From Sustainability to Business Value:
Finance as a catalyst
In 2018, FT Longitude and multinational financial services firm, ING, conducted a survey of US-based executives to hear what they had to say about the relationship between sustainability and business value.
The client’s objective was to elevate the brand as a recognisable thought leader on the topic of sustainability in business, using a PR-focused campaign to generate a buzz in the market and start commercial conversations.
The resulting campaign was high-impact and allowed ING to lead the conversation in the market.