Longitude Podcast, Episode 1: Thought Leadership Predictions for 2017 - Longitude Research

Longitude Podcast, Episode 1: Thought leadership trends and predictions 2017

In this first episode of Thought Leadership Insights, Longitude Research co-founders Rob Mitchell and James Watson, together with managing director Gareth Lofthouse, share the firm’s thought leadership predictions for the year ahead. They highlight six key trends from the company’s recently published 12 Predictions for 2017 that will impact the evolution of thought leadership this year, and identify key lessons and strategies to help B2B marketers adapt to these changing priorities.

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Read all 12 predictions, including tips on emerging trends in research tools, editorial techniques and tactics for audience engagement, here.

 

Listen to our other podcasts:

Episode 2: The power of thought leadership

Episode 3: Interview with Alison Tattersall from Barclays

 

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