Our thinking

From AVEs to MQLs – Challenges in the hunt for ROI

Posted by: James Watson

Digital has a lot to answer for. Initially, we all saw it as a game-changer for measuring return on investment (ROI) – a way for marketers to see exactly which…

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Top thought leadership trends to watch in 2018

Posted by: Rob Mitchell

As we near the end of another busy year for Longitude, it’s time to look ahead and consider the…

How CMOs are reframing thought leadership strategy

Posted by: Gareth Lofthouse

We recently explained why we think board-level executives need to own the thought leadership strategy. And now we’ve…

How to be a Thought-Leading Brand: Five steps to a successful campaign strategy

Posted by: Gareth Lofthouse

In recent years, corporate communications budgets have been redirected from traditional advertising and PR activity towards insight-led marketing that…

Data visualisation: The pictures that are worth a thousand words

Posted by: Rob Mitchell

Studies show that infographics are liked and shared up to three times more than any other type of content. But…

Choosing the right type of research for your thought leadership

Posted by: Emily Taylor Gregory

According to a CMO Council study, research is marketers’ most influential type of content. We believe that robust research and…

How thought leadership can boost your existing client relationships

Posted by: Rob Mitchell

It's well known that acquiring a new customer is much more expensive than holding on to an existing one.…

Why your brand needs thought leadership – according to 10 industry experts

Posted by: Emily Taylor Gregory

For many companies, thought leadership is now an established part of the B2B marketing toolkit. If you haven’t already…

CEO as Chief Thought Leader

Posted by: Gareth Lofthouse

5 ways to get the boss behind your thought leadership campaigns – and why it works wonders for your brand People…

PODCAST: Rob Mitchell on successful thought leadership campaigns

Posted by: Thought Leadership Insights

Thought Leadership Insights, Episode 6 In the sixth episode of Thought Leadership Insights, Longitude’s co-founder and CEO Rob…