Innovation as unusual

PA Consulting challenged FT Longitude to develop a distinctive brand-building campaign that would increase awareness and help stimulate new commercial conversations. In-depth qualitative and quantitative research delivered evidence-based insights helped PA to better understand the specific challenges businesses face around innovation.

The result was one of the most comprehensive studies ever undertaken in this area and the most authoritative report of its kind. It provided PA with a clear and differentiated point of view, and empowered the firm’s senior executives and commercial team to present ideas on the smartest and most impactful innovation fit for organisations today. The campaign was created with a modular, multichannel and digital-first approach.

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