Media activation

Media activation via FT.com and in print

Our activation options bring your content to life and get it in front of your target audience. These options include:

  • Simple scrolling stories that present a summary of your messaging
  • Print advertorials
  • Immersive content hubs comprising animation, video, interactive data visualisation, and editorial content.

Print and digital advertising will generate demand for your content and can be tailored to target specific subscriber segments, which makes sure you stay relevant.

We offer two distinct routes for branding and positioning through the FT: 

FT Focus

Our unique FT-branded thought leadership allows you to associate your thinking with the Financial Times’s unparalleled editorial quality. This will suit you if you want to conduct independent research but benefit from the halo effect of the FT brand.

Production of the content is subject to the FT’s editorial guidelines, which means that the FT has full editorial control over the output.

White-label content

You can also take advantage of the FT’s powerful media channels by publishing content in your own voice. This will suit you if you want control over the content output and enables you to tell your story in your own words.

 

The benefits of activation on FT.com or in print

  • Maximise the reach of your content by getting it in front of the FT’s influential audience
  • Draw on the FT’s strong content and creative capabilities
  • Associate your content with the FT brand.

Tech firm, Apptio, sponsored the FT Focus report Disruption in the C-Suite, compiled and written by Longitude. Click to explore more

Corteva’s study into the European farming industry assessed the likely trends shaping its future, and was activated and advertised throughout FT.com. Click to explore

Aon’s report into dealmaking and corporate buying is advertised across FT.com through a number of client-voice Paid Posts. Click to explore

The Rockefeller Foundation sponsored an FT Focus report exploring the role of impact investing, produced by Longitude experts. Click to explore more

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