Audience insights and analysis

Senior business audiences are bombarded with content. To get their attention, you need to present your insights in a way that resonates with them and offers tangible value.

This relies on an understanding of their immediate business environment. What topics are they most interested in that you can share insight on? What challenges do they face that you can help them with?

We conduct in-depth interviews and survey your target audience, then present the findings back to you with recommendations for how to act on them to ensure that your campaign achieves maximum cut-through.

Our audience insights and analysis includes:

• Identifying audience segments and B2B buyer personas
• Designing questionnaires that draw out detailed feedback and insight
• Data collection with surveys and in-depth qualitative interviews
• Analysis and recommendations for content and themes that will resonate.

Audience analysis: The graphic shows the different channels that should make up a thorough thought leadership audience analysis

What are the benefits of audience insight?

This audience insights and analysis work:

• Ensures that your topics and overall theme will resonate with your target audiences
• Helps to shape a campaign identity and concept that is distinctive, practical and exclusive
• Highlights where to adjust the focus to cater to specific audiences.

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