Thought leadership case studies

Our clients produce some of the most effective thought leadership campaigns in B2B.

Here we feature best-practice examples from across our client base to show how smart strategy, evidence-based insight and timely, relevant and creative content helps our clients to achieve their objectives — and demonstrate tangible returns for the business.

Explore them below and see how real thought leadership creates impact.

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Advocacy campaign
70% of top clients engaged by key findings report and other content

Hogan Lovells: The Litigation LandscapeLaw firm Hogan Lovells reveals new insight into technology risk, and how to prevail when technology fails

Read more Hogan Lovells: The Litigation Landscape
Brand positioning

Deloitte: Women @ Work

Deloitte partners with Longitude for landmark study on gender equality in the workplace

Read more Deloitte: Women @ Work
Brand awareness

Voith Group: Hydropower’s urgent call to action

Voith Group partnered with Longitude and the Financial Times to publish fresh thinking and original insight on hydropower.

Read more Voith Group: Hydropower’s urgent call to action
Brand positioning
80+ pieces of key media coverage Europe-wide

VontobelAct ESG: The investment firm wanted to find out what people really think of the burgeoning investment trend.

Read more Vontobel
Brand awareness

Appian: Innovating in a Crisis

Low-code automation provider Appian launches brand-building campaign with timely research and FT brand to create impact.

Read more Appian: Innovating in a Crisis
Commercial campaign

Simmons & Simmons: The Big Data Race

Big Data Race: Learning from the leaders of data commercialisation

Read more Simmons & Simmons: The Big Data Race
Brand awareness
700+ key articles in targeted local and international media

IntrumEuropean Consumer Payments Report: A flagship study on personal finance in Europe.

Read more Intrum
Brand positioning
30% Increase in brand perception

Credit SuisseValue of Knowledge: A Financial Times multimedia series exploring the skills, education, investment strategies critical to global sustainable growth.

Read more Credit Suisse
Brand awareness
152% Increase in brand awareness

AonC-Suite Series: A analysis of risk management in M&A, in partnership with the Financial Times.

Read more Aon
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