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How to create influence and impact with B2B content

Your definitive guide to influential content for B2B audiences

The best B2B content and messaging doesn’t just inform its audience or impress them with its thinking – it influences and inspires them, too.

What does it really mean when we say we have influenced an audience, and what do we want the outcome to be? How do we do it, and how do we know it has worked? New thinking and insight from Longitude answers these questions. Read on to find out more.

Influence and impact: The true measures of successful content

DOWNLOAD THE EBOOK

Our new ebook answers the common questions on how to influence your audience with B2B content and thought leadership, drawing on approaches from storytelling frameworks to behavioural economics and the work of persuasion experts.

We combine those findings with what we know from our experience of a decade working on high-profile B2B content campaigns. The result is what we hope will be a practical guide to creating genuinely influential content. Request your copy to discover:

  • What does it really mean to ‘influence’ your audience?
  • Where we can learn from the copywriters: The five stages of creating influential content
  • How to get attention: Longitude’s SURE framework and when to apply it
  • And, crucially, how to know if it’s worked
“The 'Influence and Impact' ebook by Longitude is like MBA-level coursework. It is full of advertising case studies that refreshed my memory on lessons learned and taught me new concepts that I plan to use in my job.”

Marketing Communications Manager in a U.S. Telecommunications Firm

More on using content to influence audiences

Ten tips on creating influential content for B2B marketers

BLOG POST

Our Thinking - Ten tips on creating influential content for B2B marketers
Ten tips on creating influential content for B2B marketers
Inspired by our latest ebook, we list ten simple tips all marketers should take note of when it comes to creating influential content.

Read how DNV uses its industry-standard outlook report to create impact

CASE STUDY

Our Work - Read how DNV uses its industry-standard outlook report to create impact
Read how DNV uses its industry-standard outlook report to create impact
This annual industry outlook report continues to be oil and gas assurance provider DNV's most influential content campaign to date

A framework for measuring the effectiveness of thought leadership campaigns

DOWNLOAD

What We Do - A framework for measuring the effectiveness of thought leadership campaigns
A framework for measuring the effectiveness of thought leadership campaigns
Marketers tell us that they struggle to measure the effectiveness of their thought leadership. Why is it so difficult, and what could they do differently?

An interview with Influence and Impact author Rob Mitchell

WATCH THE WEBINAR

In this webinar, our content specialists provide an overview of our latest ebook, Influence and Impact, exploring the vast body of literature from behavioural science, persuasion, advertising and story-telling experts to create content that genuinely influences its audience.

This is a 45-minute on-demand webinar with insight from the report author and Longitude CEO Rob Mitchell. Rob is interviewed by Longitude editor-in-chief Sean Kearns.

An interview with Influence and Impact author Rob Mitchell

Ready to discuss the influence and impact of your content with our experts in content strategy?

Get in touch

Download our latest Influence and impact ebook

Our new ebook draws on approaches from multiple sources to explain more about influence in B2B content.

Influence and impact: The true measures of successful content

The best B2B content doesn’t just inform audiences – it influences and inspires them.

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