Your content needs a home online, and this can either be a standalone content microsite or additional campaign pages that are integrated into your existing website.
We build sophisticated, multi-layered scrolling stories with elements that activate as audiences navigate through the content. This creates a rich experience and a strong narrative that deepens engagement and builds emotional connections with audiences.
The benefits of campaign hubs and scrolling stories
- Offer storytelling opportunities that are hard to achieve with traditional website architecture
- Give audiences an immersive experience, and are particularly valuable on mobile where consumers want a seamless journey
- Create powerful engagement and typically increase dwell time as readers are taken on a journey
- Increase the likelihood of interaction – particularly with content and conversion points at the lower end of the funnel.