Thought leadership case studies
Our work
Our clients produce some of the most effective thought leadership campaigns in B2B.
Here we feature best-practice examples from across our client base to show how smart strategy, evidence-based insight and timely, relevant and creative content helps our clients to achieve their objectives -- and demonstrate tangible returns for the business.
Kelly: The three pillars of workforce resilienceThis multifaceted campaign had dual objectives: to establish top-of-funnel brand awareness and create conversion-driving content while developing proprietary intellectual property for PR, brand building, and profile-raising.
Fujitsu: Sustainability Transformation in ActionFujitsu and the Financial Times launch sustainability campaign that boosts brand consideration by an astonishing 81%
Cytiva: Global Biopharma Resilience IndexA partnership with the Financial Times to lift brand awareness and consideration post-pandemic
Siemens: A New Space Race
Technology giant Siemens solidifies its position as leader in smart infrastructure for a new age
Actual Experience: Reconfigured
Analytics software and consultancy firm, Actual Experience, outperforms the competition on the future of hybrid work
Hogan Lovells: The Litigation LandscapeLaw firm Hogan Lovells reveals new insight into technology risk, and how to prevail when technology fails
Deloitte: Women @ WorkDeloitte partners with FT Longitude for landmark study on gender equality in the workplace
Voith Group: Hydropower’s urgent call to action
Voith Group partnered with Longitude and the Financial Times to publish fresh thinking and original insight on hydropower.