OUR THINKING/ARTICLE

Video insight: Longitude Chairman Sir Eric Peacock on how insights boosted his businesses

Joe Dalton

Sir Eric Peacock, Longitude’s Chairman, speaking at our summer 2015 client event, outlines the ways in which thought leadership has brought value to his businesses throughout his distinguished career.

To hear about Longitude’s upcoming client events, please get in touch with Miles Weiner or Kate de Lima.

UPDATE: As of 21st February 2017, Alistair Gornall was appointed as Longitude’s new non-executive chairman. Listen to his first podcast here.

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About the author: Joe Dalton

Joe is our lead editor for the financial services sector, working with key clients across banking, insurance and asset management. He supports our financial services clients on all aspects of their thought leadership programmes — from creating content ideas to researching and executing them. Joe is also heavily involved in Longitude’s development of digital-friendly content, such as benchmarking tools, infographics and interactive reports.

Before joining Longitude, Joe was a journalist in the B2B sector, and held the post of tax disputes editor for Euromoney’s ‘International Tax Review’ magazine, where he produced specialist online and print content for tax executives at multinational companies.

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