Longitude's advisory services help you to plan and develop high-achieving content and evidence-based campaigns. We help you to formulate thought leadership strategies, understand the competitive landscape and determine how to maximise returns on your investment.
Our advisory services include:
Uses Longitude’s proprietary methodology to evaluate your company’s content marketing activity vs your competitors, helping you to create truly distinctive thought leadership
Interviews with internal and external stakeholders to gather insights into areas of interest
Analysing hot and emerging topics in your chosen markets and providing evidence-backed recommendations on where to focus
Designing a long-term thought leadership campaign to deliver maximum impact and value for money
We provide world-class expertise in quantitative and qualitative research. We help clients to design research that aligns with their marketing objectives, and then manage the process to ensure high-quality outcomes.
Our research services include:
End-to-end delivery, from hypothesis setting through to analysis, data visualisation and storytelling
We have a large database of C-suite business leaders, specialist executives, academics and other key influencers that we can interview for qualitative research
Our economists are experts in sourcing data and modelling it to create powerful research outputs that drive press coverage and provide unique, original insight
Our professional desk research adds depth and rigour to thought leadership content
We produce a range of content assets to suit the needs of different audiences at each stage of the sales journey. Our focus is on creating campaigns of content that have lasting impact.
Our content services include:
Today’s demanding digital audiences expect content that is designed for digital – in terms of both structure and delivery
We have deep expertise in shaping highly credible long-form content that holds the attention of its audience, is authoritative and genuinely insightful
Campaigns of short-form content can be a powerful way to build and sustain a conversation with audiences, and create a 'drumbeat' to reinforce messaging and increase brand awareness
We work with your senior leadership team to extract their perspectives and convert these into clear, distinctive and insightful opinion pieces
Our infographics showcase research content and visualise key messages in a concise and engaging way
Audiences increasingly expect a personalised experience from thought leadership; we produce a range of interactive assets, including benchmarking tools and animations