The Power of Thought Leadership
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What do audiences really think of thought leadership?
Our Thinking
Our Power of Thought Leadership research explores what audiences really think about thought leadership and what advice they have for the marketing professionals who create it.
Our respondents to our Power of Thought Leadership survey told us the top five pitfalls of thought leadership content are. Here are the results.
PODCAST: James Watson on the power of thought leadership
Our Thinking
Longitude’s co-founder and COO James Watson reveals the key findings of the Power of Thought Leadership research programme, and explores the major changes taking place in B2B content marketing today.