Digital Development Index
Barclays engaged Longitude’s research experts to design the Digital Development Index, an innovative ranking that compares countries in terms of their digital capability.
A robust econometric model was brought to life as an Digital Skills Map and the campaign generated significant media coverage and brand visibility across all channels, reinforcing Barclays’ reputation as a digital leader.
Pieces of high-quality media coverage
Broadcast channels (TV and radio) featured the news
“Through its work on the Digital Development Index, Longitude helped us to develop a truly differentiated and impactful piece of work which took research in this realm to depths not seen previously. We were incredibly impressed with Longitude’s methodology and approach, which was incredibly thorough and diligent. ”
Louise Pancott, Vice President, Media Relations