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The Financial Times acquires majority stake in Longitude

Posted by: Rob Mitchell

We are delighted to announce that the Financial Times has acquired a majority stake in the business, making Longitude part of one of the world’s most respected media brands.…

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Five ways to build your thought leadership dream team

Posted by: Rob Mitchell

Marketing leaders must become the coordinators of a broad set of capabilities and multiple specialist providers. How should they manage…

Are tech firms better at thought leadership?

Posted by: Ben Harrison

What is it that makes the tech industry so much more successful at maximising the return on its investment? Here…

PODCAST: Interview with Rob Coveney, Head of Brand and Internal Communications, DNV GL – Oil & Gas

Posted by: Thought Leadership Insights

Thought Leadership Insights, Episode 8 Best practice in managing and establishing a successful thought leadership programme In the eighth episode…

Festive greetings and best wishes for 2018, from the team at Longitude!

Posted by: Longitude

This year we’ve been raising money for Room to Read, a global charity helping to transform the lives of…

From AVEs to MQLs – Challenges in the hunt for ROI

Posted by: James Watson

Digital has a lot to answer for. Initially, we all saw it as a game-changer for measuring return on…

Top thought leadership trends to watch in 2018

Posted by: Rob Mitchell

As we near the end of another busy year for Longitude, it’s time to look ahead and consider the…

How CMOs are reframing thought leadership strategy

Posted by: Gareth Lofthouse

We recently explained why we think board-level executives need to own the thought leadership strategy. And now we’ve…

How to be a Thought-Leading Brand: Five steps to a successful campaign strategy

Posted by: Gareth Lofthouse

In recent years, corporate communications budgets have been redirected from traditional advertising and PR activity towards insight-led marketing that…

Data visualisation: The pictures that are worth a thousand words

Posted by: Rob Mitchell

Studies show that infographics are liked and shared up to three times more than any other type of content. But…