When we speak to clients about their current content plans, the same question comes up again and again: how do we make sure that our content is on message and fits with the crisis as it is now?
Our advice? Companies need to think about the likely trajectory of the crisis. Your customers’ needs are changing as they react to different phases of the crisis and recovery. Here are some of the key questions that corporate finance leaders are asking as they move from crisis management to planning for the post-pandemic world.
Are you targeting a different audience?