Shape the debate.
Change the conversation.

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Original thinking that leads to business growth and brand value

We help you to find your voice on the big business issues, then craft the right message to influence the world’s most important decision makers.

WHAT WE DO

We create business value with your thought leadership

Reposition your brand

Reposition your brand

Use provocative thinking to change the way audiences view your company.

Raise awareness

Raise awareness

Unveil profile-building content that increases share of voice and leads to stronger market share.

Ignite conversations

Ignite conversations

Present timely insight and inspire audiences to take action.

Build relationships

Build relationships

Strengthen relationships with existing clients and turn them into loyal advocates.

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Who we help

FT Longitude is part of the Financial Times Group. Our mission is to help brands reach the people who matter.

  • Accenture
  • Amazon Web Services
  • Aon
  • Cytiva
  • Deloitte
  • DNV
  • EY
  • Fujitsu
  • HCLTech
  • Hogan Lovells
  • ING
  • Intrum
  • Lenonvo
  • McKinsey & Company
  • NTT Data
  • Oracle
  • PwC
  • Radisson Hotel Group
  • Siemens
  • Verizon
  • Workday

Virtual thought leadership masterclasses

Beginner, intermediate and advanced technical sessions, created for senior executives in marketing, content strategy, communications and sales

Our thought leadership masterclasses are designed to provide in-depth guidance on applied thought leadership, using interactive content and expert facilitation, that will help you and your team on your way to developing a full thought leadership strategy.

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Virtual thought leadership masterclasses

Case Studies

Brand awareness campaign

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media broadcasts across television and radio

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Brand positioning campaign

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increase in brand consideration

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Brand consideration campaign

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increase in brand consideration

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Brand awareness campaign

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total TV broadcast viewership

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BRAND ADVOCACY CAMPAIGN

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of top clients engaged by key findings report and other content

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Brand Positioning Campaign

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pieces of key media coverage Europe-wide

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How we do it

With the right blend of strategy, insight, campaigns and amplification, we help you to craft content that gets you noticed.

Set up for success

We work with you to understand your challenges — both internal and external — and help you to find the right solutions that address these issues and meet wider business objectives. Whether you’re looking to establish your brand in a new market, launch a new product or grow your client base, we help you to identify the right type of thought leadership and marketing strategy to achieve your goals.

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Find a better story

We know it’s not easy to come up with original ideas, creative editorial and strong insight, or to create a distinctive voice for you and your brand in a crowded content landscape. You need to tell a story and we’re here to help. The best content communicates complex ideas simply and powerfully and helps win hearts as well as minds with its creativity.

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Engage your audience

We help you to create distinctive campaigns, based on real-world data and insight. These campaigns will help you build lasting connections with your audiences, strengthen perceptions of you and your brand, and help you to stay front of mind as an industry leader.

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Reach the people who matter

As part of the Financial Times Group, we can help brands connect with influential business audiences around the world – digitally, in print and in live conferences and forums.

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Our thinking

Does thought leadership help to build your competitive moat?

  • By Rob Mitchell

Explore how thought leadership can deepen your competitive moat in B2B industries. This guide highlights the importance of crafting compelling, distinctive content that not only captures attention but also cements your brand as a market…

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The thought leadership advantage: Elevating Intrum’s brand in a competitive market

  • By Emily Taylor Gregory

In a detailed discussion about brand-building at Intrum, Europe's leading credit management company, thought leadership emerges as a pivotal component of its brand strategy. Marte Gran Kristoffersen, Global Content, Insights and Web Director…

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Latest campaigns and real thought leadership examples: Winter 2023

  • By Emily Taylor Gregory

Dive into our latest showcase of cutting-edge thought leadership examples, where storytelling meets strategy, and creativity fuels every insight. Brought to life by visionary companies and institutions, this collection spans the most pressing business…

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So how does AI in thought leadership benefit the audience, exactly?

  • By Rob Mitchell

Successful integration of AI in thought leadership will depend on adopting an audience-first approach, rather than focusing on the low hanging fruit of cost savings and productivity gains. One of my favourite business book…

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Eight business themes that will shape thought leadership in 2024

  • By Rob Mitchell

This is shaping up to be a year of accelerating tech innovation, geopolitical shifts and socioeconomic challenges. The business world could look very different by the end of it. And as brand marketers and communicators…

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Innovation and AI: The changing technology landscape

  • By Emily Taylor Gregory

As ChatGPT celebrates its first birthday, the marketing industry is riding the shockwave of its technology boom. It’s transforming and challenging the way we engage, communicate, and market our brands as it continues to…

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Sign up for free masterclasses in 2024

THOUGHT LEADERSHIP EXCELLENCE

Beginner, intermediate and advanced technical sessions, created for senior executives in marketing, content strategy, communications and sales.

Our thought leadership masterclasses are designed to provide in-depth guidance on applied thought leadership, using interactive content and expert facilitation, that will help you and your team on your way to developing a full thought leadership strategy.

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