OUR THINKING/ARTICLE

INFOGRAPHIC: Proving our Value – The three-tier effectiveness model

Emily Taylor Gregory

The Thought Leadership Network’s Proving our Value report, produced in partnership with the Financial Times and Longitude, explores how B2B brands can effectively measure their thought leadership.

This framework outlines the three components that form part of an effectiveness measurement model and relies on building layers of KPIs; there is no single number that, on its own, will prove its value.

The goal is to gather a range of evidence and proof points, over a relatively long timeframe. Treat each piece of evidence like a jigsaw puzzle piece that, when brought together with others, creates a coherent, composite picture.

Click on the image below to download the graphic.


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About the author: Emily Taylor Gregory

Emily is our marketing director, responsible for the brand, marketing and communications strategies for Longitude and the Thought Leadership Network. Emily leads our content and events programmes, our digital marketing channels, as well as our speaking engagements and PR activity, working closely with our editorial and research teams to develop and promote insight and best practice at the cutting edge of thought leadership.

Before joining Longitude, Emily spent 14 years working in various marketing roles in the publishing and technology sectors.

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