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Top thought leadership trends to watch in 2021

From embracing empathy and borrowing from newsrooms to halo-effect content and influencing with authenticity, here are the trends in thought leadership that we expect…

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Rob Mitchell

Don’t let your content mark the end of the road

It is tempting to produce zeitgeisty thought leadership that provokes discussion about emerging topics, but what is it all for

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Rob Mitchell

False starts: How to avoid a lead gen fail

Lead generation is an important objective for many thought leadership campaigns. Produce some compelling content, so the theory goes, and

Read more False starts: How to avoid a lead gen fail
Emily Taylor Gregory

Webinar Q&A: Get thought leadership right in a time of change

For our recent webinar series, The Way Ahead, Longitude co-founders Rob Mitchell and Gareth Lofthouse shared insight on why

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Rob Mitchell

The Way Ahead: Meeting new audience needs with distinctive, timely content

Business audiences are looking for insights that help them navigate towards recovery. Longitude reveals how leading brands are rethinking their

Read more The Way Ahead: Meeting new audience needs with distinctive, timely content
Joe Dalton

How can financial firms add value to the fast-moving climate debate?

Climate risk was dominating ESG before Covid-19 struck. But although the pandemic has forced social issues up the agenda,

Read more How can financial firms add value to the fast-moving climate debate?
Sean Kearns

The Way Ahead: Five ways to reach your audiences with your thought leadership

Business audiences are looking for insights that help them navigate towards recovery. Longitude reveals how leading brands are rethinking their

Read more The Way Ahead: Five ways to reach your audiences with your thought leadership
Gareth Lofthouse

The Way Ahead: Six ways to develop a powerful content engine

Business audiences are looking for insights that help them navigate towards recovery. Longitude reveals how leading brands are rethinking their

Read more The Way Ahead: Six ways to develop a powerful content engine
Ben Harrison

Why objectives come first when setting B2B content marketing strategies

For most marketers, there is simply not enough time or budget to construct a campaign that will achieve every conceivable

Read more Why objectives come first when setting B2B content marketing strategies
Rob Mitchell

The Way Ahead: Why the role and purpose of thought leadership is evolving

Business audiences are looking for insights that help them navigate towards recovery. Longitude reveals how leading brands are rethinking their

Read more The Way Ahead: Why the role and purpose of thought leadership is evolving

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