We provided our editorial expertise to help Vontobel create a range of content assets to support the campaign. This package includes a long-form report and an at-a-glance scrollable infographic (right) designed by our expert information design team. The content showcases how ESG empowers investors to drive positive change through their work, using the key findings and statistics from the survey.
The findings not only signalled the need for a wider discussion on ESG investing, but also allowed Vontobel to take their place at the heart of that discussion.
Those conversations were a vital reason why the ‘Act ESG’ programme has been so successful for the firm. Vontobel ensured that all client-facing representatives were briefed in order to present and discuss the research findings at length with clients and prospects. This meant that the programme was able to significantly contribute to sales activity, outreach and revenue – a key reason why great, insight-led marketing will continue to be funded at Vontobel.
To download the full report click here.