HOW TO GET YOUR CAMPAIGNS OFF TO A FLYING START
We know that strategy can seem a bit theoretical, so we have turned to the arts for inspiration.
Here are seven lessons for thought leadership strategy drawn from art, music and popular culture. Because behind every successful creative project is a strategy of some sort – just ask Bruce Springsteen and Winnie the Pooh.
WATCH THE WEBINAR
Why is strategy so often overlooked? Probably because it’s seen as too abstract, complex and, yes, even boring.
We couldn’t disagree more. And to prove it, we will show you in this webinar why strategy matters by drawing on lessons from some of our favourite stories and characters from popular culture, history and mythology.
More insight on thought leadership strategy
Five reasons to start your thought leadership campaign with a strategy exercise
Six ways to improve your thought leadership strategy
Download our Thought leadership strategy ebook
HOW TO BUILD A DETAILED AUDIENCE MAP
Classic buyer personas only show a partial picture of your target audience, and a narrow one at that. Often they fail to take into account the wider landscape, which is prone to change — now more than ever. Over the last 12 months, priorities have shifted. What matters to individuals and organisations today is likely to be quite different to a year ago.
Our online tool provides a step-by-step guide on how to develop a map of your target audience, including their motivations, purchasing behaviour and interactions across the buyer group.
More insight on better understanding your target audience
Update your understanding of audience needs: How to build a detailed audience map of your buyers
Think, Feel, Do: How to use rational and emotional content to get an audience response
The Way Ahead: Meeting new audience needs with distinctive, timely content
WATCH THE WEBINAR
Standing out is challenging, but it’s even more difficult if you don’t first define the audience you are trying to reach and think about the messages that are likely to resonate with them.
In this webinar, our audience insight specialists explain how to gather and distil critical information that will help to ensure that your campaign achieves maximum cut-through.
More insight on getting your stakeholders on board with your thought leadership
What’s at stake: Why alignment is your best thought leadership bet
How to get client-facing teams on board with thought leadership strategy
How to get the business on board
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Whatever stage you are at in your planning, we can help you to build a winning strategy for your next campaign.
Based on our unique and proven approach, we will introduce you to the key components of our thought leadership strategy model, including stakeholder alignment, audience insight and campaign planning.
Looking for something else?
Is strategy not your focus? We’re here to share best practice in thought leadership and content marketing. Book a free call with one of our thought leadership experts so we can better understand your B2B content marketing needs.Book a meeting