Meet Our Team

Meg Wright, Senior Editor and Head of Audio

Editorial

Meg is a senior editor and Longitude’s new head of audio, and hit two years with the company back in February.

She brings together a passion for storytelling and global experience in technology thought leadership to craft meaningful content that truly resonates. Through her skills in writing, editing, podcast and video production, Meg works to develop and execute strategic campaigns that drive the right results for her clients.

Meg has global experience working with B2B enterprise technology brands including Adobe, Telstra, Hisense and Xero. Prior to joining Longitude Meg held roles as editor at the Artificial Intelligence and Intelligent Automation Network and content manager at award-winning Sydney brand storytelling agency, Filtered Media.

 

What problem do our clients have to deal with that you help to fix?

Oh gosh, there’s so many I could talk about!

One of the biggest challenges our clients face is that they have to deal with a lot of competing priorities and demands. Sometimes those are internal, like getting buy-in across the business, and sometimes those are external forces from the market and competitors. I juggle those demands and ensure that they’re saying something that is bold or fresh with their content

“I enjoy the fact that no two days are the same. I wear lots of different hats at Longitude.”

I would like to think that the work that I do helps my clients to do their job better, to be able to overcome those challenges and have better relationships with their internal stakeholders.

 

What do you enjoy most about your role?

I enjoy the fact that no two days are the same. I wear lots of different hats at Longitude.

I’m someone that enjoys diversity, and I think Longitude is a very dynamic place to work, there’s lots of very interesting and really intelligent people here. That means that there’s always a new challenge but everyone is always willing to jump in and tackle that with gusto.

 

Name a few campaigns you’ve worked on that stand out to you and explain why

I think Sodexo is a client that comes to mind most recently. That’s a standout project because it is all the different things that I love working on and that we do really well, all packaged into one campaign. We were working with the client from early on to create a strategy that involved getting internal stakeholder buy-in and alignment across the company. There’s a huge network of people now working on this very complex but hugely exciting project.

Another notable moment for me was probably an audio panel discussion I recorded recently, which was our first ever audio panel, and we had some really high profile speakers join that. Lord Deben, the UK’s longest-serving Secretary of State for the Environment and Major General David Southhall from the armed forces. I thought that was really interesting because defence is not a topic that we normally cover for our clients, but it was a really interesting and fresh take on sustainability which is a topic that we’re seeing increasingly in the market.

 

This year we celebrate our ten year anniversary and the company has grown a lot. What do you expect to see for the company for the next ten years?

Good question! I would like to see the company become more integrated and aligned with the Financial Times. I think we’ve got a really exciting opportunity to embed what we do in the amazing brand name and offering of the FT.

I think we can learn a lot from the FT, they have all of these amazing super high calibre journalists, writers, and likewise I think there’s a lot we can probably teach the FT. We have some really amazing and intelligent people with some really great skills that we can offer.

 

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Meet the Team

Joanne Elliott, Research Operations Manager

Research

With over a decade of experience in research, sales and operations, she has worked on a huge variety of multi-country, highly complex projects in B2B, the consumer world and media. She ultimately ensures that our research programmes run to the highest quality, as well as within cost and time limitations.

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Justin Raveenthiran, Account Director

Commercial

Justin has worked in the account management team at Longitude for the last two years, helping to manage some of our largest clients in the professional services sector. He helps these clients maintain already mature thought leadership strategies, but also develops exciting and creative new ideas to provide fresh insight-based marketing.

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Meg Wright, Senior Editor and Head of Audio

Editorial

Meg brings together a passion for storytelling and global experience in technology thought leadership to craft meaningful content that resonates. Through her skills in writing, editing, podcast and video production, Meg works to develop and execute strategic campaigns that drive the right results for her clients.

Read more

Louise Reip, Chief Sub-Editor

Editorial

Louise has been the chief sub-editor at Longitude for five years. She upholds Longitude’s high editorial standards by ensuring the accuracy, consistency, fluency and client-readiness of all content and works across the full range of our output – from long-form research reports to infographics and opinion pieces.

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Desislava Kozareva, Writer and Editor

Editorial

Desi joined Longitude as an intern, and now as writer and editor she works on a variety of thought leadership studies, collaborating closely with clients and writing compelling stories that help their brands meet their objectives. She boasts Fujitsu, Credit Suisse and Barclaycard as her clients, and thrives on delighting them.

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Dan Collins, Head of Business Development

Commercial

With a passion for technology and loves working with businesses that are doing things differently, Dan heads up Global Business Development at Longitude. He's spent the past 20 years in senior business development and sales leadership roles, and was a key part of the B2B content team at Guardian Labs before joining Longitude.

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