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Elevate your thought leadership. Increase its impact. Maximise the results.

Thought leadership strategy

For over a decade, we've partnered with many of the world’s most respected brands on integrated marketing solutions that combine world class insight with creative storytelling, delivered to the world's most influential audience.

We are a global thought leadership specialist, which means we focus exclusively on insight-led content and campaigns. Research and evidence are at the heart of everything we do.

Our B2B specialists are ready to find creative and intelligent ways to increase the impact of your thought leadership campaigns. For a limited period, we’re giving new customers* the chance to benefit from our industry-leading consultancy at special rates.

INTRODUCTORY LIMITED-TIME OFFER

Content optimiser

Get more bang for your buck

Want to know how to make your content better? We will analyse your current thought leadership campaign or content stream to assess its quality and impact. Then, they will recommend ways to improve it based on your objectives.

Benefits:

  • Tap into a proven framework that is already used by some of the most respected brands to evaluate their thought leadership programmes
  • Get practical recommendations for how to improve the quality and impact of your thought leadership content
  • We will give you opportunities for quick wins as well as longer-term improvements to your content strategy
  • Our scoring framework provides a consistent way to assess the quality of your content portfolio across reports, articles and surveys and other editorial formats
  • You can use this offer on a single campaign or publishing channel or on a series; our analysis will be limited to content of up to 15,000 words in total

Completed in two weeks
Normal price: £10,000 | Offer price: £5,000

Competitor content analysis

See how your campaign fits into the wider content landscape

Want to know how your thought leadership measures up against the competition? We will analyse up to 10 of your competitors to tell you where they are strong and why — and we’ll tell you how you can overtake them.

This work will help to ensure you focus on distinctive messaging and a set of themes that will give you an original and engaging point of view.

Benefits:

  • Understand how your brand measures up against the competition on different aspects of thought leadership
  • Find out which brands are leading the field, which are innovating, and where are there are gaps for you to exploit
  • See how your brand compares in terms of mentions in social media on up to four key topics that are strategically important for your business
  • Learn where and how your brand can stand out on contested topics

Completed in two weeks
Normal price: £10,000 | Offer price: £5,000

 

* These special prices are available to customers who meet our eligibility criteria. In order to qualify, you must be responsible for marketing and/or thought leadership campaigns within your organisation and have a budget available for future campaigns. Offer is subject to availability.

Trusted by these successful brands

Deloitte‘s flagship campaign on gender equality named Best Global PR Campaign

Our Work

Our Work - Deloitte‘s flagship campaign on gender equality named Best Global PR Campaign
Deloitte‘s flagship campaign on gender equality named Best Global PR Campaign
Recognised for meeting the moment by addressing the urgent need to support women during and beyond the pandemic, the campaign achieved the highest recognition of any Deloitte Global report within 24 hours of its launch.

Fujitsu and the FT Longitude boost brand consideration by an astonishing 81%

Our Work

Our Work - Fujitsu and the FT Longitude boost brand consideration by an astonishing 81%
Fujitsu and the FT Longitude boost brand consideration by an astonishing 81%
Real, evidence-backed thought leadership can have a powerful impact. This campaign was unusual in achieving both short- and long-term objectives for Fujitsu, boosting brand consideration by an astonishing 81% and forging valuable new business relationships.

Hogan Lovells reveals new insight into technology risk, engaging 70% of top clients

Our Work

Our Work - Hogan Lovells reveals new insight into technology risk, engaging 70% of top clients
Hogan Lovells reveals new insight into technology risk, engaging 70% of top clients
Launched on an interactive microsite, we used expert storytelling, copywriting and design techniques encourage exploration in both a linear and non-linear way. The campaign was a magnet for conversations with both existing and new clients.

Want to find out more about our thought leadership strategy special offers?

Book a meeting
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