Business Development Manager, Technology Sector (US)

Role Overview

Longitude is a specialist agency that delivers research, content and thought leadership campaigns to a wide range of blue-chip corporate clients. In February 2018 we were acquired by the Financial Times, although we operate as a subsidiary.

We are now recruiting an experienced Business Development Manager to help further drive our growth in the enterprise technology and telecoms sector.
Reporting to the Commercial Director, Technology Practice (based in London) and the SVP, Americas (based in New York), you will enjoy working in a fast-moving, dynamic environment. You will have experience of selling complex services or solutions to senior decision makers in large B2B technology companies.

You’ll combine excellent client-facing skills with a strong grasp of how B2B companies use thought leadership research and content to achieve their marketing objectives.

You will help identify priority companies to target, develop relationships with senior marketing & communications executives, identify sales opportunities and manage the sales process from start to finish.

On our side, you’ll be supported by editorial, research, project management and marketing teams, a compelling set of products and services, and a highly competitive salary, attractive commission scheme and benefits package.

Desired Skills & Experience

The ideal candidate will:
• Be a hunter – enjoy seeking out and qualifying new business opportunities.
• Have a minimum of 4 years sales experience with a proven track record of selling solutions to senior marketing & communication executives at large B2B
organisations. Ideally with experience of content, research and/or media services.
• Feel comfortable calling and meeting with senior executives in large organisations.
• Have strong consultative sales skills, combining an excellent approach to needs discovery and building rapport quickly.
• Have a strong network of client contacts and influencers within the technology and telecoms sector.
• An understanding of research methodologies and editorial processes.
• Demonstrate an awareness and understanding of the changing B2B media & publishing landscape.


This encompasses the following points, although not necessarily limited to these:

Sales & Territory Management

• Implementing the sales strategy.
• Identifying priority companies to target and prospective customers within these organisations.
• Developing relationships and driving new business within the assigned sales territory.
• Managing the entire sales process for any given sales opportunity including but not limited to; contacting prospects, pitching our proposition,
arranging meetings, writing proposals, negotiating fees and drawing up contracts.
• Collaborating with ales colleagues across the Financial Times Group to identify opportunities to sell integrated solutions.
• Use the CRM system to track progress and manage prospects and opportunities effectively.
• Providing accurate sales forecasts on a regular and timely basis.
• Meeting or exceeding sales KPIs and revenue targets.

Project Management & Internal Collaboration

• Collaborating with the rest of the team to ensure effective account management and client liaison—and helping ensure positive client feedback on
projects, and thus repeat sales.
• Creating proposals, in collaboration with the editorial team, and pricing projects.
• Giving input on the development of our products and services, the pricing of our offering, marketing efforts, and other elements related to driving the
growth of the business.

We will schedule regular time to provide feedback on how the role is going, and to revisit objectives for each quarter.

Please note – Due to the expected volume of applicants we may not be able to send you a personal response but only communicate with you if your application is successful.

Apply now

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