Our thinking

Trends 2022: Our thought leadership predictions for the year ahead

Each year, we make our thought leadership trends and predictions to help brand, marketing and content teams decide where to place their bets for the…

Read more Trends 2022: Our thought leadership predictions for the year ahead

Filter by

Keyword
Type
Author
Filter by Keyword: Close
  • 10 years of Longitud…
    Content
    Generation Z
    Mistakes
    Professional Service…
    Research/Data
    Tech Sector
  • Activation
    Covid-19 crisis
    Industrials Sector
    Objectives
    Proving our Value
    Revenue/ROI
    Thought-Leading Bran…
  • Audience
    Digital
    influence
    Power of Thought Lea…
    Quality
    Stakeholders
    Topics and themes
  • Audio
    Event
    Information Design
    Predictions
    Relationships
    Storytelling
    Trust
  • Brand
    Financial Services
    Learning from Leader…
    Predictions/Trends
    Reputation
    Strategy
  • Clear selected keywords
  • Amelia Bashford
    Desislava Kozareva
    Hasan Chowdhury
    Karim Meggaro
    Piers Tomlinson
    Sonja Caymaz
  • Amit Sehmi
    Emily Taylor Gregory
    Helen Rosemier
    Linda Hershman
    Rob Mitchell
    Stephen Edwards
  • Andrea Semas
    Emma Hicks
    James Watson
    Louise Reip
    Sarah Solloway
    Thomas Sturge
  • Ben Harrison
    Gareth Lofthouse
    Jennifer Hardwick
    Meg Wright
    Sean Kearns
    Thought Leadership I…
  • Dan Collins
    Hannah Stubbings
    Joe Dalton
    Peter Elkins
    Simon Rhodes
  • Clear selected authors

Selected filters:

Ben Harrison

Sustainability thought leadership: How to get attention

In the lead up to COP26, many brands sought to use their thought leadership to start new conversations. But talk

Read more Sustainability thought leadership: How to get attention
Sonja Caymaz

Three conversations on climate and how they will progress after COP26

Green business is good business. We know that now, and net-zero targets and the well-documented rise of ESG

Read more Three conversations on climate and how they will progress after COP26
Meg Wright

Five steps to a great audio interview

We’ve talked a lot lately about the booming world of audio content – from great audio storytelling to inspirational examples

Read more Five steps to a great audio interview
Rob Mitchell

Q&A: Why good content has to be provocative and brave – in conversation with Richard Price

Richard Price is the Editorial Director at 3Monkeys Zeno. Here, he speaks about the role that thought leadership plays in

Read more Q&A: Why good content has to be provocative and brave – in conversation with Richard Price
Ben Harrison

Listen up: Six audio marketing trends in B2B thought leadership

15 years ago, marketers barely acknowledged audio. Today, it’s a critical part of the content mix. Are you up

Read more Listen up: Six audio marketing trends in B2B thought leadership
Jennifer Hardwick

Signals from Sibos: Where to focus thought leadership for financial services

With COP26 looming large it’s easy to think that there are no other shows in town. But earlier in

Read more Signals from Sibos: Where to focus thought leadership for financial services
Sean Kearns

Audio content activation: Don’t let great conversation go unheard

There could be close to 20 million podcast listeners in the UK by 2024. That’s a lot of ears.

Read more Audio content activation: Don’t let great conversation go unheard
Ben Harrison

Latest campaign examples of real thought leadership: Autumn 2021

What’s new in thought leadership and B2B campaigns? Here, with your quarterly digest of the latest campaign examples, we’

Read more Latest campaign examples of real thought leadership: Autumn 2021
Meg Wright

How to use audio content in your thought leadership

Audio content is booming. Is there a place for it in thought leadership campaigns? Online audio content consumption is at

Read more How to use audio content in your thought leadership
  • Previous Arrow
  • 1 / 23
  • Next Arrow
Cookies on Longitude Sites

We use cookies for a number of reasons, such as keeping our Sites reliable and secure, enhancing your user experience, analysing how our Sites are used and tailoring our marketing.

back to top arrow