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Thought leadership case studies

Our clients produce some of the most effective thought leadership campaigns in B2B.

Here we feature best-practice examples from across our client base to show how smart strategy, evidence-based insight and timely, relevant and creative content helps our clients to achieve their objectives — and demonstrate tangible returns for the business.

Explore them below and see how real thought leadership creates impact.

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Brand positioning
80+ pieces of key media coverage Europe-wide

VontobelAct ESG: The investment firm wanted to find out what people really think of the burgeoning investment trend.

Read more Vontobel
Brand positioning
30% Increase in brand perception

Credit SuisseValue of Knowledge: A Financial Times multimedia series exploring the skills, education, investment strategies critical to global sustainable growth.

Read more Credit Suisse
Brand awareness
700+ key articles in targeted local and international media

IntrumEuropean Consumer Payments Report: A flagship study on personal finance in Europe.

Read more Intrum
Brand awareness
152% Increase in brand awareness

AonC-Suite Series: A analysis of risk management in M&A, in partnership with the Financial Times.

Read more Aon
Brand awareness
700+ piece of media coverage

DNV GLOil & Gas Outlook: An unrivalled industry barometer for more than a decade.

Read more DNV GL
Brand awareness

ING: From Sustainability to Business Value

From Sustainability to Business Value: A high impact campaign that allowed ING to lead the conversation in the market.

Read more ING: From Sustainability to Business Value
Advocacy campaign

The Adecco Group: Unbeatable Talent

Unbeatable Talent: A brand-building campaign to explore how athletes help companies stay ahead of the game.

Read more The Adecco Group: Unbeatable Talent
Brand awareness

Appian: Innovating in a Crisis

Low-code automation provider Appian launches brand-building campaign with timely research and FT brand to create impact.

Read more Appian: Innovating in a Crisis
Commercial campaign
22% Increase to sales pipeline

Radisson Hotel GroupEvent Horizons: An ambitious campaign to become the market leader for meetings and events.

Read more Radisson Hotel Group
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