How to get your campaigns off to a flying start
We know that strategy can seem a bit theoretical, so we have turned to the arts for inspiration.
Here are seven lessons for thought leadership strategy drawn from art, music and popular culture. Because behind every successful creative project is a strategy of some sort – just ask Bruce Springsteen and Winnie the Pooh.
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Based on our unique and proven approach, we will introduce you to the key components of our thought leadership strategy model, including stakeholder alignment, audience insight and campaign planning.
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WATCH THE WEBINAR
Why is strategy so often overlooked? Probably because it’s seen as too abstract, complex and, yes, even boring.
We couldn’t disagree more. And to prove it, we will show you in this webinar why strategy matters by drawing on lessons from some of our favourite stories and characters from popular culture, history and mythology.