Our thinking

Q&A: KPMG’s Global Head of Communications talks to us about using effective thought leadership to reach CEOs

Posted by: Ben Harrison

Following Longitude’s latest breakfast seminar, one of our panellists, Brian Bannister, shared his experiences of devising KPMG’s hugely successful annual CEO Outlook programme.…

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Content hubs: just a fad or worth the hype?

Posted by: Ben Harrison

As the worlds of thought leadership and content marketing collide, the campaign content hub has emerged as the linchpin that…

Q&A: Harriett Hindmarsh, Corporate VP, Global Marketing & Communications at AECOM

Posted by: Emily Taylor Gregory

Following Longitude’s latest event, Harriett Hindmarsh, shared her experiences from AECOM’s first thought leadership initiative…

Thought leadership reinvented: trends in thought leadership for 2018

Posted by: Emily Taylor Gregory

The battle for attention in the C-suite is tough, so how do brands break through the noise in 2018?…

Beware the content shock

Posted by: Rob Mitchell

Schaefer’s content shock is particularly relevant to thought leadership, but how do you get around this phenomenon?…

The Financial Times acquires majority stake in Longitude

Posted by: Rob Mitchell

We are delighted to announce that the Financial Times has acquired a majority stake in the business…

Five ways to build your thought leadership dream team

Posted by: Rob Mitchell

Marketing leaders must become the coordinators of a broad set of capabilities and multiple specialist providers. How should they manage…

Are tech firms better at thought leadership?

Posted by: Ben Harrison

What is it that makes the tech industry so much more successful at maximising the return on its investment? Here…

PODCAST: Interview with Rob Coveney, Head of Brand and Internal Communications, DNV GL – Oil & Gas

Posted by: Thought Leadership Insights

Thought Leadership Insights, Episode 8 Best practice in managing and establishing a successful thought leadership programme In the eighth episode…

Festive greetings and best wishes for 2018, from the team at Longitude!

Posted by: Longitude

This year we’ve been raising money for Room to Read, a global charity helping to transform the lives of…