Built on insight and analysis from both quantitative and qualitative research, the campaign provides leaders with deep and meaningful intelligence on what many in the business world see as the biggest global experiment in management practice in this lifetime.
A survey of 300 CEOs, CHROs and CIOs examined their roles in digital transformation and hybrid work, and gleaned fundamental data points that formed the basis of the narrative. The survey highlighted the emerging importance of HR in overall business strategy — a finding that has since been supported by the CEO appointments of Leena Nair at Chanel (formerly the CHRO at Unilever) and Natasha Adams at Tesco Ireland (formerly HR and Chief People Officer).
This data was combined with insights from an interview programme of C-level executives that provided unique perspectives to add colour and context to the quantitative research findings. Quotes from the most high-profile and well-informed members of this cohort were featured throughout the campaign content and activation assets.
Using these findings, FT Longitude’s team of information designers created a digital, interactive report which features on the brand’s homepage. The result is an engaging compendium of key findings, focused articles, a downloadable whitepaper and a snappy animated video, all hosted on a slick microsite built around fresh new insight into the world of hybrid working.
See the full campaign here.