What we do - Longitude

What we do

Longitude offers a truly end-to-end thought leadership service that spans three broad areas: Advisory, Research and Content.
  • Advisory

    Longitude's advisory services help you to plan and develop high-achieving content and evidence-based campaigns. We help you to formulate thought leadership strategies, understand the competitive landscape and determine how to maximise returns on your investment.

    Our advisory services include:

    • Competitor benchmarking

      Uses Longitude’s proprietary methodology to evaluate your company’s content marketing activity vs your competitors, helping you to create truly distinctive thought leadership

    • Client demand study

      Interviews with internal and external stakeholders to gather insights into areas of interest

    • Topic positioning study

      Analysing hot and emerging topics in your chosen markets and providing evidence-backed recommendations on where to focus

    • Campaign planning

      Designing a long-term thought leadership campaign to deliver maximum impact and value for money

  • Research

    We provide world-class expertise in quantitative and qualitative research. We help clients to design research that aligns with their marketing objectives, and then manage the process to ensure high-quality outcomes.

    Our research services include:

    • Survey research

      End-to-end delivery, from hypothesis setting through to analysis, data visualisation and storytelling

    • In-depth interview programmes

      We have a large database of C-suite business leaders, specialist executives, academics and other key influencers that we can interview for qualitative research

    • Data modelling and indices

      Our economists are experts in sourcing data and modelling it to create powerful research outputs that drive press coverage and provide unique, original insight

    • Professional desk research

      Our professional desk research adds depth and rigour to thought leadership content

  • Content

    We produce a range of content assets to suit the needs of different audiences at each stage of the sales journey. Our focus is on creating campaigns of content that have lasting impact.

    Our content services include:

    • Digital-first editorial content

      Today’s demanding digital audiences expect content that is designed for digital – in terms of both structure and delivery

    • Traditional thought leadership reports

      We have deep expertise in shaping highly credible long-form content that holds the attention of its audience, is authoritative and genuinely insightful

    • Articles and blog content

      Campaigns of short-form content can be a powerful way to build and sustain a conversation with audiences, and create a 'drumbeat' to reinforce messaging and increase brand awareness

    • Points of view and opinion pieces

      We work with your senior leadership team to extract their perspectives and convert these into clear, distinctive and insightful opinion pieces

    • Visual content

      Our infographics showcase research content and visualise key messages in a concise and engaging way

    • Interactive content

      Audiences increasingly expect a personalised experience from thought leadership; we produce a range of interactive assets, including benchmarking tools and animations


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