by: Desislava Kozareva

Picture the ‘typical’ reader of thought leadership, and they’re probably not in their twenties. But assumptions and generalisations are dangerous. What if the younger audience – Generation Z – is receptive,…

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Appease or provoke? How to address hot political topics with thought leadership

Posted by: Thomas Sturge

Major political topics – Brexit, the US Presidential election, the Covid-19 response – as well as the broader political issues such…

Don’t let your content mark the end of the road

Posted by: Rob Mitchell

It is tempting to produce zeitgeisty thought leadership that provokes discussion about emerging topics, but what is it all for…

False starts: How to avoid a lead gen fail

Posted by: Rob Mitchell

Lead generation is an important objective for many thought leadership campaigns. Produce some compelling content, so the theory goes, and…

Webinar Q&A: Get thought leadership right in a time of change

Posted by: Emily Taylor Gregory

For our recent webinar series, the Way Ahead, Longitude co-founders Rob Mitchell and Gareth Lofthouse shared insight on why…

The Way Ahead: Meeting new audience needs with distinctive, timely content

Posted by: Rob Mitchell

Business audiences are looking for insights that help them navigate towards recovery. Longitude reveals how leading brands are rethinking their…

How can financial firms add value to the fast-moving climate debate?

Posted by: Joe Dalton

Climate risk was dominating ESG before Covid-19 struck. But although the pandemic has forced social issues up the agenda,…

The Way Ahead: Five ways to reach your audiences with your thought leadership

Posted by: Sean Kearns

Business audiences are looking for insights that help them navigate towards recovery. Longitude reveals how leading brands are rethinking their…

INFOGRAPHIC: A topic map for C-suite strategy leaders

Posted by: Emily Taylor Gregory

When we speak to clients about their current content plans, the same question comes up again and again: how do…

The Way Ahead: Six ways to develop a powerful content engine

Posted by: Gareth Lofthouse

Business audiences are looking for insights that help them navigate towards recovery. Longitude reveals how leading brands are rethinking their…

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