Influence and impact: The true measures of successful content
Our new ebook answers the common questions on how to influence your audience with B2B content and thought leadership, drawing on approaches from storytelling frameworks to behavioural economics and the work of persuasion experts.
We combine those findings with what we know from our experience of a decade working on high-profile B2B content campaigns. The result is what we hope will be a practical guide to creating genuinely influential content. Request your copy to discover:
- What does it really mean to ‘influence’ your audience?
- Where we can learn from the copywriters: The five stages of creating influential content
- How to get attention: Longitude’s SURE framework and when to apply it
- And, crucially, how to know if it’s worked
“The 'Influence and Impact' ebook by Longitude is like MBA-level coursework. It is full of advertising case studies that refreshed my memory on lessons learned and taught me new concepts that I plan to use in my job.”
Marketing Communications Manager in a U.S. Telecommunications Firm
An interview with Influence and Impact author Rob Mitchell
In this webinar, our content specialists provide an overview of our latest ebook, Influence and Impact, exploring the vast body of literature from behavioural science, persuasion, advertising and story-telling experts to create content that genuinely influences its audience.
This is a 45-minute on-demand webinar with insight from the report author and Longitude CEO Rob Mitchell. Rob is interviewed by Longitude editor-in-chief Sean Kearns.
More on using content to influence audiences
Ten tips on creating influential content for B2B marketers
Read how DNV uses its industry-standard outlook report to create impact
A framework for measuring the effectiveness of thought leadership campaigns
Ready to discuss the influence and impact of your content with our experts in content strategy?Get in touch