Who we are
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Book a meetingHere at FT Longitude, we’re incredibly proud of our people.
It is our team of talented and highly skilled individuals that makes FT Longitude what it is today. Read more about what makes them tick, what they bring to the team, and what they love doing.
#WeAreLongitude
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Book a meetingLouise has been the chief sub-editor at Longitude for five years. She upholds Longitude’s high editorial standards by ensuring the accuracy, consistency, fluency and client-readiness of all content and works across the full range of our output – from long-form research reports to infographics and opinion pieces.
Read moreJustin has worked in the account management team at Longitude for the last two years, helping to manage some of our largest clients in the professional services sector. He helps these clients maintain already mature thought leadership strategies, but also develops exciting and creative new ideas to provide fresh insight-based marketing.
Read moreMeg brings together a passion for storytelling and global experience in technology thought leadership to craft meaningful content that resonates. Through her skills in writing, editing, podcast and video production, Meg works to develop and execute strategic campaigns that drive the right results for her clients.
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Get in touch
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Speak to the team
We’ll help you to navigate and overcome any challenges you currently face and learn how to get more out of your content.
Book a meetingRob Mitchell
Chief Executive Officer
Rob is our CEO and co-founder and leads FT Longitude’s strategic planning and sets the overall vision and priorities for the business. He manages the board-level relationship with FT Longitude’s parent company, the Financial Times group, and also oversees FT Longitude’s finances, people management and administration.
Prior to co-founding FT Longitude in 2011, Rob was an independent writer and editor. Between 2007 and 2010, he was a managing editor at the Economist Intelligence Unit and prior to that he was an editor at the Financial Times, where he was responsible for the newspaper’s sponsored reports, including the Mastering Management series.
Rob’s recent blog posts
So how does AI benefit the audience, exa…
Read moreEight business themes that will shape th…
Read moreTen common challenges with B2B content (…
Read morePeering through the fog: How to be more …
Read moreTrends 2023: 10 thought leadership predi…
Read moreForget-me-not: Why memory is the key to …
Read moreJames Watson
Chief Operating Officer
James is our chief operating officer and co-founder. He oversees project delivery and all the processes involved. In this role, he helps manage and coordinate the research, editorial and project management teams in order to deliver high quality thought leadership campaigns.
As an editor, he has over 15 years of experience in both business journalism and research. Some of his specialist areas of coverage include IT and technology, urban issues, energy and sustainability. Prior to co-founding FT Longitude, James spent five years at the Economist Group in the UK. Earlier, he worked in both South Africa and Singapore, reporting on the dot com boom (and bust). He is now based in Zurich, Switzerland.
James’s recent blog posts
The 20th century’s most enduring conte…
Read moreQ&A: How ROI creates award-winning thoug…
Read moreFrom survey to headline: Five newsworth…
Read moreHow to create thought leadership surveys…
Read moreFive times that data science elevated th…
Read moreQ&A: Tim Cooper of Dentsu Aegis on the C…
Read moreGareth Lofthouse
Chief Revenue Officer
Gareth is our chief revenue officer and manages our growing commercial team as we continue to advise some of the biggest B2B companies in the world on their thought leadership strategy. He works with clients to design thought leadership that delivers maximum commercial impact, both in terms of building client relationships and improving brand visibility.
Before joining FT Longitude, he spent nine years as editorial director for EMEA at the Economist Intelligence Unit (EIU). Gareth was instrumental in building the EIU’s thought leadership and survey business, and he has overseen hundreds of custom projects for the Economist’s clients across a range of industries and subject areas. Before that, Gareth led an editorial and creative team for a PR and marketing agency. He has also held several senior editorial positions in business and technology publishing.
Gareth’s recent blog posts
How qualitative feedback helps measure t…
Read moreThe customer journey: How has B2B buying…
Read moreThought leadership for sales enablement:…
Read moreHow to get the business on board
Read moreThe Way Ahead: Six ways to develop a pow…
Read moreHow data journalism can improve your con…
Read moreOliver Saunders
Business Director and Head of Sales Operations
Oliver leads the commercial side of our Industrials, Healthcare and Energy practices. Oliver works with new clients in these sectors to develop and elevate their thought leadership and marketing strategies. In addition, Oliver leads the Inside Sales team, which focuses on demand generation for the business.
Prior to joining FT Longitude in 2019, Oliver developed a strong background in these sectors, helping to build marketing campaigns in various senior commercial roles.
Helen Rosemier
Head of Account Management
As well as personally managing FT Longitude’s partnership with some of our biggest clients, Helen leads our highly experienced commercial team of account directors, responsible for relationships with some of the most senior marketers in the world of B2B.
Helen has extensive account management and partnerships expertise having worked with key clients for major media owners such as EMAP, Trinity Mirror and News International. Her experience covers a range of B2B sectors including finance, public sector, legal, retail, education, healthcare, PR and publishing.
Emma Hicks
Design Director
Emma joined FT Longitude in 2019, bringing expertise and focus to our design offering. Emma oversees our design output across our campaigns, ensuring that creativity and design excellence is at the heart of what we do. Emma leads a team of skilled multi-disciplinary digital designers and is responsible for innovation, quality and product development.
Before joining FT Longitude, Emma ran a creative design studio and spent a number of years at select design agencies around London as a senior designer and creative director. Emma graduated from NTNU (in her native Norway), before completing a Masters degree in information design at the University of Reading.
Emma’s recent blog posts
Sean Kearns
Strategy and Innovation Director
In his role as strategy and innovation director, Sean is responsible for spearheading the growth, quality and relevance of FT Longitude’s products and services. The underlying goal is always the same: to increase the value to clients and their most important audiences. Sean also leads our strategy division, ensuring that every campaign is guided by intelligent planning and creative clarity.
As well as being former editorial director and editor-in-chief at FT Longitude, Sean has 20 years’ experience of creating strategic content across a range of sectors and senior editorial roles.
Sean’s recent blog posts
Audio content activation: Don’t let gr…
Read moreVoice activated: How audio thought leade…
Read moreA sense of perspective: Why thought lead…
Read moreThe retail rebound: How thought leadersh…
Read moreIn tune: How to create thought leadershi…
Read moreWhat’s at stake: Why stakeholder align…
Read moreAmit Sehmi
Director of Business Transformation
Amit focuses on tracking FT Longitude’s key business initiatives and the constant evolution and innovation of our products and services, along with the implementation of other strategic priorities. He continues to play a very important role in helping the leadership team analyse performance across commercial, delivery and product lines.
On top of having previous experience in numerous financial and commercial roles within a wide range of industries, Amit is an FCCA qualified accountant.
Andrea Semas
Delivery & Projects Director
Andrea Semas leads our client-facing Project Management team ensuring that our client communications and project processes are effective. Collaborating with internal teams and third-party partners, Andrea works across all sectors to assist in translating client requirements for delivery management and support. She works closely with the project teams to help unlock challenges and drive projects through to completion, on time and on budget.
Most recently, Andrea spent over seven years in digital advertising where she directed teams and programmes of work from strategic brand campaigns and activations through to global website design, build and deployment. Previously, she oversaw an array of accounts and projects in brand communications that spanned strategy workshops and corporate rebrands to digital design and development. Andrea’s early years were spent establishing and developing digital design teams in dotcom start-ups.
Emily Taylor Gregory
Marketing Director
Emily is our marketing director, responsible for the brand, marketing and communications strategies for FT Longitude. Emily leads our content and events programmes, as well as our speaking engagements and PR activity, working closely with our editorial and research teams to develop and promote insight and best practice at the cutting edge of thought leadership.
Before joining FT Longitude, Emily spent 14 years working in various marketing roles in the publishing and technology sectors.
Emily’s recent blog posts
Latest campaigns and real thought leader…
Read moreInnovation and AI: The changing technolo…
Read moreHow to pick thought leadership metrics t…
Read moreAccelerating your customer's journey: Ho…
Read moreFrom strategy to success: Where do I sta…
Read moreThe Drum x FT Longitude insight | The ne…
Read morePiers Tomlinson
Editorial Director
Piers leads FT Longitude’s editorial team and is responsible for the quality of its output. As an editor, he is skilled at making complex issues accessible and compelling for a wide range of audiences, specialising in innovation, consumer behaviour, emerging risk and the evolution of the finance function.
Before joining FT Longitude, Piers held a number of thought leadership, communications and research positions in the management consulting, healthcare and logistics sectors. As a freelance writer, he wrote extensively about topics ranging from contemporary art to environmental technology and the global supply chain.
In 2021, Piers was part of the team that won Best Use of Thought Leadership at the B2B Marketing Awards 2021 with Protolabs.
Piers’s recent blog posts