Thought leadership blog
Latest news and thinking from FT Longitude
Welcome to the FT Longitude blog where you’ll find fresh ideas and opinions from our team of thought leadership specialists, as well as our latest news and announcements.
This is shaping up to be a year of accelerating tech innovation, geopolitical shifts and socioeconomic challenges. The business world could look very different by…
Latest campaigns and real thought leadership examples: Winter 2023
Dive into our latest showcase of cutting-edge thought leadership campaigns, where storytelling meets strategy, and creativity fuels every insight.
So how does AI benefit the audience, exactly?
Successful integration of AI tools in thought leadership will depend on adopting an audience-first approach, rather than focusing on
Innovation and AI: The changing technology landscape
As ChatGPT celebrates its first birthday, the marketing industry is riding the shockwave of its technology boom. It’s transforming
What great storytellers can teach us about writing great content
You’ve planned your thought leadership campaign and it’s looking good: it has original ideas and valuable insights. But
Latest campaigns and real thought leadership examples: Autumn 2023
Discover the latest trends in thought leadership and B2B with our quarterly compilation of recent campaign showcases. These campaigns span
How qualitative feedback helps measure thought leadership success
Although quantitative metrics can help us measure thought leadership results, they only tell half the story. To bring the data
How thought leadership can build a powerful banking brand
Financial services companies tell us that their biggest marketing challenges can be traced back to a common issue: a lack
How to pick thought leadership metrics that matter
What’s the best way to track the return on investment from thought leadership? Get a group of marketers together,
The 20th century’s most enduring content marketing experiment
Surprise is still the most powerful marketing tool out there. But how do you use it effectively to create strong