Whether you’re new to thought leadership or a seasoned pro, our online resources will help you to get the most from your thought leadership from start to finish.
Here you’ll find introductory information and best practice guides on the most important facets of thought leadership, as well as on-demand webinars and research insights with fresh thinking on trending topics and the biggest challenges for today’s B2B marketers.
Thought leadership trends for 2021
Each year, we make our thought leadership predictions to help marketers for the year ahead.
A Sideways Look at Strategy
Watch our on-demand webinar to find out what Bruce Springsteen and Winnie the Pooh have to teach about strategy.
Seven lessons for thought leadership strategy
Is strategy really just the boring bit before you get on with creating a campaign? Not for us.
A guide to thought leadership strategy
Behind every successful thought leadership campaign sits a clear, robust thought leadership strategy.
Our creativity hacks reveal how you can give your corporate campaigns a creative makeover.
Download our The Way Ahead ebook
Longitude reveals how leading brands are rethinking their thought leadership to stay ahead in a fast-moving market. Download now.
The Way Ahead: Resetting thought leadership objectives and rebooting the model
In this webinar, we will explore what’s changed during the Covid-19 crisis and give guidance on how to
The Way Ahead: Meeting new audience needs with distinctive, timely content
In this webinar, we share insights that will help you craft content that resonates with your audience and inspires action.
B2B content in a crisis: Messaging that resonates today and beyond Covid-19
The right messaging for one customer can miss the mark for another. Ensure your content stays valuable, timely and relevant.