Find out how our thought leadership enhances reputation, relationships and revenue

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Thought-Leading Brands are 4x as likely to achieve good commercial outcomes from their campaigns

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Discover how our ranking tool helped Barclays to build its brand reputation

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Find out how Simmons & Simmons used our digital campaign to demonstrate its fintech expertise

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Learn how this industry outlook helped DNV GL become a trusted authority in oil and gas

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Our latest research

Our latest research

Find out how Thought-Leading Brands are 4x as likely to achieve good commercial outcomes from their campaigns

View the research
View the research

Innovations in digital content

Innovations in digital content

We provide digital content hubs that deliver a dynamic experience and measurable engagement

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Using data visualisation

Using data visualisation

Making sense of complex data is a huge challenge for today’s business audiences. Here's how data visualisation can help.

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Meet the team

Meet the team

Our top-class editors, research professionals and planners are what put us head and shoulders above the rest

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See some of our work

See some of our work

Here are just a few of our happy clients who have used thought leadership to build their brands and increase revenues

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Our latest award

Our latest award

We're incredibly proud to ranked in the FT1000: Europe’s fastest-growing companies

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Our thinking

Top thought leadership trends to watch in 2018

Posted by: Rob Mitchell

As we near the end of another busy year for Longitude, it’s time to look ahead and consider the developments in thought leadership that we expect to see in…

How CMOs are reframing thought leadership strategy

Posted by: Gareth Lofthouse

We recently explained why we think board-level executives need to own the thought leadership strategy. And now we’ve got the data to back it up. Our new Thought-…

How to be a Thought-Leading Brand: Five steps to a successful campaign strategy

Posted by: Gareth Lofthouse

In recent years, corporate communications budgets have been redirected from traditional advertising and PR activity towards insight-led marketing that allows companies to build more rewarding relationships with their audiences.…

Data visualisation: The pictures that are worth a thousand words

Posted by: Rob Mitchell

Studies show that infographics are liked and shared up to three times more than any other type of content. But what makes good data visualisation and how does it apply…

Choosing the right type of research for your thought leadership

Posted by: Emily Taylor Gregory

According to a CMO Council study, research is marketers’ most influential type of content. We believe that robust research and evidence-based insights are the bedrock of high-quality thought…

How thought leadership can boost your existing client relationships

Posted by: Rob Mitchell

It's well known that acquiring a new customer is much more expensive than holding on to an existing one. Your current customers are vital, and thought leadership is a…