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Thought leadership case studies

Our clients produce some of the most effective thought leadership campaigns in B2B.

Here we feature best-practice examples from across our client base to show how smart strategy, evidence-based insight and timely, relevant and creative content helps our clients to achieve their objectives — and demonstrate tangible returns for the business.

Explore them below and see how real thought leadership creates impact.

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Brand awareness

Appian: Innovating in a Crisis

Low-code automation provider Appian launches brand-building campaign with timely research and FT brand to create impact.

Read more Appian: Innovating in a Crisis

Commercial campaign

Simmons & Simmons: The Big Data Race

Big Data Race: Learning from the leaders of data commercialisation

Read more Simmons & Simmons: The Big Data Race

Brand positioning

80+ pieces of key media coverage Europe-wide

VontobelAct ESG: The investment firm wanted to find out what people really think of the burgeoning investment trend.

IntrumEuropean Consumer Payments Report: A flagship study on personal finance in Europe.

Credit SuisseValue of Knowledge: A Financial Times multimedia series exploring the skills, education, investment strategies critical to global sustainable growth.

AonC-Suite Series: A analysis of risk management in M&A, in partnership with the Financial Times.

DNV GLOil & Gas Outlook: An unrivalled industry barometer for more than a decade.

ING: From Sustainability to Business Value

From Sustainability to Business Value: A high impact campaign that allowed ING to lead the conversation in the market.

Read more ING: From Sustainability to Business Value

Brand awareness

Oracle: Cloud 2020

Cloud Accelerates with Urgency