OUR WORK/Barclays

Barclays

Digital Development Index

Barclays engaged Longitude’s research experts to design the Digital Development Index, an innovative ranking that compares countries in terms of their digital capability.

A robust econometric model was brought to life as a Digital Skills Map* and the campaign generated significant media coverage and brand visibility across all channels, reinforcing Barclays’ reputation as a digital leader.

Take a look at the report here.

* July 2018 – The Digital Skills Map has been decommissioned.

Barclays

Results

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500+

Pieces of high-quality media coverage

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50+

Broadcast channels (TV and radio) featured the news

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23.4K

Impressions

“Through its work on the Digital Development Index, Longitude helped us to develop a truly differentiated and impactful piece of work which took research in this realm to depths not seen previously. We were incredibly impressed with Longitude’s methodology and approach, which was incredibly thorough and diligent. ”

Louise Pancott, Vice President, Media Relations

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Innovation As Unusual

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