Resources / Measuring thought leadership
Proving our value
Are you interested in becoming a member of the Thought Leadership Network?
Get access to exclusive events, content and future opportunities to network with like-minded thought leadership professionals.
APPLY FOR MEMBERSHIPDownload the infographics
We believe there are six key principles of effective thought leadership measurement. When applied, these can significantly help ensure a more robust approach to demonstrating success.
Our exclusive framework outlines three components that form part of an effective measurement model for thought leadership - the goal is to gather a broad range of proof points.
It may not be easy to get agreement across functions - but it is vital. If there is no consensus on a campaign’s goals then the content will be pulled in many different directions.