B2B Influencer Relations Executive 

B2B Influencer Relations Executive 

Can you help research and identify the world’s leading B2B experts, executives and influencers? And then convince them to share their views with us, for use in a thought leadership content campaign?  

Longitude, a specialist thought leadership arm of the Financial Times, is looking to hire an exciting new role, supporting our editorial team with a particular focus on identifying and sourcing interviewees and social media influencers for our journalistic style interviews.

Aimed at someone earlier in their career, this role provides plenty of opportunities for personal learning and development for anyone planning to develop an editorially-focused career within the Financial Times Group.

What we are looking for:

While some prior editorial experience would definitely be advantageous, it is not essential for this role as relevant training can be provided on the job. Instead, what is most important is the personal qualities and skills you bring to the table, including:

  • The confidence to reach out and communicate with world-leading experts and executives;

  • Creativity in how you find these individuals, and convince them to participate;

  • Familiarity and expertise on both social media and desk research, in order to make use of these in your work;

  • Strong and clear communication skills, with first-rate spelling and grammar (good numeracy is an advantage too);

  • A professional, “can-do” spirit and willingness to work independently;

  • A strong interest in business issues and topics, given we focus almost entirely on business-to-business issues (you’ll obviously get free access to the FT as a source of insight and information on this);

  • Good attention to detail.

This role would potentially also suit someone with 6-12 months experience in B2B Sales Development, B2B Public Relations or B2B Event Planning.


As a new role within the business, the focus will no doubt evolve over time, but the expected focus and tasks within this would include:

  • Pulling together lists of relevant and well-known social influencers, academics, experts, and quoted executives in relation to common business topics and issues we cover (such as sustainability, ESG, digital transformation, diversity, and more).

  • Proactively identifying and creating lists of target interviewees for upcoming projects.

  • Handling outreach and sourcing of interviews.

  • Creating a database of interviewees we’ve conducted, with relevant notes and tags, so we can build this into a reusable asset over time.

  • Sharing the final reports with interviewees, and encouraging them to profile it in their own social media activities, and to engage with the results.

  • Providing general editorial and desk research support to our editorial team, and related processes.

Further Information:

Given the current working environment, this role would be based from home, with the option to come into the FT’s Bracken House office periodically, if desired. Your remuneration package would include an attractive monthly bonus scheme, relating to your ongoing performance.

The application window for this role has closed due to the high number of applications received. Sorry for any inconvenience this has caused.

Please note – Due to the expected volume of applicants we may not be able to send you a personal response but only communicate with you if your application is successful.

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