Alastair Gornall appointed as Longitude chairman

Emily Taylor Gregory

21st February 2017

Alastair Gornall has been appointed non-executive chairman of Longitude, the London-based thought leadership specialist, effective immediately. His mandate is to help support the company’s next phase of growth, brand recognition and reach.

Gornall has held director and non-executive positions and advisory roles in leading international media, communications and event businesses for over three decades. He brings senior Board experience to Longitude, in addition to unparalleled knowledge of agency organisations and Longitude’s key markets. Gornall is currently non-executive chairman of Hanover Communications, Finn PR and The Moment, and a Strategic Advisor to Gartner Events. He previously held Board positions at Blue Rubicon, Reed Exhibitions and Consolidated Communications Group.

Alastair Gornall said: “Longitude is a new type of agency with a unique offering, a great team and an impressive track record of growth. The company already works with many of the world’s largest and most prestigious brands, as a key partner on their thought leadership campaigns. I see huge opportunities for Longitude to become the recognised leader in its space in the future, while also expanding across a range of new sectors and markets. I’m excited to bring my experience of advising and growing world-class agencies to the business.”

Commenting on the appointment, Rob Mitchell, co-founder and CEO, said: “We are delighted to welcome Alastair to Longitude as non-executive chairman. Alastair has a deep understanding of how specialist agencies operate and brings a wealth of experience in chairing boards and guiding companies with a strong emphasis on communication. I am confident he will play a vital role in supporting Longitude in our growth.”

James Watson, co-founder and CFO, said: “This announcement marks part of a planned transition in the next phase of Longitude’s development and we are pleased to welcome him as part of the leadership team to help devise and deliver our future strategy.”

Gornall succeeds Longitude’s prior non-executive chairman, Sir Eric Peacock, who had been in post for two years.

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About the author: Emily Taylor Gregory

Emily manages Longitude’s marketing activities, working closely with the business development team to ensure that all marketing initiatives align with the company’s commercial strategy and guiding principles.

Emily is responsible for promoting Longitude’s thought leadership expertise, sharing critical and creative insights on the company blog, delivering insightful and valuable commentary and stories through our newsletter and seeking an array of PR opportunities to help to promote and reinforce the Longitude brand on a wider scale. She helps to orchestrate our client events in conjunction with the company directors and business development team to guarantee that each event offers unique insights and fresh perspectives on trending topics. Emily also manages our social media channels and website, ensuring that both reflect the company ethos as well as the full range of Longitude’s capabilities and expertise.

Before joining Longitude, Emily spent 12 years working in various marketing roles in the publishing and technology sectors.

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