Our thinking

Data visualisation: The pictures that are worth a thousand words

Posted by: Rob Mitchell

Studies show that infographics are liked and shared up to three times more than any other type of content. But what makes good data visualisation and how does it apply…

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Choosing the right type of research for your thought leadership

Posted by: Emily Taylor Gregory

According to a CMO Council study, research is marketers’ most influential type of content. We believe that robust research and…

How thought leadership can boost your existing client relationships

Posted by: Rob Mitchell

It's well known that acquiring a new customer is much more expensive than holding on to an existing one.…

Why your brand needs thought leadership – according to 10 industry experts

Posted by: Emily Taylor Gregory

For many companies, thought leadership is now an established part of the B2B marketing toolkit. If you haven’t already…

CEO as Chief Thought Leader

Posted by: Gareth Lofthouse

5 ways to get the boss behind your thought leadership campaigns – and why it works wonders for your brand People…

PODCAST: Rob Mitchell on successful thought leadership campaigns

Posted by: Thought Leadership Insights

In the sixth episode of Thought Leadership Insights, Longitude’s co-founder and CEO Rob Mitchell shares his thoughts on…

Thought leadership and reputation: Using B2B content to grow in stature

Posted by: Rob Mitchell

Today, the vast majority of most companies’ value comes from their intangible assets. Property, stock and physical assets matter less –…

Longitude picks: Six of our most-read insights to inspire you

Posted by: Emily Taylor Gregory

We know how busy life can be and that keeping up with the latest news and insights can be an…

PODCAST: Parker Ward on content and thought leadership

Posted by: Thought Leadership Insights

Thought Leadership Insights, Episode 5 In the fifth episode of Thought Leadership Insights, we speak to Parker Ward, Global Head…

Thought leadership and the top line: How to use B2B content to increase revenues

Posted by: Rob Mitchell

Thought leadership is all about ideas, but your work is wasted if there isn’t a clear line of sight…