Resources

Thought leadership resources

Whether you’re new to thought leadership or a seasoned pro, our online resources will help you to get the most from your thought leadership from start to finish.

Here you’ll find introductory information and best practice guides on the most important facets of thought leadership, as well as on-demand webinars and research insights with fresh thinking on trending topics and the biggest challenges for today’s B2B marketers.

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On-demand webinar

Thought leadership trends for 2021

Each year, we make our thought leadership predictions to help marketers for the year ahead.

Read more Thought leadership trends for 2021
On-demand webinar

A Sideways Look at Strategy

Watch our on-demand webinar to find out what Bruce Springsteen and Winnie the Pooh have to teach about strategy.

Read more A Sideways Look at Strategy
Online guide

Seven lessons for thought leadership strategy

Is strategy really just the boring bit before you get on with creating a campaign? Not for us.

Read more Seven lessons for thought leadership strategy
Online guide

A guide to thought leadership strategy

Behind every successful thought leadership campaign sits a clear, robust thought leadership strategy.

Read more A guide to thought leadership strategy
Online guide

Creativity Hacks

Our creativity hacks reveal how you can give your corporate campaigns a creative makeover.

Read more Creativity Hacks
Ebook

Download our The Way Ahead ebook

Longitude reveals how leading brands are rethinking their thought leadership to stay ahead in a fast-moving market. Download now.

Read more Download our The Way Ahead ebook
On-demand webinar

The Way Ahead: Resetting thought leadership objectives and rebooting the model

In this webinar, we will explore what’s changed during the Covid-19 crisis and give guidance on how to

Read more The Way Ahead: Resetting thought leadership objectives and rebooting the model
On-demand webinar

The Way Ahead: Meeting new audience needs with distinctive, timely content

In this webinar, we share insights that will help you craft content that resonates with your audience and inspires action.

Read more The Way Ahead: Meeting new audience needs with distinctive, timely content
On-demand webinar

B2B content in a crisis: Messaging that resonates today and beyond Covid-19

The right messaging for one customer can miss the mark for another. Ensure your content stays valuable, timely and relevant.

Read more B2B content in a crisis: Messaging that resonates today and beyond Covid-19
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