Who we are | Longitude

Rob Mitchell

Chief Executive Officer

Rob leads Longitude’s strategic planning and sets the overall vision and priorities for the business. He manages the board-level relationship with Longitude’s parent company, the Financial Times group, and also oversees Longitude’s finances, people management and administration.

Prior to co-founding Longitude in 2011, Rob was an independent writer and editor. Between 2007 and 2010, he was a managing editor at the Economist Intelligence Unit. Prior to that, he was an editor at the Financial Times, where he was responsible for the newspaper’s sponsored reports, including the Mastering Management series.

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Rob’s recent blog posts

Putting the thought leader into thought …
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Top thought leadership trends to watch i…
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Elevating your message to target the C-s…
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Risky business: Can you mix politics and…
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Beware the content shock
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The Financial Times acquires majority st…
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James Watson

Chief Operating Officer

James oversees project delivery and all the processes involved. In this role, he helps manage and coordinate the research, editorial and project management teams in order to deliver high quality thought leadership campaigns.

As an editor, he has over 15 years of experience in both business journalism and research. Some of his specialist areas of coverage include ICT and technology, urban issues, energy and sustainability.

Prior to co-founding Longitude, James spent five years at the Economist Group in the UK. Earlier, he worked in both South Africa and Singapore, reporting on the dot com boom (and bust). He is now based in Zurich, Switzerland.

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James’s recent blog posts

The Atlantic divide: Are the world's tho…
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From AVEs to MQLs: Challenges in the hun…
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Longitude scores highly in the FT1000: E…
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When thought leadership goes bad: Three …
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Rule number one of tech thought leadersh…
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When (and why) rankings work as a mechan…
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Gareth Lofthouse

Chief Revenue Officer

Gareth manages Longitude’s growing commercial team as they continue to advise some of the biggest B2B companies in the world on their thought leadership strategy. He works with clients to design thought leadership that delivers maximum commercial impact, both in terms of building client relationships and improving brand visibility.

Prior to joining Longitude, he spent nine years as editorial director for EMEA at the Economist Intelligence Unit (EIU). Gareth was instrumental in building the EIU’s thought leadership and survey business, and he has overseen hundreds of custom projects for the Economist’s clients across a range of industries and subject areas. Before that, Gareth led an editorial and creative team for a PR and marketing agency. He has also held several senior editorial positions in business and technology publishing.

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Gareth’s recent blog posts

How CMOs are reframing thought leadershi…
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How to be a Thought-Leading Brand: Five…
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CEO as Chief Thought Leader
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Hearts and minds: Why your thought lead…
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Our predictions for 2017: 5 tips for eng…
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Our predictions for 2017: Research tools…
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Dan Collins

Commercial Director, Technology

Dan heads up the Longitude Technology Practice, evangelising our industry-leading thought leadership proposition to the world’s most advanced, credible and respected technology businesses. His remit at Longitude is to take the Technology Practice to the next level, targeting clients in all corners of the globe. A self-confessed tech geek, he has spent the past 18 years in various business development and leadership roles, and most recently launched and led the Guardian’s B2B content team within Guardian Labs.

Dan has managed high performing teams and overseen senior level relationships with leading brands that include, Google, Facebook, HP Enterprise, Alcatel-Lucent Enterprise, Ericsson, Cisco & SAP.

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Helen Rosemier

Commercial Director, PS and FS

As well as managing Longitude’s partnership with Accenture, Helen leads our highly experienced commercial team of account directors and business development experts for the Professional Services and Financial Services Practice.

Helen has extensive account management and partnerships expertise having worked with key clients for major media owners such as EMAP, Trinity Mirror and News International. Her experience covers a range of B2B sectors including finance, public sector, legal, retail, education, healthcare, PR and publishing.

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Miles Weiner

SVP, North America

Miles leads our North American operation, driving our growth in this market, collaborating with the FT, and providing commercial support for our clients.

Miles has over 18 years’ experience within the B2B publishing & media industry. Prior to joining Longitude, he worked for The Economist Group for eight years, developing and managing relationships with major companies from a range of industries around the world.

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Michael Cuell

Chief Delivery Officer

In his role as CDO, Mike provides leadership and central oversight for project delivery. By improving the coordination across the research, editorial, and projects management teams, and providing a stronger link with the commercial team, he ensures the quality, timeliness, and profitability of Longitude’s thought leadership projects and assignments.

Mike has more than 20 years of research and insight experience. His client side roles have included managing AIG’s B2B research and insight; and deploying and managing the Fiat Group’s global customer measurement and performance improvement program for Ag and Construction. Mike’s consulting work has contributed to improved business results for clients through delivery of customer centric insight. He was involved with O2 in service delivery improvement during the successful rebranding from BT Cellnet; and BSkyB during the successful launch of their broadband proposition. And he has a wealth of experience in growing and managing teams, both agency side and in-house, to extend capabilities in insight and analytics.

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Sean Kearns

Editorial Director

Sean manages our team of editors and analysts while also ensuring the overall quality of our content and research output.

He has more than 12 years’ experience as a content expert, working in both Europe and the Middle East over his career. Prior to Longitude, Sean was editorial director of Bladonmore, and he previously worked as an editor at John Brown Publishing.

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Amit Sehmi

Finance Director

Amit manages Longitude’s finances and financial systems. This is vital to ensure that the business is both compliant with rules and regulations, as well as profitable.

On top of having previous experience in numerous financial and commercial roles within a wide range of industries, Amit is an ACCA qualified accountant.

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Andrea Semas

Projects Director

Andrea Semas leads our client-facing Project Management team ensuring that our client communications and project processes are effective. Collaborating with internal teams and third-party partners, Andrea works across all sectors to assist in translating client requirements for delivery management and support. She works closely with the project teams to help unlock challenges and drive projects through to completion, on time and on budget.

Most recently, Andrea spent over seven years in digital advertising where she directed teams and programmes of work from strategic brand campaigns and activations through to global website design, build and deployment. Previously, she oversaw an array of accounts and projects in brand communications that spanned strategy workshops and corporate rebrands to digital design and development. Andrea’s early years were spent establishing and developing digital design teams in dotcom start-ups.

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Sarah Solloway

Special Projects Director

Sarah is Longitude’s primary representative in all projects involving the Financial Times Marketing Services group – made up of the FT, Longitude and Alpha Grid. Her role is to oversee the project management of all integrated projects, as well as developing the processes and best practice to ensure effective commercial and client outcomes. Sarah built and developed the project management team at Longitude from one PM to five PMs, and managed the project management team, before moving into her current role.

Sarah previously spent six years with The Economist Group as head of operations for the Thought Leadership and Events team. She managed various events and webinars as well as integrated projects involving research and thought leadership content. Before joining the Economist Group, Sarah worked for BritishAmerican Business organising forum events for its international membership.

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Emily Taylor Gregory

Marketing Manager

Emily manages Longitude’s marketing activities, working closely with the business development team to ensure that all marketing initiatives align with the company’s commercial strategy and guiding principles.

Emily is responsible for promoting Longitude’s thought leadership expertise, sharing critical and creative insights on the company blog, delivering insightful and valuable commentary and stories through our newsletter and seeking an array of PR opportunities to help to promote and reinforce the Longitude brand on a wider scale. She helps to orchestrate our client events in conjunction with the company directors and business development team to guarantee that each event offers unique insights and fresh perspectives on trending topics. Emily also manages our social media channels and website, ensuring that both reflect the company ethos as well as the full range of Longitude’s capabilities and expertise.

Before joining Longitude, Emily spent 12 years working in various marketing roles in the publishing and technology sectors.

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Emily’s recent blog posts

Engaging the C-suite: first-hand insight…
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Putting PR at the core of your thought l…
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The year in review: Our biggest hits of …
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Latest news: Longitude opens New York of…
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Think on your feet: Get smart about mobi…
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Q&A: Eddie Bowman of Simmons & Simmons d…
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Meet the team