Meet Our Team
Joanne is an experienced research manager and has led the research operations team at Longitude for the past 15 months.
With over a decade of experience in research, sales and operations, she has worked on a huge variety of multi-country, highly complex projects in B2B, the consumer world and media. She ultimately ensures that our research programmes run to the highest quality, as well as within cost and time limitations.
Joanne works across all sectors with clients such as Accenture, Intrum, KPMG, EY, Publicis Sapient, Deloitte and Kelly OCG.
What something do our clients have to deal with that you help to fix?
I help our clients to determine the right research specifications for the insight they need from the research programme, which is not always as simple as it sounds. This requires me to understand where they want to carry out the research and if they’re looking for specific stories from the data, therefore ensuring we’re interviewing the right kind of people that will deliver that insight.
I often get involved in the early stages of planning to make sure that our research will cover exactly what’s required and will deliver the best quality data to answer the clients questions.
What is the one thing that would surprise people about your job?
Probably the amount of work that goes into managing a big research project! Obviously, not all of our research campaigns are huge and complex, but often people expect the research phase to be a fairly simple and straightforward process, when in reality it’s rather more involved. For the really big, complex research programmes that we work on, I’m monitoring the uptake, data and results coming through every single day. Even if it’s out in field, you can’t leave it alone for a single day. It’s crucial that we keep in constant contact with our partners to ensure the data we have to work with is of the absolute highest quality.
“A big part of my job is to maintain and build the great relationships we have with all our suppliers so they are willing to go the extra mile when the client needs it.”
I also think it would surprise people to know just how many people are involved in coordinating research projects. This is why we have developed great relationships with a variety of fieldwork partners who know their markets inside-out and have experience of working with all types of research specifications, so we can connect the right research partners to the right project. A big part of my job is to maintain and build the great relationships we have with all our suppliers so they are willing to go the extra mile when the client needs it. It’s helped us with data quality, fast fieldwork and cost reductions, all of which we can pass onto our clients.
What do you like most about working at Longitude?
I love that I get to work with really intelligent people, especially the editors who know the industries and their specialisms inside out. Also, I get to learn something new nearly every single day, which is really amazing.
It’s great being empowered to evolve how we work and how we do things. I’m always looking to find new processes and procedures that will help to make us more efficient and effective as a team, and as a business. We’re always looking to make things better!
Meet the Team
Joanne Elliott, Research Operations Manager
With over a decade of experience in research, sales and operations, she has worked on a huge variety of multi-country, highly complex projects in B2B, the consumer world and media. She ultimately ensures that our research programmes run to the highest quality, as well as within cost and time limitations.Read more
Justin Raveenthiran, Account Director
Justin has worked in the account management team at Longitude for the last two years, helping to manage some of our largest clients in the professional services sector. He helps these clients maintain already mature thought leadership strategies, but also develops exciting and creative new ideas to provide fresh insight-based marketing.Read more
Meg Wright, Senior Editor and Head of Audio
Meg brings together a passion for storytelling and global experience in technology thought leadership to craft meaningful content that resonates. Through her skills in writing, editing, podcast and video production, Meg works to develop and execute strategic campaigns that drive the right results for her clients.Read more
Louise Reip, Chief Sub-Editor
Louise has been the chief sub-editor at Longitude for five years. She upholds Longitude’s high editorial standards by ensuring the accuracy, consistency, fluency and client-readiness of all content and works across the full range of our output – from long-form research reports to infographics and opinion pieces.Read more
Desislava Kozareva, Writer and Editor
Desi joined Longitude as an intern, and now as writer and editor she works on a variety of thought leadership studies, collaborating closely with clients and writing compelling stories that help their brands meet their objectives. She boasts Fujitsu, Credit Suisse and Barclaycard as her clients, and thrives on delighting them.Read more
Dan Collins, Head of Business Development
With a passion for technology and loves working with businesses that are doing things differently, Dan heads up Global Business Development at Longitude. He's spent the past 20 years in senior business development and sales leadership roles, and was a key part of the B2B content team at Guardian Labs before joining Longitude.Read more