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Thought leadership case studies

Our clients produce some of the most effective thought leadership campaigns in B2B.

Here we feature best-practice examples from across our client base to show how smart strategy, evidence-based insight and timely, relevant and creative content helps our clients to achieve their objectives — and demonstrate tangible returns for the business.

Explore them below and see how real thought leadership creates impact.

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Brand awareness

360% increase in brand consideration

Cytiva: Global Biopharma Resilience IndexA partnership with the Financial Times to lift brand awareness and consideration post-pandemic

Read more Cytiva: Global Biopharma Resilience Index

Brand awareness

Siemens: A New Space Race

Technology giant Siemens solidifies its position as leader in smart infrastructure for a new age

Actual Experience: Reconfigured

Analytics software and consultancy firm, Actual Experience, outperforms the competition on the future of hybrid work

Read more Actual Experience: Reconfigured

Advocacy campaign

70% of top clients engaged by key findings report and other content

Hogan Lovells: The Litigation LandscapeLaw firm Hogan Lovells reveals new insight into technology risk, and how to prevail when technology fails

Read more Hogan Lovells: The Litigation Landscape

Brand positioning

Deloitte: Women @ Work

Deloitte partners with Longitude for landmark study on gender equality in the workplace

Voith Group: Hydropower’s urgent call to action

Voith Group partnered with Longitude and the Financial Times to publish fresh thinking and original insight on hydropower.

Read more Voith Group: Hydropower’s urgent call to action

Brand positioning

80+ pieces of key media coverage Europe-wide

VontobelAct ESG: The investment firm wanted to find out what people really think of the burgeoning investment trend.

Appian: Innovating in a Crisis

Low-code automation provider Appian launches brand-building campaign with timely research and FT brand to create impact.

Read more Appian: Innovating in a Crisis

Commercial campaign

Simmons & Simmons: The Big Data Race

Big Data Race: Learning from the leaders of data commercialisation

Read more Simmons & Simmons: The Big Data Race

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