Home » Thought leadership blog

Thought leadership blog

Latest news and thinking from FT Longitude

Welcome to the FT Longitude blog where you’ll find fresh ideas and opinions from our team of thought leadership specialists, as well as our latest news and announcements.

Whether you’re looking for sharp insight on hot thought leadership topics, practical recommendations to solve some of the most pervasive content marketing challenges, or just new and innovative ways to create better thought leadership campaigns, our blog is a great source of inspiration.

The thought leadership advantage: Elevating Intrum’s brand in a competitive market

In a detailed discussion about brand-building at Intrum, Europe's leading credit management company, thought leadership emerges as a pivotal component of its brand…

Featured Aritcle
Posted by: Emily Taylor Gregory
Emily Taylor Gregory
Read more The thought leadership advantage: Elevating Intrum’s brand in a competitive market

Filter by

  • Activation
  • Audience focus
  • Audio
  • Build brand
  • Build relationship…
  • Build reputation
  • Content strategy
  • Covid-19 crisis
  • Customer Journey
  • Financial services…
  • Industrials Sector
  • Influence & im…
  • Information Design
  • Lead generation
  • Professional Servi…
  • Research & Dat…
  • Revenue & ROI
  • Stakeholder mngt
  • Storytelling tools
  • Sustainability
  • Tech Sector
  • Topics & theme…
  • Trends
Type
Author
Filter by Keyword: Close
  • Ben Harrison
    Gareth Lofthouse
    Joe Dalton
    Peter Elkins
    Sonja Caymaz
  • Desislava Kozareva
    Hannah Stubbings
    Justin Pugsley
    Piers Tomlinson
    Stephen Edwards
  • Eleanor Savage
    Hasan Chowdhury
    Karim Meggaro
    Rob Mitchell
    Thomas Sturge
  • Emily Taylor Gregory
    James Watson
    Louise Reip
    Sean Kearns
    Thought Leadership I…
  • Emma Hicks
    Jennifer Hardwick
    Megan Wright
    Simon Rhodes
  • Clear selected authors

Selected filters:

Clear all filters Apply Filters
Rob Mitchell

Does thought leadership help to build your competitive moat?

Explore how thought leadership can deepen your competitive moat in B2B industries. This guide highlights the importance of crafting compelling,

Read more Does thought leadership help to build your competitive moat?
Emily Taylor Gregory

Latest campaigns and real thought leadership examples: Winter 2023

Dive into our latest showcase of cutting-edge thought leadership examples, where storytelling meets strategy, and creativity fuels every insight.

Read more Latest campaigns and real thought leadership examples: Winter 2023
Rob Mitchell

So how does AI in thought leadership benefit the audience, exactly?

Successful integration of AI in thought leadership will depend on adopting an audience-first approach, rather than focusing on the

Read more So how does AI in thought leadership benefit the audience, exactly?
Rob Mitchell

Eight business themes that will shape thought leadership in 2024

This is shaping up to be a year of accelerating tech innovation, geopolitical shifts and socioeconomic challenges. The business world

Read more Eight business themes that will shape thought leadership in 2024
Emily Taylor Gregory

Innovation and AI: The changing technology landscape

As ChatGPT celebrates its first birthday, the marketing industry is riding the shockwave of its technology boom. It’s transforming

Read more Innovation and AI: The changing technology landscape
Louise Reip

What great storytellers can teach us about writing great thought leadership

Dive into the art of captivating thought leadership storytelling, drawing lessons from Orwell to Morrison. Learn how starting with a

Read more What great storytellers can teach us about writing great thought leadership
Ben Harrison

Latest campaigns and real thought leadership examples: Autumn 2023

Discover the latest trends in thought leadership and B2B with our quarterly compilation of recent campaign showcases. These campaigns span

Read more Latest campaigns and real thought leadership examples: Autumn 2023
Gareth Lofthouse

How qualitative feedback helps measure thought leadership success

Although quantitative metrics can help us measure thought leadership results, they only tell half the story. To bring the data

Read more How qualitative feedback helps measure thought leadership success
Ben Harrison

How thought leadership can build a powerful banking brand

Financial services and banking companies tell us that their biggest marketing and thought leadership challenges can be traced back to

Read more How thought leadership can build a powerful banking brand
  • Previous Arrow
  • 1 / 27
  • Next Arrow
Cookies on Longitude Sites

We use cookies for a number of reasons, such as keeping our Sites reliable and secure, enhancing your user experience, analysing how our Sites are used and tailoring our marketing.

Manage cookies Accept & continue
back to top arrow