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Top thought leadership trends to watch in 2021

From embracing empathy and borrowing from newsrooms to halo-effect content and influencing with authenticity, here are the trends in thought leadership that we expect…

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Rob Mitchell

Five reasons to start your thought leadership campaign with a strategy exercise

Strategy is sometimes (wrongly) seen as time-consuming, expensive and complicated. But in my experience, it is an essential part

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Sean Kearns

Six ways to improve your thought leadership strategy

Behind every successful thought leadership campaign sits a clear, robust strategy. But companies often rush into producing content without stepping

Read more Six ways to improve your thought leadership strategy
Ben Harrison

The year in review: What you were reading and watching in 2020

A year like no other is drawing to a close, so here we look back at the past 12 months

Read more The year in review: What you were reading and watching in 2020
Sean Kearns

Great expectations: Thought leadership, meet AI

If you have read a thought leadership piece over the past year that has not mentioned the impact of artificial

Read more Great expectations: Thought leadership, meet AI
Peter Elkins

How can thought leadership build trust in the disinformation age?

It may surprise you, but people in the 15th century were as concerned about fake news and disinformation as we

Read more How can thought leadership build trust in the disinformation age?
Emma Hicks

The four principles of visual storytelling and how to apply them to thought leadership campaigns

Research shows that 91% of B2B buyers prefer visual content, such as video, infographics and information design, to more traditional,

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Emily Taylor Gregory

The visual storytelling tools that give your thought leadership an edge – and six examples of how to use them

Stories matter. They help us to connect with one another and understand our place in the world. And by spreading

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Desislava Kozareva

Catch some Zs: How to make your thought leadership appeal to a new generation

Picture the ‘typical’ reader of thought leadership, and they’re probably not in their twenties. But assumptions and generalisations are

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Thomas Sturge

Appease or provoke? How to address hot political topics with thought leadership

Major political topics – Brexit, the US Presidential election, the Covid-19 response – as well as the broader political issues such

Read more Appease or provoke? How to address hot political topics with thought leadership
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