OUR THINKING/ARTICLE

INFOGRAPHIC: A topic map for finance strategy leaders

Emily Taylor Gregory

When we speak to clients about their current content plans, the same question comes up again and again: how do we make sure that our content is on message and fits with the crisis as it is now?

Our advice? Companies need to think about the likely trajectory of the crisis. Your customers’ needs are changing as they react to different phases of the crisis and recovery. Here are some of the key questions that corporate finance leaders are asking as they move from crisis management to planning for the post-pandemic world.

Click below to download the infographic

 

Are you targeting a different audience?

 

ESG AUDIENCES
Click the thumbnail above to download the topic map for the purpose-driven audience.

C-SUITE AUDIENCES
Click the thumbnail above to download the topic map for the strategy-driven audience.

DIGITAL AUDIENCES
Click the thumbnail above to download the topic map for the digital-driven audience.

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About the author: Emily Taylor Gregory

Emily is our marketing director, responsible for the brand, marketing and communications strategies for Longitude and the Thought Leadership Network. Emily leads our content and events programmes, our digital marketing channels, as well as our speaking engagements and PR activity, working closely with our editorial and research teams to develop and promote insight and best practice at the cutting edge of thought leadership.

Before joining Longitude, Emily spent 14 years working in various marketing roles in the publishing and technology sectors.

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