The Thought Leadership Network’s Proving our Value report, produced in partnership with the Financial Times and Longitude, explores how B2B brands can effectively measure their thought leadership.
This framework outlines the three components that form part of an effectiveness measurement model and relies on building layers of KPIs; there is no single number that, on its own, will prove its value.
The goal is to gather a range of evidence and proof points, over a relatively long timeframe. Treat each piece of evidence like a jigsaw puzzle piece that, when brought together with others, creates a coherent, composite picture.
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