Home » Our Work » Simmons & Simmons: The Big Data Race

Simmons & Simmons: The Big Data Race

Learning from the leaders of data commercialisation

Data has emerged as the most valuable commodity of the 21st century. The companies that unleash its commercial potential will emerge as the market leaders of tomorrow.

But the area of data commercialisation is not well understood across markets. Law firm Simmons & Simmons has unique knowledge however, and needed a platform to share this knowledge backed up by indisputable primary research.

The Big Data Race programme provided that platform. Working with the client’s internal expert advisory panel, FT Longitude’s research team helped conduct a survey of 350 senior executives to provide the basis for a detailed report and crucially, an online benchmarking tool, and to find out how their firms are commercialising their data.

For the Big Data Race campaign to offer a highly differentiated view on the area of data commercialisation, FT Longitude and Simmons & Simmons designed the survey to support an innovative online benchmarking tool. The aim of the tool was to provide an interactive example of the law firm’s expertise on the topic, but also to inspire action and engagement from both new and existing clients.

FT Longitude’s expert research and information design teams worked closely with the client to provide a platform that worked flawlessly, providing clear and actionable results for respondents, but also to help launch Simmons & Simmons’ new brand identity.

The client also produced a range of expert content assets, including a full key findings report, short-form articles and a partner-led webinar to launch the findings.

Click to explore the Big Data Race thought leadership programme.

Speak to the team

We’ll help you to navigate and overcome any challenges you currently face and learn how to get more out of your content.

Book a meeting

Related content

Thought leadership research

What we do

About Us - Thought leadership research
Thought leadership research
Good quality research can make all the difference. It gives you the evidence you need to support your point of view and start conversations with key stakeholders.

An introduction to Learning from Leaders

Audience insights

What We Do - An introduction to Learning from Leaders
An introduction to Learning from Leaders
Our audience insights address the challenge of informing, engaging and influencing your business audiences. Download the exclusive research report now.

Are you interested in how an online benchmarking tool can elevate your thought leadership?

Book a meeting

Oracle: Cloud 2020

Cloud Accelerates with Urgency: Fresh new insight on second-generation cloud and its impact from Oracle and Longitude

Accenture: CFO and Enterprise Value

Accenture wanted to reaffirm its position as a leading thinker on CFO issues and reignite commercial conversations with its existing client base to generate new business and fuel growth.
Cookies on Longitude Sites

We use cookies for a number of reasons, such as keeping our Sites reliable and secure, enhancing your user experience, analysing how our Sites are used and tailoring our marketing.

Manage cookies Accept & continue
back to top arrow