Digital Development Index - Longitude Research


Digital Development Index

Barometers and indexes, Survey-based reports

Digital Development Index

As technology-led disruption of businesses and industries continues apace, workers in the UK and other developed nations are at risk. Their confidence in their digital skill levels is too low, despite several years of public and private sector efforts to boost them. In emerging markets, meanwhile, skills assessments and confidence levels are much higher than those in many advanced economies.

Rapid technological change means that the digital skills of most countries’ workforces will not keep them competitive in tomorrow’s workplace. Before long, being digitally ‘competent’ or ‘literate’ will not be enough; workers will have to learn more advanced skills that help them become creators – rather than just consumers – of digital content. They will have to become digitally ‘empowered’, and it is up to government, business and other stakeholders to create the conditions for this to happen.

The Digital Development Index
Created on behalf of Barclays, the Digital Development Index aims to measure and assess ‘digital empowerment’, and to understand how ready the UK workforce is for the digital economy, compared with its rivals.

The index compares the workforce digital skills and attitudes of nations, along with the policies that are in place to improve them. It is based on a self-assessment survey that asked 10,000 adult workers across 10 countries to evaluate their current digital skills, what they’ll need in the future, and how their employers and governments are helping them to address the gaps. It is also complemented with a detailed review of national policies and support for digital skills development.

How we did it
The Index aims to look at a broad spectrum of countries, including those currently or likely to be competing with the UK in the years ahead. Thus, we look to perceived digital pioneers, like Estonia and Sweden, major industrial and high-tech giants, like Germany, South Korea and the US, as well as rapidly digitalising markets, like Brazil, China, India and South Africa.

It comprises two sub-indices:
1) The Individual Empowerment Index, based on a self-assessment of digital skills from a survey of 1,000 working adults in each market of the 10 markets in question.
2) The Digital Empowerment Policy Index, which takes a critical look at countries’ policies in forming the basis for a digitally empowered workforce, from getting the infrastructure basics right to supporting individuals in gaining access to the skills necessary to compete in an increasingly digital economy.

Explore the data in more depth
To explore the findings in more detail please visit –

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