Interactive stories

Interactive stories

Your content needs a home online, and this can either be a standalone content microsite or additional campaign pages that are integrated into your existing website.

We build sophisticated, multi-layered scrolling stories with elements that activate as audiences navigate through the content. This creates a rich experience and a strong narrative that deepens engagement and builds emotional connections with audiences.

 

Why create interactive stories?

  • They offer storytelling opportunities that are hard to achieve with traditional website architectures
  • They give audiences an immersive experience – this is especially valuable on mobile, where dwell time is typically shorter
  • We can fully customise them to your brand and they can go live within a matter of days

 

What we do

  • Interactive articles
  • Interactive reports
  • Interactive campaign hubs

AT&T’s The Intelligent Business employs an extensive scrollable story feature to showcase their findings. Click to explore more

The Learning from Leaders research, from Longitude and FTMS, is displayed on an interactive microsite. Click to explore the results

Interactive articles

With our help, you can publish short-form content on your website within days.

And even short-form articles can be made interactive and beautiful using our feature-rich engagement tools, such as animated charts and text transitions. And if lead acquisition is one of your objectives, you can use our content gating functionality.

  • Designed and delivered in your brand for a coherent web experience
  • Uses tried-and-tested page templates that encourage engagement
  • Designed to be fully responsive for smaller screens
  • SEO-optimised to support organic traffic acquisition

 

Interactive stories

Interactive reports

Get your thought leadership report online quickly with a visually compelling interactive story that brings your insights to life.

Turn your full-length report into a seamless online experience, including options for content gating to support your lead generation. Our interactive reports package includes features such as looping videos for ‘hero’ header sections, animated charts, high-quality photography and illustrations.

  • Keeps your audiences engaged with a more creative, dynamic experience
  • We can embed data-capture forms for GDPR-compliant data collection
  • SEO-optimised to encourage organic traffic
  • SEO-optimised to encourage organic traffic
  • We include two social media promotional teasers

Interactive stories

Interactive campaign hubs

Create an online destination for your content with our interactive campaign hub. Transform a collection of articles into an expandable content microsite with our flexible, scalable hosting platform.

Our design experts will create individual pages for a package of articles, along with a dynamic contents page. And it is presented in a stylish and contemporary layout that aids navigation and increases engagement across all your content.

  • Scalable to suit your needs (requires a minimum of five articles for launch)
  • Simple, elegant, UX-approved navigation
  • SEO-optimised to encourage organic traffic
  • Takes the stress out of publishing multi-faceted, feature-rich content as no changes to your existing site architecture are required
  • Developed and deployed using code for a simple HTML iFrame element

 

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Interactive stories

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