Meet Our Team
As writer and editor, Desi works on a variety of thought leadership studies across our editorial team, collaborating closely with clients and writing compelling stories that help their brands meet their objectives. Most recently, she’s worked on NTT Data’s study The Big Pivot series and has assisted Barclaycard’s monthly consumer confidence study since she joined Longitude.
Prior to Longitude, Desi completed an MSc in International Marketing and a BA in English Language and Literature at King’s College London.
What something do our clients have to deal with that you help to fix?
Well, I hope I fix all the problems our clients have!
However, perhaps the most common problem I help fix is making sure the thought leadership we produce meets the client’s objectives in an innovative way. This can be challenging because along the way we will receive feedback from the client stakeholders, or I may have some ideas myself, or an event such as the Covid-19 pandemic may force us to revisit how we meet some of those objectives.
“It’s so important that we build close relationships. We’re really just one big team working towards the same goal”
Many other challenges arise too, so it’s important that we always keep the client’s best interests in mind and ensure that we are fulfilling their wishes. Making their lives easier is our priority.
That’s why it’s so important that we build close relationships. We’re really just one big team working towards the same goal. In the event a problem occurs on a project, you’re more likely to resolve it quickly if you earned their trust and speak honestly with them to work out the solution.
What do you like most about working at Longitude?
The best part of working at Longitude is the people – an incredible group of hard-working individuals, who put quality at the heart of everything that they do. Being part of such a talented group of people has been rewarding in so many ways.
The second thing I really love is, because we’re growing and changing so quickly, you have the opportunity to ‘own’ things a little bit more. This allows you to be creative and suggest exciting or even quite radical ideas. It’s such an amazing environment which encourages you to grow and develop.
Is there a specific project that you’ve worked on that particularly stands out to you? And, if so, why?
I do have a favourite project, actually! It’s one of the very first projects that we published on ft.com, called the Value of Knowledge. As part of that project, we had to identify and speak with people who in some way contributed to the United Nations Sustainable Sustainable Development Goals.
One of the people I spoke to was Christine Pearson. She is the founder of Lifeline Energy, which is a non-profit organisation that makes radios to be distributed to Sub Saharan Africa, where people can use them for communication and information about anything from agriculture to education. It was very rewarding to be able to write about what she does and the impact she has had on people’s lives.
Speaking with and writing about leaders like Christine is also one of the best parts of the job of the editor at Longitude.
What does a typical day look like in your world?
Everyone will tell you that there is no typical day at Longitude. Every day is different. But lately, because we’ve been working remotely, the day normally involves a lot of video calls with our team and our clients.
Because all of us work on several projects at one time, we often have to switch off and on mentally while trying to meet tight deadlines at the same time. This definitely keeps me on my toes!
Meet the Team
Joanne Elliott, Research Operations Manager
With over a decade of experience in research, sales and operations, she has worked on a huge variety of multi-country, highly complex projects in B2B, the consumer world and media. She ultimately ensures that our research programmes run to the highest quality, as well as within cost and time limitations.Read more
Justin Raveenthiran, Account Director
Justin has worked in the account management team at Longitude for the last two years, helping to manage some of our largest clients in the professional services sector. He helps these clients maintain already mature thought leadership strategies, but also develops exciting and creative new ideas to provide fresh insight-based marketing.Read more
Meg Wright, Senior Editor and Head of Audio
Meg brings together a passion for storytelling and global experience in technology thought leadership to craft meaningful content that resonates. Through her skills in writing, editing, podcast and video production, Meg works to develop and execute strategic campaigns that drive the right results for her clients.Read more
Louise Reip, Chief Sub-Editor
Louise has been the chief sub-editor at Longitude for five years. She upholds Longitude’s high editorial standards by ensuring the accuracy, consistency, fluency and client-readiness of all content and works across the full range of our output – from long-form research reports to infographics and opinion pieces.Read more
Desislava Kozareva, Writer and Editor
Desi joined Longitude as an intern, and now as writer and editor she works on a variety of thought leadership studies, collaborating closely with clients and writing compelling stories that help their brands meet their objectives. She boasts Fujitsu, Credit Suisse and Barclaycard as her clients, and thrives on delighting them.Read more
Dan Collins, Head of Business Development
With a passion for technology and loves working with businesses that are doing things differently, Dan heads up Global Business Development at Longitude. He's spent the past 20 years in senior business development and sales leadership roles, and was a key part of the B2B content team at Guardian Labs before joining Longitude.Read more