Resources

Thought leadership resources

Whether you’re new to thought leadership or a seasoned pro, our online resources will help you to get the most from your thought leadership from start to finish.

Here you’ll find introductory information and best practice guides on the most important facets of thought leadership, as well as on-demand webinars and research insights with fresh thinking on trending topics and the biggest challenges for today’s B2B marketers.

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Online guide

How to create influence and impact with B2B content

See all of our resources on the influence and impact of thought leadership and B2B content here.

Read more How to create influence and impact with B2B content
Download

Download our latest Influence and impact ebook

Our new ebook draws on approaches from multiple sources to explain more about influence in B2B content.

Read more Download our latest Influence and impact ebook
On-demand webinar

Influence and impact: The true measures of successful content

The best B2B content doesn’t just inform audiences – it influences and inspires them.

Read more Influence and impact: The true measures of successful content
Resource

Best-in-class content to inspire your next campaign

Best-in-class content to inspire your next campaign

Read more Best-in-class content to inspire your next campaign
On-demand webinar

Best-in-class campaigns

In this webinar, we explore examples of thought leadership to show how creative campaigns can have real impact

Read more Best-in-class campaigns
Resource

Know your audience

Our online tool provides a step-by-step guide on how to develop a map of your target audience.

Read more Know your audience
On-demand webinar

Audience first: why a deep understanding of your audience is key to content success

We explain how to gather and distil critical information that will help to ensure that your campaign achieves maximum impact.

Read more Audience first: why a deep understanding of your audience is key to content success
Online guide

A guide to thought leadership strategy

Behind every successful thought leadership campaign sits a clear, robust thought leadership strategy.

Read more A guide to thought leadership strategy
Online guide

Seven lessons for thought leadership strategy

Is strategy really just the boring bit before you get on with creating a campaign? Not for us.

Read more Seven lessons for thought leadership strategy
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