Resources / Six Hallmarks of Great Thought Leadership

Six Hallmarks of Great Thought Leadership

Download our 6 hallmarks of thought leadership strategy infographic

6 Hallmarks of Great Thought Leadership

Download the infographic

At Longitude, we work with brands to create thought leadership strategies, campaigns and original B2B content that engages, educates and influences hard-to-reach audiences.

We believe thought leadership should deliver against the following criteria:

  • Prize quality over quantity
  • Have a clear marketing rationale
  • Have evidence at its core
  • Require smart, creative activation
  • Add to the conversation
  • Make audiences think

Download the infographic to see all six hallmarks in one place, with an actionable checklist to ensure you’re on the right track to great thought leadership.

Want to learn more about planning and executing your thought leadership programmes?

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Thought Leadership Maturity Test

How advanced is your thought leadership? Take our test to find out how you rank on our exclusive maturity scale.

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